Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Location: New York, NY.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: June 9-12, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 150

How To Employee Leadership Nonprofit 150

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. An example that immediately comes to mind involves technology. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 120

How To Employee Leadership Nonprofit 120

Doctor Spin

MARCH 1, 2024

Nonprofit organisations. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. In-house communications departments. Government agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PRSay

OCTOBER 29, 2021

For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets. She also volunteers with several nonprofit organizations. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)?

Case Study 155

Case Study Nonprofit Corporate Tools 155

Cision

JULY 27, 2016

Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. Determining what platforms will be utilized to deliver the message.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. ” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. .” ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. In 2018, she founded PR-it , a global communications collective that delivers on-demand projects for brands and agencies.

Measurement 170

Measurement Communications Banking Survey 170

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. In fact, OA told me that our work contributed to nearly 3 million social brand impressions on March 8th, a “record for Oxfam America” (her words!). The project.

Case Study 102

Case Study Internal International Study 102

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. This is SO needed in our field, and I am excited to see what happens next with this nonprofit!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. So, too, should the businesses and brands that support social-impact programs. Make it authentic. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications.

Agency 122

Agency Nonprofit Corporate Training 122

PRSay

APRIL 15, 2019

I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities. My passion for my profession has been reignited.

Nonprofit 109

Nonprofit Conference Study Retail 109

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes. Consumer’s Choice.

Company 88

Company Apparel Nonprofit Consumer 88

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I helped them recognize the importance of clear internal communications. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications.

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

JUNE 7, 2021

We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight. Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike on communications strategy and messaging.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

Solo PR Pro

NOVEMBER 12, 2019

Working with media can be a key part of the public relations equation, but the strategy behind it, and the strategic incorporation of it with internal communications, social media and community relations is just as important – and more effective. By hiring at the tactical level with no broader planning, you can actually damage your brand.

Media Relations 50

Media Relations Communications How To Media 50

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? Likewise, today’s customers increasingly care about the ethos of the brands they support. ​ But, why should businesses attempt to address deep-seated issues that span centuries and defy easy answers?

Real Estate 111

Real Estate Community Employee Education 111

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. and China on international adoptions. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91

Meeting Retail Groups Hotels 91

Solo PR Pro

SEPTEMBER 28, 2022

It was a brand-new component of my career,” she explains. Whether as a Sunday school teacher or a Red Cross volunteer in high school, a leader in my fraternity in college or member of the many nonprofit boards I’ve served, my focus has always been on improving community,” Mary says. “I Giving back to the PR industry.

Meeting 52

Meeting Nonprofit Groups Advertising 52

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Instagram 94

Reputation Us

JANUARY 29, 2016

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. Here are some key steps to follow in order to find, understand and broadcast your organization’s brand DNA. This is the excitement of many early entrepreneurs or nonprofits. But what is that and where do you start? Be yourself.

Nonprofit 60

Nonprofit Survey Brand Branding 60

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Can AI Improve PR? This experience is normal.

Analytics 65

Analytics Data Pinterest System 65

Landis PR

SEPTEMBER 21, 2023

It is the strategy of the organization, the policies (both internal and external) and the execution. Those efforts are recognized and that helps differentiate your brand. Values-aligned is more than outcomes. What can go wrong by not being values-aligned?

Company 64

Company Employee Community Healthcare 64

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. It was an internal struggle deciding because I felt my heart was in community stories. I thought of them as incredibility smart in a down-to-earth way: eager to teach and no question felt too small.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

SEPTEMBER 18, 2018

I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 7) How has your nonprofit experience helped you professionally?

Media Relations 68

Media Relations Media Insurance Insurance 68

Waxing UnLyrical

JUNE 4, 2019

Danielle Heiny is a success-oriented branding executive, who helps mission-driven organizations achieve explosive growth by harnessing brand potential, connecting the dots, and optimizing bottom-line results. Based in Washington, DC, she’s worked with the U.S. To learn more about Danielle, connect with her on LinkedIn or Twitter.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Karen Freberg

JULY 25, 2018

He has done tremendous work with nonprofits and has been really successful in his work as a keynote speaker. I was able to sit in on Chris’s presentation all about live steaming for nonprofits. We talked about IG stories, communities, branding, the job market, and Louisville. we had the best conversation.

Meeting 49

Meeting Social Media Media Nonprofit 49