Stephen Waddington

APRIL 14, 2020

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

JUNE 13, 2019

UK citizens report that the news negatively affects their mood and they feel powerless to affect events. Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital.

Print 115

Print Media Newspapers Local 115

PR Fuel

MAY 12, 2022

A good media alert guide tells you exactly what you need to know – including what types of events are good grounds for sending out a media alert. Charity Events. Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. Special Visitors.

Media 102

Media Local Tools Report 102

PR Fuel

OCTOBER 14, 2022

As a small business owner planning a PR campaign for their business, you need to know what your brand is, what your values are, and how you plan to connect with your audience. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Make it simple and fun!

Small Business 95

Small Business Community Local Social Media 95

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Event planning companies. Government agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would honestly have to say in this job as a technical editor, the imminent lockdown stories.

Meeting 73

Meeting Automotive Engineering Journalism 73

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 165

Trends Nonprofit Consumer Newspapers 165

PR for Anyone

AUGUST 25, 2022

Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. I’d love to connect.: Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? With so much competition in the marketplace, how can brands stand out? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. As the … Continue reading This event turned into a massive PR moment. 3 SickThingsUK. The Billboard Incident.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 82

Meeting Automotive Media Transportation 82

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

FEBRUARY 17, 2016

Your brand has a social media presence, blog, newsletter, paid ads…the works. According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. Brands that have adopted influencer marketing can increase conversions by a factor of 10.

Marketing 120

Marketing Newspapers Mobile Local 120

Newsfile

FEBRUARY 27, 2024

AP stories are picked up by newspapers, websites and broadcasters worldwide. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. These stories cover the local, national and global areas that people care about.

Financial 52

Financial Media Analytics Data 52

5W PR

JULY 11, 2018

In a world where customers want their products to be as personalized as possible – Walkers – a UK snack brand allowed individuals to take part in a nationwide vote to either eliminate older flavors of chip in favor of new ones or save the old flavor. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. How do you get the attention of that newspaper’s reviewer? Reporters always like to run “local kid does well” stories. Analytics will show if they were right or not.

How To 98

How To Newspapers Analytics SEO 98

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Join professional media or PR groups; attend networking events where media are speaking/ attending. . Don’t take any media rejection personally. .

Media Relations 52

Media Relations Publicity Sports Media 52

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Promote Your Next Event. Issue a press release!

SEO 52

SEO Writing Local Product Launch 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

The Resolution Blog

NOVEMBER 30, 2018

If so, can you change it so it sounds less branded? Your story or stats might be particularly relevant to a specific area, making it a better fit for local press. Targeting smaller publications like local newspapers means less competition compared to traditional nationals so it can be easier to gain traction.

Case Study 120

Case Study Study Local Pitching 120

5W PR

APRIL 4, 2017

Offer them something special for doing so – maybe five free postcards or two-for-one coupons to a local bakery. Send a thank you or if they came celebrating an anniversary or birthday, make note of it in your calendar to send a card the next year to commemorate and offer something in celebration of that event.

Hotels 74

Hotels Local Travel Social Media 74

PR Insiders

MAY 5, 2021

Anytime you seek to promote your brand through media coverage, you probably have a target audience in mind. You, on the other hand, may just be trying to get into your local newspaper or a trade publication. If you’re a financial professional, that audience could be people in or near retirement. CISION-State of the Media Report.

Pitching 78

Pitching Government Financial Survey 78

Landis PR

MAY 16, 2022

At Nike, I was on the team that introduced Tiger Woods as a brand ambassador. My dad was a newspaper reporter, so I grew up with the media in my DNA. I reside in North Beach in San Francisco, so keeping up with our local food and wine scene is my hobby! Remember “ Hello World – I am Tiger Woods ”? At Gap, Inc.,

Sports 52

Sports Hotels Newspapers Corporate 52

PR Job Coach

MARCH 29, 2012

As an option, also consider adding life events that convey interesting and relevant information that give evidence of your character, capabilities and worldliness. And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Strive for cohesion and consistency in your content.

Facebook 160

Facebook How To Construction Insurance 160

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. How do you get the attention of that newspaper’s reviewer? Reporters always like to run “local kid does well” stories. Analytics will show if they were right or not.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. How do you get the attention of that newspaper’s reviewer? Reporters always like to run “local kid does well” stories. Analytics will show if they were right or not.

How To 52

How To Newspapers Analytics SEO 52

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. But how can PR pros take more mundane company news and get it into a local or national news story? They found a way to bring what was happening at the time into their brand,” she says.

Pitching 120

Pitching Policies Ethics Mobile 120

PR Fuel

SEPTEMBER 28, 2020

Maybe you have a special event coming up or recently hired a new specialist in your industry. For instance, if you’re hosting an event, let readers know if there’s a cost to attend. Your news might be of interest to your local publications in your area, so look for all newspapers, magazines, and blogs that cover regional news.

SEO 105

SEO Writing Newspapers Engineering 105

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. If you are not local, tell me how you think we can work together? Is location important?

Brand 70

Brand Branding Local Interviews 70

Solo PR Pro

JULY 12, 2022

Ben Finzel's interest in politics and current events began when he was just a kid. The local news was the national news,” he explains. During his time there, he helped develop the “Clean Energy for the 21st Century” brand. Born and raised in Washington D.C., Growing up in D.C., For me, it was the latter.”. Department of Energy.

Meeting 52

Meeting Energy Agency Groups 52

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

MaccaPR

JANUARY 17, 2017

Still not convinced influencers are the right strategy for your consumer brand? Our resident influencer marketing expert, Leila Hirsch, shares an insider's perspective on the top benefits for your brand. How to Transform Your Online Newsroom Into a Media Magnet How important is your company’s online newsroom?

Crisis 48

Crisis Local Blogging Creativity 48

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62