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The Risks of Brand Stances on Political Issues

PRSay

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission.

Banking 212
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The Hallmarks of a Great Internship Program

PRSay

Last year, the internship office at DePaul posted considerably more internship opportunities from agencies, corporations and nonprofits than we were able to fill. That, indeed, happens, but students should be prepared for at least two stints as an intern before they are seriously considered for an entry-level position.

Nonprofit 147
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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 162
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10 Networking Events for PR Professionals

5W PR

Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more. It featured prominent speakers and discussions on pertinent PR topics.

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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139
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A Lesson in Reverse Mentoring, Courtesy of ‘The Queen’s Gambit’

PRSay

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. An example that immediately comes to mind involves technology. Photo credit: netflix ].

Nonprofit 218