5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tech companies like the German neobank N26 can leverage various PR tools to shape their narrative.

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Company Product Launch Resources Employee 78

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

APRIL 8, 2024

By promoting tools for budgeting, tracking expenses, setting financial goals, and debt management, they show a sincere desire to empower consumers. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Determining how to position a product or service in the market to differentiate it from competitors. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. Analyze the data you’ve collected.

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Analysis Corporate Reputation How To 195

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms.

Brand 78

Brand Branding How To Analytics 78

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan. Park future ideas so nothing is lost.

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How To Social Media Product Launch Construction 259

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. It is a great tool for strategic planning and decision-making.

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Resources Technology Data Tools 195

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

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Blogging Marketing SEO Content Marketing 60

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Interest vs. coverage Remember: AI is a tool for you to wield. Probably not. It’s your friend.

Product Launch 78

Product Launch Print Measurement Consumer 78

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Corporational Determinism—The New Paradigm for Product Launching.

Media 52

Media Wikipedia Product Launch Journalism 52

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

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Video Marketing SEO Social Media 110

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Step 1: Choose a Relevant Theme – Choose a holiday press release theme that fits your brand, like product launches, special editions, holiday sales, CSR efforts, industry insights, or milestones.

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Examples Energy Retail Product Launch 116

Prohibition

AUGUST 23, 2023

Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. This can be done through social media analytics or tracking tools provided by influencer marketing platforms. Thankfully, there are various tools and platforms available to streamline your efforts.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

AUGUST 25, 2023

Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes. Tools and resources for retail PR and marketing The ever-evolving digital landscape offers a wide range of tools and resources to support retail PR and marketing efforts.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR in High Definition

APRIL 28, 2016

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. Public figures will be closer to their audience than ever before.

Social Media 54

Social Media Tools Marketing Enterprise 54

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. You can also try using the 42 essential AI prompts for investor relations professionals.

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Trends YouTube Video Social Media 105

Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel.

Video 62

Video Infographics Social Media Instagram 62

Engage PR

OCTOBER 28, 2020

LinkedIn content for company successes, contracts wins and new products launches. Expertise articles; used as press releases, blogs and as part of presentations. Marketing plans; identifying which tools to use to deliver projects on time and on budget. Marketing material produced for client’s new website.

Brand 60

Brand Branding Local Product Launch 60

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. So, to help you out, we’ve identified the top 5 PR trends in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR in High Definition

JUNE 28, 2023

Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership. For comms, these digital formats can be leveraged not only for mere functionality, but also to thrive in the events space.

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Travel Product Launch Energy Meeting 62

PR 20/20

NOVEMBER 29, 2022

Business intelligence tools can provide data visualization while emerging artificial intelligence solutions use natural language generation (NLG) and natural language processing (NLP) to create narratives based on data. Builder campaigns, such as blogging and social engagement, are designed to create and expand assets on an ongoing basis.

Marketing 52

Marketing Analytics eBook System 52

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. company website, blogs). Effective PR Tools 24.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool. AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

FEBRUARY 19, 2016

Sharing a prospect or client’s latest blog post, product launch or company announcement on social. A big chunk of effective social selling is using social listening tools to gather insights about your prospects. Understanding and listening to buying signals.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Solo PR Pro

MARCH 12, 2019

Fortunately, there are brainstorming tools that, while designed for use in groups, can be useful for one brain. When there are so many ideas that you can’t think straight or know where to start, mindmapping is a great tool. The trunk is the core idea—growing the business, launching a product, or whatever the goal or desired outcome.

Product Launch 52

Product Launch Tools Groups Creativity 52

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. And in B2B marketing it already does.

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.

Product Launch 40

Product Launch Marketing How To B2C 40

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Essentially, our team was supporting the client in launching its artificial intelligence-based solution for digital breast tomosynthesis. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing.

Creativity 96

Creativity Product Launch Examples Energy 96