Prowly

NOVEMBER 1, 2020

It shouldn’t come as a surprise that public relations (PR) is important if you want to build and maintain a positive brand image in the market. The post How to Build a Simple PR Strategy For Your Brand? appeared first on Prowly Magazine. The power of PR is such that it can make or break your business.

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Strategy How To Brand Branding 197

Prowly

SEPTEMBER 23, 2020

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. The post How to Recover from a Reputation Crisis and Rebuild Your Brand appeared first on Prowly Magazine.

Reputation 210

Reputation Crisis Brand Branding 210

Prowly

SEPTEMBER 21, 2020

Slander against brands and bad press isn’t rare. The post 3 Proactive Ways to Protect Your Brand Image and Reputation appeared first on Prowly Magazine. Each year has its fair share of PR faux pas, leading businesses into choppy waters. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel?

Reputation 197

Reputation Hotels Brand Branding 197

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 196

Analysis Tools Strategy Brand 196

Prowly

MARCH 19, 2024

Next is your […] The post 15 Brand Story Examples to Get Inspired By (w/ Tips & Templates) appeared first on Prowly Blog. All he could remember was the bloody red dress of that “something” which definitely wasn’t his date and certainly was not a person. Wondering what comes next?

Examples 209

Examples Brand Branding Blogging 209

Prowly

DECEMBER 3, 2019

This article will explain just how a PR company took a smaller brand and made them a disrupt in their industry. Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more. The post How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand appeared first on Prowly Magazine.

Brand 197

Brand Branding Journalism Industry 197

Prowly

MAY 3, 2022

The post 7 Qualities of Personal Branding That Define Crisis Management appeared first on Prowly Magazine. Second, there is the unknown crisis, where something comes from nowhere and blindsides you. And third, there is […].

Crisis Management 104

Crisis Management Crisis Brand Branding 104

Prowly

JUNE 16, 2021

For any fashion brand looking to promote themselves through earned media coverage, executing a successful fashion PR campaign is key. The post Fashion PR Guide to Grow A Recognizable, Beloved Brand appeared first on Prowly Magazine. Let’s start from the basics, though: What […].

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Fashion Brand Branding Agency 118

5W PR

DECEMBER 20, 2021

Whenever an athlete ends up on the cover of magazines such as Sports Illustrated, those magazines show others that that athlete has reached a high point in their career and have become very popular. The post Influential eSports Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Sports Consumer 88

Prowly

MARCH 22, 2024

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog.

Tools 104

Tools Brand Branding Reputation 104

Prowly

SEPTEMBER 24, 2019

Creating a consistent brand identity is a vital part of convincing the people visiting your website that your business is trustworthy and reliable. If your site’s presentation is inconsistent with your brand’s approach and personality, it can result in a confusing message for customers.

Brand 170

Brand Branding Content Marketing Marketing 170

Prowly

MARCH 22, 2024

While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog.

Measurement 104

Measurement How To Brand Branding 104

Prowly

MARCH 20, 2019

The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine. In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group.

Strategy 154

Strategy Communications Brand Branding 154

Prowly

JUNE 29, 2017

We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. The post How Can Brands Earn Trust in the Fake News Era? appeared first on Prowly Magazine.

Brand 219

Brand Branding Consumer How To 219

Prowly

JUNE 19, 2019

The post How to Sway Audience Perception and Project Your Brand as an Industry Leader appeared first on Prowly Magazine. Do you ever wonder why some consumers only buy Apple, Nike, or Starbucks, while others swear by Samsung, Adidas, and Dunkin?

Industry 152

Industry Brand Branding How To 152

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit Privacy 196

Flack's Revenge

OCTOBER 17, 2014

PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment. A funny thing happened on the way to the LinkedIn forum. Much of this growth has been fueled by “native” advertising.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 104

Analysis Tools Strategy Brand 104

Prowly

MAY 28, 2020

Brand marketing is a business scope where keeping up with the times is crucial. The post How to Use Brand Apps as a Marketing Tool appeared first on Prowly Magazine. The post How to Use Brand Apps as a Marketing Tool appeared first on Prowly Magazine. If you want to be effective in 2020, you need to go mobile.

Tools 118

Tools How To Brand Branding 118

Prowly

NOVEMBER 14, 2023

Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility.

Examples 118

Examples Media Reputation Brand 118

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

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Meeting Advertising Advertising Agency 98

Prowly

NOVEMBER 25, 2022

SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand. The post Using PR to Improve SEO Reputation Management appeared first on Prowly Magazine.

SEO 200

SEO Reputation Engineering Google 200

Prowly

OCTOBER 30, 2017

The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine. Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right.

How To 180

How To Brand Branding Crisis Communications 180

Prowly

JULY 18, 2017

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine.

LinkedIn 150

LinkedIn Brand Branding Reputation 150

Prowly

MARCH 18, 2024

Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

Agility PR Solutions

APRIL 17, 2024

But are brands and businesses ready? Generative AI is the future of business, as we know. Its vast potential promises to redefine the contours of innovation, efficiency, and competitive advantage.

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Prowly

JULY 25, 2017

The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine. If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions.

Brand 173

Brand Branding How To Marketing 173

Prowly

MARCH 18, 2024

Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

Prowly

JUNE 26, 2023

A media mention is the use of a brand name or keyword that you’re tracking. A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts.

How To 104

How To Media Newspapers Print 104

Prowly

DECEMBER 7, 2023

Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture.

Social Media 104

Social Media Publicity Software Media 104

Prowly

DECEMBER 10, 2020

Back in the day, the only way for beauty and makeup brands to get noticed was to secure a spot inside a glossy magazine, along with celebrity endorsement. If you own or represent a beauty brand, […]. appeared first on Prowly Magazine. The post Public Relations for Beauty Products: How To Do Beauty PR Right?

Publicity 197

Publicity How To Industry Brand 197

Prowly

JUNE 6, 2018

Personal branding might sound like a buzzword, but it’s so much more than that. The post Personal Branding Online: Essential in the XXI Century? appeared first on Prowly Magazine. Especially at the beginning of anyone’s career.

Brand 120

Brand Branding Publicity 120

Prowly

DECEMBER 29, 2021

You need to know who’s talking, and what they’re saying about your, or your client’s, brand. The post Media Monitoring for PR Professionals: Importance, Advantages & More appeared first on Prowly Magazine. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions.

Media 211

Media Brand Branding Reputation 211

Prowly

OCTOBER 31, 2017

Is there anything brands should be afraid of? The post Explore Feed—Is There Anything Brands Should Be Nervous About? appeared first on Prowly Magazine. “Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week.

Brand 163

Brand Branding Facebook Industry 163

Prowly

OCTOBER 25, 2017

Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source. The post Why Fake News Could Be a Brilliant Opportunity for Brand Engagement appeared first on Prowly Magazine.

Brand 150

Brand Branding How To Media 150

Prowly

SEPTEMBER 18, 2023

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release?

Examples 104

Examples Writing Crisis How To 104

Prowly

MARCH 4, 2022

In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. The post Prowly #PRChat with Isaac Mashman, Founder of Mashman Ventures appeared first on Prowly Magazine. In between working on his new book, running a podcast, writing lots of guest columns, and tons […].

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Interviews Writing Industry Brand 197