NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. It’s worth stepping back and looking at just how much of a cultural event the movie has been. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike.

Brand 78

Brand Branding Viral Apparel 78

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Share the brand story , values, and mission. Let the brand’s purpose shine through. Authenticity builds trust and shows the brand can be human, just like its customers.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

SEPTEMBER 4, 2023

As eco-consciousness continues to shape consumer preferences, sustainable fashion brands are finding effective ways to communicate their values through strategic public relations campaigns. Supporting local artisans and craftsmanship to reduce carbon footprint. PR allows sustainable fashion brands to tell their story authentically.

Fashion 78

Fashion Communications Brand Branding 78

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. million to local customers.

Brand 136

Brand Branding Local Hotels 136

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Brand Branding Local 52

5W PR

NOVEMBER 9, 2023

It helps brands reach a larger and more engaged audience. Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Their endorsement can lend credibility and legitimacy to a brand.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Let real travelers share their stories, and share the brand’s too.

Travel 78

Travel Consumer Strategy Tourism 78

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Publicity Brand Branding 52

Action PR

AUGUST 15, 2019

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. Offering yourself as a local expert can be a great way to build up your profile too. We can help.

Local 40

Local Print How To System 40

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode. Behind the scenes decisions and discussions.

Crisis 176

Crisis Viral Brand Branding 176

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78

Travel Strategy How To Local 78

Communications Conversations

DECEMBER 16, 2014

A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. What would you say is a good first step in prepping for an event? And make sure to download and use the event app well in advance.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

MaccaPR

JANUARY 25, 2019

In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a key market for Just BARE. Interested in hosting your own influencer event? Are you building relationships between key influencers and your brand?

How To 83

How To Marketing Local Brand 83

5W PR

APRIL 29, 2023

This allows for preparation and promotion of the event in advance. Promotion of the event can happen on social media, email marketing campaigns, and in-store signage. Look for local food bloggers and invite them to try limited-edition menu items. Planning ahead To make the most of national food days 2023, planning ahead is key.

Local 88

Local Social Media Print Agency 88

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

Communications Conversations

MAY 29, 2020

I am keenly aware of the larger issue here, but today I’d like to talk about brands’ response to this issue because there’s a lot to talk about there, too. For the last couple years, we’ve all heard about the trend that brands need to start taking stands on social issues like this. That’s a big step.

Brand 78

Brand Branding Local System 78

Cision

AUGUST 5, 2016

Does your brand analyze what’s being said? Most brands divide audiences by the sales journey: prospects, customers and the rest of the world. Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events.

Brand 120

Brand Branding Sports Radio 120

Communications Conversations

JUNE 14, 2017

” After three events, we decided to part ways (for a variety of reasons). The Talking Points event series was conceivably kaput. After a few discussions, we re-imagined the event as a partnership between his agency (one of the up-and-coming mid-sized PR shops in the Twin Cities) and my consultancy, ACH Communications.

Company 60

Company Brand Branding Local 60

PRSay

MAY 5, 2020

You can deliver a well-produced piece that maintains brand integrity while also keeping your social distance. Poor quality lessens the chance of engagement and will not reflect well on you as a leader or on your brand. Many brands are refocusing their energies and their communications on COVID-19 responses.

Video 202

Video Film Energy Local 202

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

The Hoffman Agency

SEPTEMBER 18, 2023

Photo courtesy of NVIDIA SEMICON Taiwan, the local semiconductor industry’s annual flagship event, recently concluded, leaving attendees with the latest technological advancements and a growing emphasis on talent incubation. Despite occasional blips, the industry continues to surge, with demand spanning the globe.

Brand 36

Brand Branding Local Engineering 36

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!

Hotels 200

Hotels Local Interviews Viral 200

NewsWhip

FEBRUARY 1, 2023

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. We took a look at the winners from past years, as well as who is making noise before this year’s highly anticipated event. Let’s take a look.

Television 147

Television Advertising Advertising Journalism 147

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

The Hoyt Organization

OCTOBER 17, 2023

Awards and accolades aren’t just shiny ornaments that brands love to flaunt – they’re much more than that. They are fantastic megaphones for broadcasting your brand name far and wide and motivating your team to scale even greater heights. Having trouble determining which awards are right for your brand and PR toolkit?

Reputation 94

Reputation Local Resources Brand 94

The Hoyt Organization

APRIL 23, 2024

Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. Alternatively, secure speaking opportunities for key members of your organization at relevant conferences or events.

Strategy 72

Strategy Nonprofit Social Media Leadership 72

Beyond PR

MAY 8, 2018

When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. People are skeptical of promises from brands, but not friends. Niche “micro influencers” represent the Goldilocks zone for many brands.

Marketing 45

Marketing Trade Shows Local B2B 45

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 156

Company Nonprofit Apparel Banking 156

5W PR

OCTOBER 11, 2023

Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Attending networking events Participate in industry conferences, seminars, and webinars. They’re filled through referrals and recommendations.

Publicity 103

Publicity Internal International Resources 103

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Economy in Japan looks blunt these days, but it is due to currency fluctuations. of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78

Retail Local Consumer Community 78