PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Ethical Voices

JANUARY 23, 2023

Ethics issues with influencers Why don’t you tell us more about yourself and your career? They would continue practicing public relations after they resigned, unlike some other professions which have the ability to take away your license to practice. I am currently the CEO and Co-owner of the Caliber Group. Absolutely.

Ethics 76

Ethics Publicity Education Reputation 76

PRSay

APRIL 15, 2021

“One good indicator on whether or not your company should make a statement about a social issue is when your silence says more than your words would. . “One good indicator on whether or not your company should make a statement about a social issue is when your silence says more than your words would.

Company 189

Company Employee Internal International 189

Cision

JUNE 1, 2016

Convincing your audience to take action is no easy task. If you don’t share the stories that they want to hear, they won’t pay attention to you – and you certainly won’t motivate them. If you are genuine, your audience will be more likely to listen to you. What role does social media play in your job?

Public Affairs 120

Public Affairs Community Strategy Energy 120

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. Therefore, people need to believe that there is a risk , or they won’t act to mitigate it.

Chemicals 52

Chemicals Brand Branding Survey 52

PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. But because your bosses or clients are usually smart business people, they’ll understand strategic thinking.

Media Relations 119

Media Relations Media Web Pitching 119

ReimaginePR

OCTOBER 17, 2015

I get desperate calls all the time from brands that have impending launches and no plan in place.PR, they thought, would spring up around them, as if by magic. Here’s what your PR Tactical Plan needs to be: 1. Relatable: Your plan needs to be specific to your brand or circumstance and not something generic.

Course 120

Course Strategy Brand Branding 120

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. A negative story from a top tier publication might receive no engagement, while a crisis might explode from a fringe outlet that’s not on your radar. .

Crisis 158

Crisis Reddit Reputation Tools 158

Wadds Inc.

JANUARY 16, 2023

The anecdote about your mother making apple sauce when she needed time out comes at the end of the first chapter. Marc: Resilient is not merely a habit for public relations professionals to embrace, but for anyone, regardless of their professional calling. A comment by Marc C. When in Doubt, Make Applesauce!:

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR 20/20

MARCH 26, 2020

How can we answer that call when a sense of humanity is needed, now more than ever? Several core themes emerged: A deep understanding of your audience is mission-critical. It depends on your company. On your brand (the relationship your audience has come to know and trust with your company).

Crisis 92

Crisis Marketing Healthcare Resources 92

Beyond PR

MARCH 8, 2016

Because anyone can publish anything online, your audience must quickly decide whether or not your content is credible, meaningful, and relevant to them. The introduction, or lead paragraph, is your chance to tell the 10-second version of your story. When do you write your introduction? Get to the point.

Writing 75

Writing How To Strategy Twitter 75

Ethical Voices

AUGUST 22, 2022

Why don’t you tell us a little bit more about yourself and your career? How am I engaging with respect to the agency of my audience, with respect to codes of civility? She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it.

Ethics 75

Ethics Communications Agency Technology 75

PR 20/20

MARCH 7, 2023

“T raditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to the concept of lifelong learning. The Google Analytics 4 assessment is designed to "showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions.”

Course 52

Course Marketing Analytics Google 52

Sword and the Script

JANUARY 18, 2020

And that’s the theme for this week’s Unscripted Marketing Links (UML), where on an occasional Saturday, I roundup three links centered on one idea and worthy of your perusal. So, these things work together – doctrinal action and objective – distort to discredit for example. 1) The risks of disinformation in business.

Film 86

Film Ethics Employee Data 86

Beyond PR

AUGUST 17, 2016

When planning out your content’s conversion strategy, it’s not enough to worry about the words on the page. Visuals — and more specifically, the call-to-action button — are just as important. Although a call-to-action button may be short and sweet, it’s not simple to execute effectively.

How To 40

How To Real Estate LinkedIn Content Marketing 40

Contently - Strategy

SEPTEMBER 12, 2019

I wouldn’t recommend putting any of those in your next smoothie, but I would recommend watching Blendtec’s “Will It Blend?” Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. Same with golf balls, glow sticks, and iPhones.

Video 95

Video How To Education YouTube 95

PR 20/20

JUNE 4, 2020

Now, there’s an essential component to the personalization recipe that can make or break your marketing efforts: Context. Context is the somewhat nebulous idea that we, as marketers, should anticipate the circumstances that form a person’s setting, motivation, or mood when they engage with our brand. Here’s how to get started.

How To 40

How To Marketing Apparel Web 40

Sword and the Script

JANUARY 25, 2020

As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. But then there’s an event – in screenwriting, we call it the “inciting incident” – that throws life out of balance.”. And you build your case by giving statistics and facts and quotes from authorities.”.

Storytelling 118

Storytelling Examples B2B Chemicals 118

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

Beyond PR

OCTOBER 21, 2016

Whether you know who has your vote or you’re undecided, the final weeks leading up to November 8 can be overwhelming. “52 Whether you know who has your vote or you’re undecided, the final weeks leading up to November 8 can be overwhelming. “52 Here are several key takeaways from their release to use in your own election content.

