Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets. From your perspective what is storytelling? . If there’s no story, there’s no brand.

Storytelling 85

Storytelling Brand Branding Customer Service 85

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Write the book on it. There are some PR tactics that can help. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 131

Case Study Study Brand Branding 131

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Storytelling 52

Storytelling Brand Branding Marketing 52

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace.

Storytelling 78

Storytelling Social Media Internal International 78

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. Let them travel together and with the brand.

Travel 78

Travel Consumer Strategy Tourism 78

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies.

Brand 71

Brand Branding Marketing Retail 71

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. I should know. I worked for years as a content strategist.

Brand 145

Brand Branding Healthcare Enterprise 145

ReimaginePR

MARCH 13, 2015

But back to their brand storytelling. Extraordinary value, great people, a charming country setting, and a smart photo-driven, SEO savvy website — that’s what have set Bluebird Meadows apart and meant that they are almost always booked several months, sometimes years in advance. No exaggeration. Gorgeous ones.

Brand 120

Brand Branding Storytelling SEO 120

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. We represent a tech company that helps sales teams book meetings with prospects instantly. That turning point became part of a narrative that perfectly captured the maturation of the audio content sector.

How To 310

How To Transportation Software Employee 310

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.”

SEO 136

SEO Measurement Television Google 136

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Remain independent when you have to and always be true to your own brand. Start with THINK : “T” is Timing. “N” is New Navigation.

Communications 196

Communications Storytelling Groups Community 196

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. What's your biggest question about how to infuse your digital marketing and PR with storytelling? For each book sold, Matt will donate $1.00 Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Maxim Behar

FEBRUARY 4, 2024

As for books, I primarily write; in the last three years, I've published five. This one book, “Building A Story Brand” by Donald Miller, purchased from a lovely bookstore in the small town of Naples in southern Georgia, immediately caught my attention. I often succeed. We have many examples of that.

Storytelling 40

Storytelling Writing Social Media Brand 40

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I’m just starting to write a book that’s going to fix some of that.

Storytelling 60

Storytelling Writing Conference Radio 60

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Godin suggests making brand marketing a top priority.

Marketing 40

Marketing How To Customer Service Groups 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Burrelles Fresh Ideas

MARCH 19, 2024

According to travel booking firm Get Your Guide , 90% of US travelers prioritize “experiencing a destination as locals do,” while 62% believe a trip is incomplete without delving into the local culture. In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized.

Travel 92

Travel Trends Tourism Transportation 92

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch.

Retail 225

Retail Consumer Brand Branding 225

5W PR

MAY 6, 2020

Companies that accomplish making that connection will be more successful in motivating consumers to finish their journey and purchase their brands. For some, it is an autobiography of the company and its brands. As in life, close and secure relationships are essential with brands, too. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Analysis 88

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Wadds Inc.

OCTOBER 9, 2022

She’s run her own agency for more than a decade and built the brand and proposition for Wadds Inc. She’s also proofread more than a million words on my blog and in my books. John Brown, Lois Brown, and Sara Collinge have built Don’t Cry Wolf as a model activist agency supporting brands with environmental and social concerns.

Creativity 98

Creativity Policies Mobile Storytelling 98

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. Stars based on factors determining long-term brand impact.

Sports 86

Sports Television Advertising Advertising 86

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

PRSay

OCTOBER 12, 2018

When you don’t have dollars, then you should be setting up brand partnerships. When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand.

Conference 110

Conference Internal International Storytelling 110

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Read the classic and trendy books in marketing, the ones that marketers and CEOs wave around. Results : Better counsel and marketing integration, and more impactful storytelling.

Storytelling 177

Storytelling Pitching Interviews Agency 177

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118