PR Insiders

AUGUST 26, 2021

One lesson we definitely learned is that you don’t want to put your publicity efforts on hiatus until the pandemic is over, as some people were tempted to do. So, if you are trying to promote your personal or business brand, explore where you might fit into the current conversation about the pandemic. Stay In The Game.

Media 78

Media Print Education Radio 78

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What do you think is the biggest PR challenge facing brands today? Probably overcoming a misguided definition of success. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Digital and print trades in a given sector are tantamount to a virtual business community.

Pitching 168

Pitching Real Estate B2B Journalism 168

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? Holiday Spending.

Strategy 52

Strategy Brand Branding Retail 52

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Reputation Us

APRIL 18, 2017

I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Balance this with what you feel comfortable putting your brand stamp on. Before putting their name in the “hot seat,” ask yourself a few questions: Do they reflect your brand values and do you want them speaking on behalf of your company?

Leadership 83

Leadership Print Training Radio 83

5W PR

JANUARY 17, 2017

Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media–What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? Is it resonating with potential customers?

Measurement 90

Measurement How To Television Analysis 90

ReimaginePR

MAY 9, 2016

By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. After a quick search , the simplest definition for our purposes is the quality of being genuine.

Writing 120

Writing Storytelling Brand Branding 120

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. Develop a strong brand identity. The new brand image should be everywhere. Click Here.

Employee 120

Employee Social Media Education Brand 120

Victorious PR

FEBRUARY 6, 2023

Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

5W PR

JANUARY 22, 2019

Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. PR is connective, creating goodwill or a bond between the audience and the brand; and PR is supportive of and beneficial to the brand vision and mission. Paid Media.

Advertising 74

Advertising Advertising Enterprise Print 74

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? At its heart, it’s a conversation between your brand and its audience (or potential audience). Just like your brand’s story, these conversations and messages need to be authentic and genuine.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Cover photo by Jerry Silfwer ( Prints / Instagram ). No investments in PR = the return of PR is still a number.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Here’s what it looks like: While the end goals are essentially the same (to close the sale or add another customer), the approach is definitely different. Make note of this key difference as we compare the two. Click To Tweet.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? How to Talk about your Measurement Data.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. The discussion isn’t reserved to just political circles either. Sensational beats fair. “Is Infotainment.

Survey 160

Survey Data Media Ethics 160

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams. There are so many ways to enhance your creative PR.

Creativity 150

Creativity Web Social Media Data 150

5W PR

MAY 16, 2017

Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan. I continue to be impressed by the brand’s ability to create such beautiful, yet functional cookware. COLORS & CACTI: We couldn’t walk 50 ft.

Internal 68

Internal International Print Skype 68

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Ads where the brand hero drives off into the sunset. . That was then.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. What do you see as the biggest communication challenges facing brands today? There is an ever-widening array of channels that brands need to communicate through. How can they overcome them?

System 120

System Newspapers Technology Brand 120

Communications Conversations

JANUARY 26, 2016

Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Just give this shocking post a read. And, as an active citizen, I sincerely hope that’s not true.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

AUGUST 1, 2023

My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million. The tool uses proprietary AI to monitor brand risk and narratives. Brands (NYSE: YUM). It’s making its way through regulatory hurdles since then. PR tech mentions: Planning news. One new product for Cision.

Software 128

Software Pitching Ethics Privacy 128

Communications Conversations

AUGUST 21, 2018

There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. Yes, I’m the worst.

Sports 113

Sports Retail Local Report 113

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Great broadcast quality high-definition video.

Media 120

Media Television Video Print 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. To avoid political controversies, verifying the accuracy of maps and flags will also be crucial.

Local 36

Local Government Banking Policies 36

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Websites should showcase a brand and its purpose, as well as be a source of information – both for the service/product being offered and the wider market the organisation operates within. The media landscape has been changing for many years.

Reputation 62

Reputation Media SEO Case Study 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. And that was when the eagle-eyed Adam Petrick, Puma’s global director of brand and marketing, tweeted a simple offer and struck PR gold.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

SEPTEMBER 28, 2019

Sharing features, comment ops and news stories can also be a great way to add diversity to your content mix and gives your followers something interesting to read about your brand/company that could educate and inform them further about what you do and what you’re all about.

Media 48

Media Case Study Company Print 48

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. PR and media professionals who can understand these changes and anticipate their brand’s or client’s needs will have a strong advantage in this time of rapid change.

Trends 120

Trends Mobile Web System 120

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such.

Software 126

Software Case Study Advertising Advertising 126

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. Crisis communications turns that on its head by dealing with negative earned media.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60