Stern + Associates

JULY 27, 2023

Your communications channels should emphasize ongoing projects geared toward reaching positive impact, not just “feel-good” language about corporate values that don’t inform actual strategy. Of course, having corporate values is a good part of your brand – but only when tied to action.

Communications 86

Communications Corporate Government Energy 86

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way.

Company 174

Company Conference Corporate Leadership 174

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Landis PR

APRIL 29, 2024

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For instance Google and Microsoft both have large data centers in Finland.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Mark My Words

SEPTEMBER 29, 2017

This is a remarkable turnaround for a party that only last year seemed utterly divided between the doldrums of the conference centre and the radical energy of the Momentum fringe events. As the corporate comms world well knows any re-brand will fail if it is in slogan. How can the Tories under Maybot possibly compete?

Brand 60

Brand Branding Conference Energy 60

Communications Conversations

JANUARY 5, 2024

was very late to the game in discovering Colleen on LinkedIn, but LOVE her weekly e-newsletter and very curious to hear more about her journey to solo life from big corporate) The post 15 people I want to have coffee with in 2024 first appeared on Arik Hanson.

LinkedIn 68

LinkedIn Meeting Energy Policies 68

NewsWhip

JULY 15, 2021

Since the way those manifest every year is different, the team at PepsiCo has begun to look at macro trends and some of the sub-trends within them to identify brand passion points. It’s easy to want to jump on every trend, but Powell emphasizes the importance of staying within territories that work for your brand. “[If

Creativity 78

Creativity Data Trends Analytics 78

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

Prohibition

AUGUST 17, 2021

Here’s a little round up of what we got up to in July: We lined up a record number of new starters in a month: We had five brand new team members come and join the ever-growing PPR team, who will all be starting working with us over the next few weeks. Their roles span from AE right the way through to director level.

Energy 62

Energy B2B Social Media Corporate 62

Doctor Spin

JANUARY 17, 2023

Solarpunk is a movement that imagines a future where renewable energy sources are the norm, and community-based solutions are used to create a more sustainable and equitable world. Solarpunk might offer inspiration for other brands who are thinking about communicating a vision of a future world that isn’t scary. 1 Art Nouveau.

Wikipedia 52

Wikipedia Energy Community Fashion 52

ImPRessions - Crenshaw Communications

JUNE 6, 2016

A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. Deep knowledge of the brand. If the agency doesn’t “look like the brand and speak in the brand voice,” it won’t win the business, according to Williamson.

Agency 120

Agency Public Affairs Energy Resources 120

PR in High Definition

MAY 12, 2020

ENGIE Impact , accelerator of sustainability transformation for corporations, cities and governments across the globe, has appointed Firefly Communications Group to handle communications in the UK, Germany and Belgium. Firefly was selected to support ENGIE Impact’s launch and increase brand awareness across three European markets.

Groups 62

Groups Communications Energy Government 62

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

We talk about a brand’s unique selling proposition (USP), but the fact is that few are truly unique. Bear in mind that a USP can hinge upon a superior product or service, but it can also be born in a strong corporate culture, a rigorous service orientation, an entrepreneurship story, or even a distinctive marketing campaign.

Energy 168

Energy Measurement Media Relations Local 168

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. Very often, that steals time and energy from your real job. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The average corporate website is a good example. Human resources. Customer strategy.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. Very often, that steals time and energy from your real job. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The average corporate website is a good example. Human resources. Customer strategy.

Software 78

Software Corporate System Data 78

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. We, as PR pros, offer different things. The fall of one isn’t good for the other. The fall of one isn’t good for the other.

Publicity 147

Publicity Newspapers Journalism Energy 147

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? They are drawn to brands they can connect with.” To really energize their employer brand, [organizations] must inspire workers to become brand ambassadors,” writes Gallup.

Internal 138

Internal International Communications Strategy 138

Stern + Associates

JANUARY 12, 2023

At the same time, more investors and regulators started taking companies to task from the opposite side, asserting that ESG initiatives are clever branding disguising lack of real action (the term “greenwashing” was big pertaining to climate and other environmental issues).

Communications 62

Communications Energy Employee Strategy 62

PR in High Definition

MAY 12, 2020

ENGIE Impact , accelerator of sustainability transformation for corporations, cities and governments across the globe, has appointed Firefly Communications Group to handle communications in the UK, Germany and Belgium. Firefly was selected to support ENGIE Impact’s launch and increase brand awareness across three European markets.

Groups 48

Groups Communications Energy Government 48

Solo PR Pro

JULY 19, 2022

Crowe PR's Kathy Casciani says one of her client green flags is, “When they spend the time and energy upfront to share knowledge and insights about their brand.” ” On a similar front, Michael Ares of MDA Corporate Marketing says he appreciates a CEO who is directly involved in the evaluation and discussions.

Resources 101

Resources Energy Education Corporate 101

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories. Google “Microsoft Nazi robot.” Don’t be too thin-skinned.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Communications Conversations

DECEMBER 7, 2021

Most brands, I would argue, rarely or never perform these types of audits. And, they take time and energy away from teams that are already stretched to the max. I don’t see this one all that often–but this is the approach I believe more brands should adopt. Is the branding consistent? You’re not alone.

Social Media 104

Social Media Media LinkedIn Facebook 104

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries.

Energy 68

Energy Corporate Travel Internal 68

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. Consider looking at your communications and public relations counselors this same way. They have knowledge, experience and skill in something specific that can help support your business.

Communications 99

Communications Comparison Exercises Interviews 99

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JULY 20, 2015

Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Extraverts get their energy from interaction with people and the external world. Kids tend to have more energy than their parents.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. The best way to do that is by telling a compelling story.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Taking risks is what brands are all about.

Employee 80

Employee Journalism Data Technology 80

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Barokas

JULY 6, 2017

In what is probably my favorite episode of Silicon Valley, the guys attempt a publicity stunt of livestreaming a monster car jump for an energy drink brand. Jared had originally introduced the corporate decision-making tool, the SWOT, to the team, which was widely rejected until they find use for it later on in a cruel matter.

Energy 68

Energy Interviews Conference Report 68

The Hoffman Agency

FEBRUARY 14, 2024

For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity.

Local 36

Local Government Banking Policies 36

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. Consumers don’t just want to hear from a company, no matter how much they trust the brand. In your 7-8 years in the work world, you’ve been on the agency and corporate sides. Can you tell us more about this role?

Corporate 0

Corporate Agency System Meeting 0

Communications Conversations

APRIL 14, 2016

I’m sure news releases–when properly “optimized”–do generate “traffic” to corporate web sites. And here’s one more: How does it move the needle in the PR and communications realm in terms or awareness or brand-building? I know brands share them on social channels.

SEO 60

SEO Web Energy Writing 60

PR in High Definition

FEBRUARY 24, 2020

Being kind is a long-term investment in your brand. Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71