Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. 1) Israeli vendor builds CRM tool for PR. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Most PR vendors try to serve as an email marketing tool, and they do a clunky job.

Analytics 68

Analytics Report Technology Pitching 68

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Essentially, our team was supporting the client in launching its artificial intelligence-based solution for digital breast tomosynthesis.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. Using the advanced search tool to identify the exact type of people you’re targeting and saving the highly-targeted search. You can generate more leads.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Crayon provides market and competitive intelligence tools to help businesses track, analyze and act on everything happening outside their four walls. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing.

Creativity 96

Creativity Product Launch Examples Energy 96

Sword and the Script

NOVEMBER 4, 2014

Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” Today, corporations that put the time into cultivating corporate blogs , have an effective outlet for managing with crisis communications and added an option to the crisis toolkit. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Shift Communications

FEBRUARY 9, 2015

Overall, LinkedIn’s strong Q4 performance and upcoming product launches make it an essential part of any marketer’s toolkit, especially on the B2B side. Pay careful attention to their blog for announcements about the Bizo relaunch! Vice President, Marketing Technology. Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing.

Creativity 76

Creativity Product Launch Examples Energy 76

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? To do this, you can feature your video content and channel across platforms – do you have a blog, an e-newsletter, and/or other social channels? A great tool to help do this is YouTube’s analytics platform.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? To do this, you can feature your video content and channel across platforms – do you have a blog, an e-newsletter, and/or other social channels? A great tool to help do this is YouTube’s analytics platform.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? To do this, you can feature your video content and channel across platforms – do you have a blog, an e-newsletter, and/or other social channels? A great tool to help do this is YouTube’s analytics platform.

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. PR adopts AI as a research and content tool.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: Yeah. Chris: Yes. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. You can also try using the 42 essential AI prompts for investor relations professionals.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Prohibition

AUGUST 23, 2023

Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. This can be done through social media analytics or tracking tools provided by influencer marketing platforms. Thankfully, there are various tools and platforms available to streamline your efforts.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. So, to help you out, we’ve identified the top 5 PR trends in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. What might this look like?

eBook 145

eBook Product Launch Software Internal 145