Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. This is high, high quality brand storytelling folks. Forget about the brand for a moment.

Storytelling 165

Storytelling Web Case Study Brand 165

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer.

Analysis 90

Analysis SEO Guidelines Google 90

The Awards Blog

AUGUST 30, 2019

Spotlight article in magazines or digital media. Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The post How to Write an Award-Winning Submission appeared first on Technology Awards List. Telling Your Story.

Writing 52

Writing How To Local Examples 52

The Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. Hot Topics.

Report 133

Report Big Data Brand Branding 133

5W PR

AUGUST 9, 2022

This has been the case for a while now because successful Saas brands have found ways to use PR to their advantage. With so many new products entering the market every day, it is critical to tell a story to build brand awareness to keep customers engaged with products. Write a blog post on the company website every week. .

Company 78

Company Strategy Software Writing 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Platform Magazine Freelance public relations is a job market that is currently flourishing. While in college, students are developing their own style of certain skills such as writing, design and strategic thinking. Smaller experience will help students develop personal brands and also look great on their résumés.

Nonprofit 100

Nonprofit Writing Local Training 100

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. What Is Advertising?

Advertising 105

Advertising Advertising Writing Product Launch 105

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. After spending the last five years at Adweek as a Brand editor, Kristina joined Digiday this year as a Marketing editor.

Twitter 177

Twitter Advertising Advertising Report 177

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

5W PR

MAY 4, 2022

Most of them don’t even understand what blockchain is all about, so they are unlikely to write about something they don’t understand. It is one of the ways to control the perception of people about a brand. In fact, research shows that people have more trust in news that they read in magazines and newspapers than in social media ads.

Technology 88

Technology Publicity Banking Newspapers 88

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

Meeting 90

Meeting Transportation Media Journalism 90

PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can save time by writing press releases with the publication’s rules in mind.

How To 104

How To Guidelines Writing Pitching 104

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Collect Market Data.

Creativity 111

Creativity Data Measurement Product Launch 111

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! Our team is entirely focused on making things as engaging on social as possible and getting traffic to sites but also getting our brands out there,” she says. NewsWhip is really helpful for that.”.

Reddit 158

Reddit Viral Analytics Social Media 158

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. I’ve always been an avid consumer of journalism and loved writing. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Action PR

AUGUST 30, 2019

While this can pose certain challenges, it can also present a myriad of opportunities for brands to show how their product can perfectly suit different diets or lifestyles. Here are five efficient ways to market your food and drink brand. Sending products to a journalist to try is one of the best ways of getting them to write about it.

Brand 40

Brand Branding Writing Pitching 40

PR Fuel

OCTOBER 8, 2022

They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Let’s say that your company is releasing new software.

Industry 105

Industry Company Real Estate Tourism 105

Deirdre Breakenridge

MARCH 2, 2015

A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought. As founder of Lioness Magazine , there were a few things that I learned as we launched: Content is key. Think of brands that have impacted you. Maintain the edge.

Enterprise 150

Enterprise Community Education Radio 150

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Magazine, and more. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

Deirdre Breakenridge

FEBRUARY 5, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding . Sticky Branding by Jeremy Miller. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

Engineering 150

Engineering Writing Corporate Brand 150

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance.

Pitching 120

Pitching Newspapers Writing Local 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Communications Conversations

JULY 15, 2015

And it’s full of stories that bang on the “all brands are media” drum. All brands are media. Say it with me: ALL BRANDS ARE MEDIA. Say it with me: ALL BRANDS ARE MEDIA. Why do we continue to pressure our colleagues into something that is just not going to happen for the majority of brands?

Brand 60

Brand Branding Industry Journalism 60

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 197

Radio Tools Journalism Interviews 197

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 149

Employee Print Writing Survey 149

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians.

Pitching 130

Pitching Fashion Media Interviews 130

PRSay

OCTOBER 30, 2018

It went against every principle of clear writing that I talk about in my post, trainings and even tweets. When you’ve done your research and you know you have the right journalist or blogger, the pitch almost writes itself. They ask: Is the outcome awareness, persuasion, or branding? And the material actually was superficial.

Pitching 142

Pitching Training Media Relations Blogging 142

PR Fuel

SEPTEMBER 16, 2020

It might be a TV commercial, a billboard, or a sponsored article in a business magazine. You write and publish whatever content you want on Facebook, Instagram, and Twitter. Examples of earned media include newspapers, TV news, magazines, and digital publications. Reputation and Brand Management. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand.

Tools 170

Tools Government Crisis Public Affairs 170