PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I write about what matters to me — that I also think matters to other people.

Storytelling 60

Storytelling Writing Conference Radio 60

Maxim Behar

FEBRUARY 4, 2024

As for books, I primarily write; in the last three years, I've published five. This one book, “Building A Story Brand” by Donald Miller, purchased from a lovely bookstore in the small town of Naples in southern Georgia, immediately caught my attention. I often succeed. We have many examples of that.

Storytelling 40

Storytelling Writing Social Media Brand 40

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy.

How To 145

How To Creativity Storytelling Writing 145

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

David PR Group

JULY 21, 2014

What do every great movie, book and marketing campaign have in common? Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. The answer: a great story. –John.

Storytelling 81

Storytelling Marketing Viral Energy 81

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Reason #2: You can finally say you wrote the book on the subject. Reason #5: eBooks allow you to create a community around your brand.

eBook 219

eBook How To Writing Community 219

5W PR

MAY 6, 2020

Companies that accomplish making that connection will be more successful in motivating consumers to finish their journey and purchase their brands. For some, it is an autobiography of the company and its brands. As in life, close and secure relationships are essential with brands, too. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Analysis 88

Burrelles Fresh Ideas

OCTOBER 10, 2023

A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way. When seamlessly intertwined, these two powerful strategies can work in tandem to elevate your brand’s visibility, captivate audiences, and amplify your message like never before.

Video 87

Video Publicity Marketing Analytics 87

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Flack's Revenge

JANUARY 12, 2021

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. How do you choose an analyst firm?

Industry 156

Industry Enterprise Trends Technology 156

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. This has less to do with the actual business storytelling and more about how The Man measures journalists. Uncategorized business storytelling how to pitch journalists Muck Rack survey on journalists'

Pitching 146

Pitching Survey Storytelling Newspapers 146

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Too often, new business owners make the mistake of committing to their brand name before researching available domain names. Five years ago, no one expected their PR firm to have video storytelling capabilities. agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. This sort of engagement not only informs content strategy, but helps keep a brand connected to its audience in a meaningful way. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JULY 10, 2015

The brand could have used any voice-over actors, but they chose Pete Stacker and David Bickler. You’re more likely to remember Sharpie the next time you need to write a note. Office Depot worked with Peter Thomas, a documentarian for brands like “National Geographic.” And you’re right. Make it Pop. That, of course, is the point.

Video 120

Video Storytelling Local Creativity 120

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

Cision

JANUARY 28, 2016

where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. What role do you think storytelling plays in PR?

Journalism 120

Journalism Newspapers Writing Report 120

Polaris

DECEMBER 15, 2014

As I write this post on Dec. It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.” In my books, that means the effort was worth it. On the bright side, I now have tons of evergreen content I can return to and share down the road.

Blogging 156

Blogging B2C Social Media Storytelling 156

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

Burrelles Fresh Ideas

JULY 25, 2023

And for valuable tip sheets on live streaming, online video content, storytelling, SEO, and many other topics crucial to building your brand and business, check out our resources section here. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Tools 75

Tools System How To Software 75

Mark My Words

JUNE 1, 2018

What appeals –and crucially, across all age groups- is storytelling. Anyone who has spent time actually going lectures at Cannes Lions will be familiar with presentations on the art of crafting entertaining content and brand narrative. Do we actually know what we’re talking about anymore when it comes to storytelling?

Storytelling 60

Storytelling Report Groups Writing 60

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems. With so much content saturating the marketplace, how can brands stand out? What are you most excited for?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” Also, when Ryan discussed how his Match.com ad came to be (which is highlighted in my book and I remember thinking this is truly iconic!) – I had to mute myself during the call b/c I laughed out loud.

Social Media 85

Social Media Industry Film Viral 85

Solo PR Pro

JANUARY 19, 2016

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . Case in point, groups conducted a social media audit of four multi-million dollar brands. Countless blogs and books stress some semblance of these key points when creating social content: Don’t sell all the time.

Strategy 40

Strategy Brand Branding Journalism 40

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. You would ask: Why revolution?

B2B 52

B2B Communications Media Newspapers 52

Stephen Waddington

MAY 31, 2018

In time artists are able to build a team of promoters, publishers and booking agencies. Storytelling, and a strong backstory helps engage music fans. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business. W North is hiring talent from local universities.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 103

Software Reddit Marketing Survey 103