Social Media 40

Social Media Survey Course Trends 40

ReimaginePR

JUNE 18, 2015

ALS is your white, middle-class neighbour’s disease. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society? Understanding the juxtaposition between importance and relevance is key to not only just with this issue, but to all public relations in the social media age.

Airlines 120

Airlines Viral Government Local 120

PR 20/20

JUNE 5, 2018

“Traditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to the concept of lifelong learning. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs and best practices is constantly important to your career.

Course 64

Course Marketing Analytics Google 64

Lauri Pehar Borsh

APRIL 30, 2014

Broadcasting includes sharing your own original content/information, re-sharing other information and content (via your colleagues, friends or media sources), or having a conversation about a specific topic. That will only add to your new business development process. That’s a win-win situation, no matter how you look at it.

Social Media 83

Social Media Pitching Media LinkedIn 83

Melissa Agnes

APRIL 4, 2016

I asked Bridget for her approval to permit me to share her message within this blog post as, not only did I find it motivational and inspiring, but Bridget provides an excellent example of the simple ways that this mindset can be applied for everyday use. That’s half a million tweets containing this one hashtag.

Crisis 100

Crisis Crisis Management Video Conference 100

Shift Communications

MARCH 23, 2015

Suppose you don’t want to compare your brand to anything. Suppose that competitively, you simply don’t care about your competitors? In The Picture, you relentlessly focus only on your topic and positive call to action. How has the world changed for your reader? Part 2: The Kennedy. The Picture.

Blogging 60

Blogging Content Marketing Marketing Advertising 60

The Hoffman Agency

DECEMBER 12, 2019

I could see in the audience some students shaking their heads, “No.”. counterparts when it comes to the expertise called storytelling. I also made the point that all of the students in the audience are the future builders of Chinese brands. Even if something doesn’t work out, it still helps your career development.

Internal 36

Internal International Engineering Storytelling 36

PR 20/20

AUGUST 22, 2017

But do you really think your colleagues are putting up roadblocks because they think digital marketing is a fad? Legal, HR, sales and IT are, at their core, people—with motivations, uncertainties, confusion and fear. This isn't just about profiles of who they are, but you have to know in your soul exactly the type of people they are.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

MAY 10, 2016

In our distribution checklist Six Questions to Ask Before Sending a Press Release , we cover the basics of formatting your content for promotion. However, before you can consider sending out your release, you need to determine what story you’re going to tell. From “What am I writing about again?”

Writing 40

Writing Local Exercises Internal 40

Sword and the Script

JANUARY 27, 2015

That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion. Forty-eight hours later I received a second phone call and by extension another voicemail and this time, also an email. Media produces audience and awareness.

Pitching 60

Pitching eBook Advertising Advertising 60

Cision

JUNE 2, 2015

“The thing that’s finite is the amount of audience attention.” “Any day that you’re not feeding and growing your list is a day you’re hurting your list.” “Your most profitable button is the reply button.” ” Click to tweet! ” Click to tweet! ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Beyond PR

AUGUST 2, 2016

Whether it’s a journalist reporting on a story or a consumer researching a product, your audience isn’t going to look beyond your headline unless it engages their imagination and offers something of value. Audiences will move on to one of the hundreds of other headlines passing their eyes that day. Not necessarily.

How To 40

How To Brand Branding Guidelines 40

Waxing UnLyrical

MAY 13, 2011

It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans. It was early in the 3rd quarter and the hero of this tale, yours truly, had just been called for a foul, and was protesting under his breath (because I didn’t want a technical.

Privacy 95

Privacy Facebook Google Policies 95

Lauri Pehar Borsh

APRIL 30, 2014

Broadcasting includes sharing your own original content/information, re-sharing other information and content (via your colleagues, friends or media sources), or having a conversation about a specific topic. That will only add to your new business development process. That’s a win-win situation, no matter how you look at it.

Social Media 60

Social Media Pitching Media LinkedIn 60

MaccaPR

NOVEMBER 19, 2014

As with any motivational story, #LikeaGirl pulls on the heartstrings to evoke emotion in its audience. We see it right there on the screen – through the young boy who realizes his actions refer to his sister’s false incompetence; through the adult’s second attempt at performing like a girl. Source: Adverblog ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Beyond PR

MARCH 16, 2016

That’s not to say that some trends don’t have merit and the content you create around them will help transform your brand. Follow these three best practices to increase your chance of taking risks that pay off. Follow these three best practices to increase your chance of taking risks that pay off. Consider All Outcomes.

How To 40

How To Trends Education Reputation 40

Journalistics

JANUARY 24, 2016

Doing this will help you maintain focus over time, but also help you to be more successful in your blogging efforts. Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 24, 2016

Doing this will help you maintain focus over time, but also help you to be more successful in your blogging efforts. Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog.

Blogging 40

Blogging Strategy How To Writing 40