PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. In my limited exposure so far, I’ve been able to see the incredible commitment of time and energy from the members.

Energy 180

Energy Journalism Leadership Meeting 180

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Landis PR

APRIL 29, 2024

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For instance Google and Microsoft both have large data centers in Finland.

Radio 64

Radio Pinterest Television Government 64

5W PR

MAY 17, 2022

However, many consumers have started demanding more visual content from the businesses that they interact with. Ford has started focusing on more sustainability, which is why the brand decided to commit to $22 billion for vehicle electrification efforts, so the company can achieve carbon neutrality in the next three decades.

Strategy 88

Strategy Content Marketing Employee Google 88

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

NewsWhip

JULY 15, 2021

Since the way those manifest every year is different, the team at PepsiCo has begun to look at macro trends and some of the sub-trends within them to identify brand passion points. This keeps the topics they explore relevant, specific, and consumer-centric. . NewsWhip Spike has been a huge part of our process in the last year.

Creativity 78

Creativity Data Trends Analytics 78

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

Storytelling 120

Storytelling Skype Energy Software 120

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. PepsiCo’s nine human drivers for consumers | 5:28-7:33. Turning insights into brand content | 8:18-9:58. Monitoring for corporate social responsibility | 13:13-14:58. What are people saying about our brands?” Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories. What are your consumers saying? Who is defending you?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? As Gallup writes, “Employees are consumers of the workplace. They are drawn to brands they can connect with.” And this makes a significant impact.

Internal 137

Internal International Communications Strategy 137

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. First, Do No Harm…To Your Brand Credibility. How did it escalate? And what can we learn from how Equifax handled the crisis?

Crisis 149

Crisis Crisis Management Reputation Financial 149

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Communications Conversations

DECEMBER 7, 2021

Most brands, I would argue, rarely or never perform these types of audits. And, they take time and energy away from teams that are already stretched to the max. I don’t see this one all that often–but this is the approach I believe more brands should adopt. Is the branding consistent? You’re not alone.

Social Media 104

Social Media Media LinkedIn Facebook 104

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? How are they consumed and by who? What do we do with this information? Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Even though it might not be the most appealing combo to cure your appetite, it was certainly a simple but clever idea from the brand.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Extraverts get their energy from interaction with people and the external world. The purchases generate points which trigger more purchases.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Taking risks is what brands are all about.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. The best way to do that is by telling a compelling story.

Storytelling 120

Storytelling Examples B2B Chemicals 120

Bianchi Biz Blog

DECEMBER 2, 2020

It’s interesting to see OEMs and the Tier 1s devoting so many resources to electrification in the face of consumer indifference. That’s just about everything under the sun, from mobility companies to the features in your brand new car. 5 – Green Tech.

Mobile 73

Mobile Trends Automotive Technology 73

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

David PR Group

JULY 21, 2014

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine.

Storytelling 81

Storytelling Marketing Viral Energy 81

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. Consumers don’t just want to hear from a company, no matter how much they trust the brand. In your 7-8 years in the work world, you’ve been on the agency and corporate sides. Can you tell us more about this role?

Corporate 0

Corporate Agency System Meeting 0

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Representation of Brand Message. “On What is your “share of voice” on important corporate topics or industry trends—i.e. is the earned media driving?

Report 40

Report Media Television Radio 40

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. is time consuming, drawing the marketer father away from his day-to-day responsibilities. There’s no hidden or corporate meaning behind the word ‘story.’ There’s a hero.

How To 60

How To Marketing Resources Journalism 60

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores.

Sports 113

Sports Retail Local Report 113

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Could there have been a better evangelist for the Southwest brand than this everyday Texas employee?

Travel 89

Travel Airlines Hotels Marketing 89

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. And in either case, consuming stories significantly increases empathy towards other people, particularly people who were previously thought to be difficult to relate to. The Business of Storytelling. The Power of Storytelling.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Katie Paine's Measurement Blog

MARCH 9, 2023

The only problem—of all the effort and energy put into the campaign only three contained a key message. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Even more problematic are search strings that aren’t periodically updated with new products and new brand names.

Measurement 52

Measurement How To System Comparison 52

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. The brand is what people talk about regarding you when you are not in the room.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. In the coming years, I believe there will also be more opportunities for brands to collaborate directly with news outlets in producing that content.

Media 112

Media Journalism Report Video 112

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

SEPTEMBER 30, 2010

Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor.

YouTube 54

YouTube Video Measurement Print 54