Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. It seems to me that the opportunity for PR pros is to really demonstrate their value across the length and breadth of an organization, not just as publicists,” she noted.

Survey 118

Survey Communications Ethics Measurement 118

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

5W PR

MAY 24, 2023

It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Apart from that, PR firms can also help you in damage control, improving your image to better connect with your target audiences. All these combined continues to make PR a powerhouse of an industry!

Industry 88

Industry Enterprise Fashion Financial 88

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. At the year’s end, we go back through all of the PR statistics for a year-end roundup piece.

Publicity 142

Publicity Survey Pitching Creativity 142

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done? There’s power in a good little story about PR success. ROI and proving value 2.

Survey 135

Survey Measurement System Education 135

Sword and the Script

MARCH 23, 2021

More than a proactive partner: an extension of your marketing and PR team. Survey of CMOs says brand building the top priority for 2021. The CMO Survey , by Christine Moorman, a senior professor at the Fuqua School of Business, found 28% said brand building is a top priority for 2021. Need an extra pair of hands? and Europe.

Brand 120

Brand Branding Marketing B2B 120

Cision

OCTOBER 4, 2017

Read on to learn how multimedia can boost the performance of your next PR campaign. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. To make an impact, content needs to shine. But for PR pros — visuals are still a nice to have.

How To 282

How To Storytelling B2C Measurement 282

5W PR

AUGUST 19, 2021

Although it may seem difficult in the beginning, PR writing has some essential elements that make it effective and that should always be included. The first step before creating any piece of PR writing is to determine the goal of that piece of content. Measurements. Goals and Objectives.

Writing 88

Writing Publicity How To Measurement 88

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Why Owned Media is Key to the Future of PR. Paid Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”.

Measurement 85

Measurement Survey Web Software 85

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 129

SEO Engineering Google Study 129

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

Burrelles Fresh Ideas

DECEMBER 5, 2023

Outdated communication tools hinder the flow of information and make it challenging for employees to stay connected. Sluggish or unreliable platforms can lead to delays in sharing crucial information, impacting decision-making processes and project timelines. Inadequate technology can impede internal comms through several avenues.

Internal 95

Internal International Communications Employee 95

Landis PR

APRIL 22, 2024

This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. For the original blog, please visit here. But what makes a good sustainability report? In this way, the sustainability report is much more than just a document.

Report 59

Report Comparison Data Corporate 59

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. So how can a PR department stand out and get C-level buy-in? Attribution is the lifeblood that keeps a PR department thriving and off the chopping block.

Tools 170

Tools eBook System Data 170

Flack's Revenge

DECEMBER 11, 2018

He’s a tech PR guy and long-time PR blogger, so he can’t be all bad Seriously, Frank has written some great stuff, and is very savvy about matters related to PR, digital and content. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask.

Social Media 149

Social Media Marketing Media Facebook 149

Bianchi Biz Blog

JULY 1, 2021

Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers. It’s no secret that ESG has become a big priority for many investors and is gaining momentum. workforce wants companies to measure and report on their environmental impact.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. Generate blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? ” Continue reading at your own peril if you’re not that far!].

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What should we be measuring? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What should we be measuring? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. Web copy/newsletters : As the face of your brand, your website must be a priority.

Case Study 100

Case Study B2B Resources Web 100

Presspage

OCTOBER 24, 2017

Nowadays, anything and everything can be researched online, so make sure you are upfront and honest when putting out a statement. Credibility is critical for organizations, and for PR professionals even more so. Choosing the right channels Blogs, vlogs, Instagram, Snapchat, and LinkedIn. How do you pick the right channels?

Crisis 102

Crisis Measurement Reputation Crisis Management 102

The Resolution Blog

DECEMBER 13, 2017

The Mail doesn’t release that kind of data and your PR tool only provides unique users. It’s also based on last month, which makes it a lot more accurate to when the coverage went live. Check out Steph Bridgeman’s blog post on analysing PR data in excel. Check out Steph Bridgeman’s blog post on analysing PR data in excel.

Measurement 120

Measurement Data Analytics Tools 120

Cision

MAY 29, 2015

It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. Another common disclaimer is that PR pros “went into PR because they didn’t want to do math.” Want to do PR measurement better?

Engineering 120

Engineering Measurement Analytics Sports 120

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” Brilliant content posted on your website, blog or newsroom will not do the job. You have to make it visible on the web and in search engines.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Merge: blend all into a strategic marketing, PR and social media Accelerated Marketing Plan. Invest: set your budget based on KPIs, business goals and priorities.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52