wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. You can listen to the full discussion on PR trends here.

Creativity 150

Creativity Trends Agency Technology 150

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.

Exercises 101

Exercises Creativity Radio Resources 101

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features. The company is hiring in North America.

Instagram 140

Instagram Technology Resources Employee 140

Cision

OCTOBER 22, 2015

Storm clouds are brewing on your brand’s horizon. Only 40 percent of brands have a go-to plan for when crisis strikes. Will your brand take the time to prepare for torrential rain and heavy winds, or risk wrecking the ship? They give a fun spin on how these eight steps will help your brand should the seas get a little choppy.

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

Prohibition

MARCH 11, 2021

It’s been a whirlwind 28 days here at Prohibition, with a whopping six new clients joining us, countless campaigns being planned in the pipeline and a brand-new recruitment drive launching! It was also the month that big brand Twitter was at its finest with that Heinz Beans x Weetabix collab, and the many hilarious responses that ensued….

Transportation 62

Transportation Video Creativity Training 62

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. Simply having a social media account isn’t enough.

Company 62

Company Software Crisis Management Agency 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. I’m inspired by their creativity and enthusiasm to deliver results. . What are some of the biggest challenges hospitality and lifestyle brands face?

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability.

Training 159

Training Pitching Writing Video 159

Cision

MARCH 15, 2016

If your brand isn’t getting any media coverage, you’re missing out on opportunities to connect with your audience. With a strong media relations strategy, you can widen your brand’s reach and expand its audience, says Stan Steinreich, president and CEO of Steinreich Communications. What are brands doing differently?

Creativity 120

Creativity Conference Media Relations Government 120

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. You recently set up your own brand consultancy, Ace Brand Strategist. What do you aim to accomplish in this venture?

Training 0

Training Leadership Brand Branding 0

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes.

Storytelling 120

Storytelling Examples B2B Chemicals 120

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

JUNE 2, 2016

She recommends brands focus on the quality of their content, not the quantity. In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Ethical Voices

JULY 24, 2023

We are a small firm, about 20 people in Washington, but we are always looking to be creative and not be cookie cutter. We have them drive the in-office experience that’s really geared towards having the more junior levels learn and train and collaborate. Now it’s AI at almost every interview.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Prohibition

JULY 9, 2018

We won the CIPR’s Outstanding Consultancy of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Ethical Voices

JUNE 6, 2022

Marlene Neill: A few years ago, I had a piece that I published related to employer branding, which is of course a very popular trend, but one of the things that came out of that study is that some organizations deliberately mention how decisions are tied to their core values and they regularly communicate about them.

Ethics 52

Ethics Leadership Training Study 52

wiredPRworks

OCTOBER 19, 2015

Out of all of my company's creative projects, the healthcare marketing and PR clients we've served have been among the most rewarding. The Pinnacle Awards dinner celebration will be held in conjunction with the conference, where winners will be announced. Here's a quick look at a few of my favorites.

Healthcare 53

Healthcare Marketing Conference Training 53

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable.

Pitching 98

Pitching Consumer How To Education 98

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If you have a CEO who can slam dunk every interview, good for you. At the same time, we haven’t lost sight of what has not (and likely will not) change. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. The impact of generating more connections to his brand is an ongoing struggle for him.

Corporate 60

Corporate Interviews Community Newspapers 60

PRSay

OCTOBER 29, 2019

That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I who trusts your team of talented creatives to do their jobs and achieve results. An operation like SNL’s can only function if its leaders are willing to let their experts take the wheel.

Television 111

Television Writing Storytelling Video 111

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks.

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. And, they have been for a while now. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. A: They register to attend our introductory training. Q: How do library staff members become NYPL bloggers?

Community 120

Community Mobile Blogging Publicity 120

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Agency 54

Agency Creativity Hotels Social Media 54

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Brand social activity into site content in real-time.

Tools 136

Tools Publicity Measurement SEO 136

The Resolution Blog

APRIL 9, 2019

I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. For example, owned might not work for one brand, so we might take that out or approach it differently. You can listen to the full interview with Gini on the PR Resolution Podcast here. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

Communications Conversations

FEBRUARY 20, 2018

And, among other things (including a fantastic game), that meant brand activations. One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week. At parties. At Mall of America.

Social Media 76

Social Media Media Video Trends 76

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 135

Media Relations Publicity Media Blogging 135

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). What were the biggest considerations you had to make when switching careers (salary, training, etc.)? Communication with my husband.

Apparel 106

Apparel Public Affairs Training Corporate 106