Communications Conversations

OCTOBER 24, 2019

Today, I celebrate 10 years as a solo social media and PR consultant. I can’t remember my “first day” in this role 10 years ago. Because I’m about to fill up an entire blog post–and then some–talking about just that! To attend band concerts and soccer games that start at 4 p.m.

Social Media 79

Social Media Media Groups Blogging 79

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. A great idea gets your foot in the door.

Digital PR 83

Digital PR Data Survey Construction 83

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

Marketing 64

Marketing Data Interviews Agency 64

Shift Communications

AUGUST 20, 2018

So how do we as marketers, thought leaders, social media experts, and other business professionals differentiate our emails from the other millions that hit inboxes every day? These little tweaks can be the difference between a successful campaign or business venture and an unsuccessful one, so listen up! The Way You Write.

Writing 68

Writing Reputation Blogging Twitter 68

Barokas

JULY 21, 2017

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves.

Product Launch 74

Product Launch Sports Conference Strategy 74

Sword and the Script

JUNE 27, 2017

It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. b) every organization has constraints and limitations; and. 2) An executable content marketing plan.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

The Hoffman Agency

DECEMBER 12, 2019

Maybe they started off a bit apprehensive. Yes, PR is demanding, but you’re on the front lines in shaping Chinese brands, not only in the China market, but around the world. Yes, PR is demanding, but you’re on the front lines in shaping Chinese brands, not only in the China market, but around the world. are making their mark.

Internal 36

Internal International Engineering Storytelling 36

Barokas

JULY 21, 2017

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves.

Product Launch 60

Product Launch Sports Conference Strategy 60

Sword and the Script

JULY 24, 2018

The surveys have started. Last year, the data overwhelmingly found every business says they are doing content marketing. There are a lot of reasons why, but in some way, shape or form, it probably can be traced to the fact many marketing shops don’t see a distinction between content marketing and producing content.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? I am now a Vice President at Infinite Global, and I’m also on faculty at New York University where this semester is going to be my 10th year teaching classes on communications management strategy and the history of PR. Those who were just starting to emerge on the scene.

Ethics 71

Ethics Agency Journalism Corporate 71

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. At the end of the day, AI is about giving a machine human-like ability—sight, hearing, understanding language.

Ethics 52

Ethics Conference Technology Employee 52

Doctor Spin

MAY 21, 2021

Coming up with great PR ideas is a tough job. Every once in a while, a great PR idea comes along by itself. Ambitious PR rockstars will keep a notepad close by to jot down ideas as they occur.). However, in most situations, we have to come up with awesome PR ideas from scratch—and on the spot.

How To 52

How To Hotels Survey Employee 52

Prohibition

JULY 3, 2018

Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition. Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Content Creation.

Case Study 54

Case Study Interviews Study Social Media 54

Sword and the Script

APRIL 22, 2017

As it is every Saturday, I bring you three articles I’ve vetted and recommended for your perusal. Bad writing is a “fundamental inefficiency” that costs businesses “$400 billion every year.” You start your day wading through first-draft emails from colleagues who fail to come to the point. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page.

Blogging 48

Blogging Creativity Agency Mobile 48

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Jeff is now a Vice President at fama PR in Boston.

Marketing 50

Marketing Wireless Software Journalism 50

Prohibition

JULY 3, 2018

Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition. Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Content Creation.

Case Study 48

Case Study Interviews Study Social Media 48

Shift Communications

SEPTEMBER 23, 2016

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. Emily gives us a glimpse of how her career unfolded, and offers up advice for anyone looking to progress in the field of PR. . When did you start at SHIFT?

Interviews 60

Interviews Resources Writing Course 60

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 74

Strategy Trade Shows Case Study Course 74

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. To cause a change you’d like to see in the world. So, how can you better your marketing? According to Godin, it starts with empathy and service. To make things better.

Marketing 40

Marketing How To Customer Service Groups 40

The Hoffman Agency

MAY 20, 2021

I believe caring is an integral component of every harmonic team or organization — it’s how people can work well together. Even more, people want to know how they can help or support others — whether it’s to collectively finish tasks or solve problems. Here’s what that means: Patrizia Heun, Junior Account Manager, Europe.

Agency 36

Agency Internal International Leadership 36

MaccaPR

OCTOBER 28, 2014

You might know Peter best for those thrice-daily Help A Reporter Out (HARO) email newsletters that syndicate editorial opportunities to PR professionals across the country. For starters, can you tell us more about you and being an “Adventurist,” as you say in your bio? As the author of the book, “Can We Do That?

Interviews 54

Interviews Financial Social Media Crisis 54

Communications Conversations

FEBRUARY 17, 2016

Now, I realize every situation is different. My though was always this: I’m not starting a scalable business. I’m starting a consultancy. Some people adopt the solo lifestyle because they want flexibility–almost like a borderline part-time job. 5: How can I stay current with trends in the industry?

Meeting 60

Meeting Trends Web Conference 60

Sword and the Script

JUNE 2, 2015

He had just moved to Virginia from San Francisco to take the top marketing job at tech start-up. As a new CMO , he was in the hot seat to make something out of nothing, to put that start-up on the map and help it figure out how to win some customers and define a market. 6 Tips for Getting the Most out of your PR Agency.

Agency 60

Agency Construction Leadership Corporate 60

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Not all Mexicans like spicy food.

Insurance 74

Insurance Insurance Interviews Marketing 74

Sword and the Script

MAY 9, 2017

Like many in the middle , I have mixed feelings around the circumstances of its demise. Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. in the morning when the leadership started to arrive for work.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. You should know that IG allows around 30 per post and that you can delete them from the post and put new ones in immediately one time. However, don’t use all 30. Stick with about 3-5 at most per time.

Instagram 158

Instagram Publicity How To Social Media 158

Wadds Inc.

MARCH 29, 2024

Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. The first is to support internal communicators by equipping them with knowledge and skills to boost their confidence, so they can thrive in their roles. What do you hope to achieve with this book?

Internal 52

Internal International Strategy Communications 52

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

DECEMBER 4, 2010

This isn’t “True Blood.&# ) And before you start looking around for stones to throw at me, of course KACA is a good cause… or, at least, its cause is a good cause, I’m not familiar with the organization itself. So it’s likely that the $1M goal will be reached. Makes sense to me. Did you even know about it?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

ReimaginePR

JULY 11, 2015

PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. So when sales drop and investment gets nervous, it’s easy to blame the PR team. Show your corporate personality and values through every touch point you have with them.

Storytelling 120

Storytelling Community Customer Service Brand 120

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? No really, do they absolutely adore working for your company? Wait, you say – given how much you pay your PR agency, why should you, as a client, need to do anything beyond covering your invoices – shouldn’t that be enough? Isn’t it your PR agency’s job to get YOU to love them? It’s simple.

Agency 0

Agency Advertising Advertising Leadership 0

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. What Does PR Stand For? Probably the first question on your mind is, what does PR stand for?

Publicity 70

Publicity Small Business Advertising Advertising 70

ZudePR

MAY 22, 2018

You’ll find some hyperlinked recommended resources for further reading at the foot of this post, should you wish to take a crash course in grammar, like what I have. For the past 20 years, I’ve worked as a journalist then PR consultant; jobs where expressing your thoughts clearly is crucial. (A Avoid them like the plague.

Writing 95

Writing Google Comparison Government 95