Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The growth presents both an opportunity and a challenge for PR.

Instagram 136

Instagram Technology Resources Employee 136

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Landis PR

FEBRUARY 27, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Ieva Naujalyte – Adverum. For the original blog, please visit here. As communication professionals, we must find those bubbles, understand them, and not only listen but participate in them. Photo courtesy of Pixabay. Inflation is skyrocketing.

Communications 52

Communications Education Google Corporate 52

5W PR

JANUARY 25, 2021

However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place.

Strategy 88

Strategy Pitching Construction Television 88

Solo PR Pro

JUNE 25, 2019

Many solo PR pros get the majority of their business from referrals. Solo PR pros are increasingly adding podcasts to their media outreach, but podcasts can also be a useful tool to develop business. Starting a podcast can be an effective way to reach your target audience and demonstrate thought leadership.

Leadership 72

Leadership Tools Video Local 72

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. The top of the funnel is filled by PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. This week’s episode of The Crisis Intelligence Podcast. Should it be the CEO of the organization or is someone else better suited for the role – and how can you determine this? It’s an important discussion and one that we hope you will have internally after listening to this podcast.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PRSay

MAY 23, 2018

Whether the pressure is coming directly from your client or from your client’s boss, the sad truth remains: Company leaders are blinded by readership numbers when they should be thinking about their particular audience. How do you steer your client in another direction, one with more influence and more impactful reach?

Media Relations 117

Media Relations Publicity Media Blogging 117

Cision

APRIL 6, 2015

“(Podcasts) are so easy and cheap, and because there’s an infrastructure that’s been built by other third parties, I can just be a free-rider. Podcasting has a low-barrier-to-entry, has proven distribution channels, and is increasing in popularity. 32 million people listen to podcasts monthly.

Engineering 120

Engineering Tools Examples YouTube 120

Contently - Strategy

JANUARY 26, 2023

It should work hand in hand with other content marketing initiatives. These include videos, webinars, podcasts, articles, and social media posts. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. Readers have high standards for thought leadership content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

5W PR

JANUARY 17, 2019

As constantly evolving and growing industries, marketing and PR are often forced to adapt to changing trends. The goal for businesses is to integrate new marketing and PR trends while also delivering value and ROI to the business. While they have been around for over a decade, it wasn’t until recently that podcasts became mainstream.

Trends 60

Trends Marketing Consumer Agency 60

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time.

Media 97

Media Nonprofit Pitching Analytics 97

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. Understand triage response: All managers need to know who should answer when a conversation escalates or a question is asked by a fan. A fast food worker stomps in a lettuce bin and posts it on YouTube.

Social Media 239

Social Media Crisis Training Media 239

Konnect Agency

NOVEMBER 24, 2020

Podcasts are booming right now and they are only going to get louder! This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry.

SEO 52

SEO YouTube Instagram Reputation 52

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Almost six million people listen to a podcast each week in the UK according to Ofcom. It’s an issue I explored in a blog post this week. ??

Viral 68

Viral Journalism Analytics Case Study 68

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Wadds Inc.

JANUARY 16, 2023

We should never stop learning and growing in our habit of being resilient. A comment by Marc C. Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!: It’s a mix of autobiography, reflection, and insight by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. Content marketing is a crucial piece of content strategies. Here are five of them: 1.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. The first step in communications is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things.

Survey 116

Survey B2B Marketing Interviews 116

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” Listen To and Welcome Employees on Social. Listen To and Welcome Employees on Social. To me, that says they weren’t listening on TikTok.”

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

FEBRUARY 26, 2020

But, it can and should be happening more often. 1 – Focus on being a listener. But, the bulk of it is spent on listening–not talking. But, the bulk of it is spent on listening–not talking. Or, nuggets I can use to build a blog post or podcast “talking point.” And, that is odd.

Examples 97

Examples Communications LinkedIn Ethics 97

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Shift Communications

SEPTEMBER 12, 2018

Writer’s block is typically associated with authors or journalists, but PR professionally encounter it on a daily basis. Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. Clearing Your Mind.

Writing 83

Writing Exercises Pitching Blogging 83

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Why would you do this?

Internal 63

Internal International Data Media 63

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Think: bloggers, influencers, podcasters and so on.

Media Relations 147

Media Relations Media Print Software 147

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. Part 2 -We Talk With Creator of the PESO Model?—?Gini

Marketing 120

Marketing Analytics Measurement Data 120

Stephen Waddington

NOVEMBER 26, 2017

Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. Here’s his first blog post. Why did you start blogging?

Publicity 105

Publicity Media Writing Blogging 105

Solo PR Pro

MARCH 30, 2021

Part podcast, part TED Talk, the high-profile app can be a great resource for PR professionals. Clubhouse is in its early days, but adoption has been fast and furious and, in my experience thus far, it’s proving to be an interesting and fruitful tool for PR professionals. 3 reasons PR pros should join Clubhouse.

Pitching 72

Pitching LinkedIn Report Twitter 72

OnePitch

MAY 12, 2022

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. Should PRos only be pitching individual journalists? After earning a computer science degree at MIT, he worked as a hedge fund trader for several years.

Strategy 52

Strategy Interviews Pitching Energy 52

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. It’s using your own channels (like your blog and social media) to attract people to your business. Has marketing started to merge more now with PR?

Measurement 120

Measurement Case Study Pitching Agency 120

Landis PR

JUNE 28, 2021

Guest blog by Rhonda Bassett-Spiers, CEO, iTradeNetwork (client). Making a sale should be the beginning of a customer journey, not the end. We listened to others’ needs, stepped in and stepped up to help. Image by Karolina Grabowska from Pixabay. The focus changed from sales to support to keep businesses afloat. .

Industry 85

Industry Retail Employee Crisis 85