Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. So, we decided to combine the Bulletin with our magazines and showcase more of our wonderful photography. Our Newsroom editor J ordan Osterman spent time before the game talking to fans at the pre-parties and on Target Plaza.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. I’ve always been an avid consumer of journalism and loved writing. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

JULY 15, 2015

And it’s full of stories that bang on the “all brands are media” drum. All brands are media. Say it with me: ALL BRANDS ARE MEDIA. Say it with me: ALL BRANDS ARE MEDIA. Why do we continue to pressure our colleagues into something that is just not going to happen for the majority of brands?

Brand 60

Brand Branding Industry Journalism 60

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. How long have you been in journalism and how did you get started?

Meeting 76

Meeting Report Automotive Media 76

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 197

Radio Tools Journalism Interviews 197

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Magazine, and more. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Ann: Oh boy. How much time do we have…?

Interviews 104

Interviews Content Marketing Writing Journalism 104

Flatiron Communications

APRIL 19, 2022

The Wall Street Journal ($100). New York Magazine ($50). This is especially true for the hundreds of struggling local news brands whose vital role in a thriving democracy cannot be overestimated. A quick tally of the digital news outlets to which I subscribe puts my annual outlay at around $1635. The Washington Post ($48).

Journalism 36

Journalism Enterprise Local Writing 36

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 83

Meeting Automotive Media Transportation 83

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! Our team is entirely focused on making things as engaging on social as possible and getting traffic to sites but also getting our brands out there,” she says. NewsWhip is really helpful for that.”.

Reddit 158

Reddit Viral Analytics Social Media 158

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. I also write for Liquor.com.

Pitching 120

Pitching Travel Trends Print 120

PR Fuel

SEPTEMBER 28, 2020

There’s an art to writing the best press release. It needs to be something interesting and different that journalists and bloggers will want to write about. Write a Concise, Catchy Headline. It’s possible a journalist might even borrow your headline if they choose to write your story. Luckily, we’re here to help.

SEO 105

SEO Writing Newspapers Engineering 105

Deirdre Breakenridge

MAY 30, 2018

Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story : “truth is no longer dictated by authorities, but is networked by peers. As we think about an overall communication dissemination strategy for research, I would build on this to encompass being the custodian of the brand in all aspects of communications.

Communications 171

Communications Training Education System 171

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. How did you get your start in journalism? When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. How did you get to this stage in your career?

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Ann: Oh boy. How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Try a new audience with a new offering. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

5W PR

MARCH 12, 2018

To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one silo of the industry to achieve campaign success. By: Jacolyn, Account Director.

Video 68

Video Mobile Consumer Advertising 68

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

MARCH 31, 2017

This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry! And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one.

Television 120

Television Social Media Sports Travel 120

PRSay

APRIL 19, 2017

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. Congratulations, but how is this news for reporters?

Pitching 138

Pitching Report Writing Energy 138

Sword and the Script

JULY 10, 2018

Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”.

Media Relations 75

Media Relations Media Content Marketing Corporate 75

Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. The magazine will celebrate its 170 th anniversary later this year. GQ: Noah Johnson ( @noahvjohnson ) has joined the new men’s fashion magazine launching in May, GQ Style, as senior editor.

Fashion 40

Fashion Tourism Media Journalism 40

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Fortune Magazine Gets into the “PR” Business. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

PR Breakfast Club

MAY 12, 2014

But these kinds of mistakes are only going to become more commonplace as spirits brands fight for customers and reputable organizations, like the American Chemical Society, continue to publish legitimate health studies on alcohol. His work regularly appears in Whisky Advocate, Whisky Magazine and Caviar Affair.

Chemicals 50

Chemicals Pitching Study Journalism 50

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Mark My Words

APRIL 9, 2015

Ed Miliband doesn’t do “photo-op politics”; he stands for ideas and substance against the soundbites and style of the Tory brand. We’ve had the predictable raft of weekend magazine campaignalogue interviews which reveal a leader’s “real side”. That combatting style in politics is its own kind of political style is nothing new.

Policies 60

Policies Energy Newspapers Analysis 60

Flatiron Communications

APRIL 6, 2015

The writing on the wall was clear for months. ” Rather, I’m trying to get my arms around the punishment Rolling Stone meted out to those who violated the magazine’s journalistic credo, let alone the trust of its readers. Is it sufficient to put this crisis to bed once and for all? I’m not so sure.

Journalism 28

Journalism Case Study Crisis Report 28

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? We insist on good journalism, and we honor our readers’ overscheduled lives by keeping our posts short. They’re valid for anyone trying to build a brand online. Does good writing matter ?

Blogging 99

Blogging Fashion Writing Community 99

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

PR Conversations

JULY 3, 2014

I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion , by David Zweig. Self-promotion and personal branding in PR—bane or boon? Bob writes and speaks frequently on social media, content marketing and PR.

Publicity 87

Publicity Radio Social Media Content Marketing 87