Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 93% of journalists want pitches by emails; 69% do not want phone calls; this has been fairly constant for years now.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. However, I learned a lot about reporters and pitching in that capacity. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based It was a very humbling experience. based customers were impacted.

Reddit 176

Reddit Software B2B Technology 176

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Rand Fishkin. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

Bad Pitch Blog

APRIL 2, 2014

Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. want you to visit my web site. My first boss taught me that a pitch should focus on the audience, the recipient or both.but not on you or the topic you''re pitching. and "The Bad Pitch blog pwns.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0,

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Cision

SEPTEMBER 13, 2017

Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings.

Corporate 270

Corporate Brand Branding Guidelines 270

Bad Pitch Blog

AUGUST 13, 2012

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. And since most everyone likes to publish minty fresh content, the pitches are ignored.

Pitching 71

Pitching Digg Pinterest LinkedIn 71

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. Why is ABM effective? Customer experience is changing how organisations are conducting business.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 111

Media Relations Media Survey Pitching 111

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. And many of these reporters have shared insights and tips for more productive relationships and story pitches.

Meeting 82

Meeting Automotive Media Transportation 82

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

5W PR

DECEMBER 24, 2020

Increase your Web Traffic. Whether it’s a new blog post, a revamped service page, or an “About Us” page, a brand’s next steps should be to build their credibility and influence, leading to high-quality links to a brand’s webpages. Eventually, these approaches boost web ranking and traffic. Establish Your Brand as An Authority.

Digital PR 88

Digital PR Brand Branding Engineering 88

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. What advice do you have for PR people that want to pitch you? Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo. c) What makes a great pitch?

Media Relations 149

Media Relations Media Print Software 149

5W PR

FEBRUARY 22, 2023

You can find templates for creating press releases on the web. For example, if you offer SEO services, you may want to team up with a web design firm. Videos can be distributed across social media as well as on your own business blog or website. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. We can use this as our basis.

System 62

System Google Policies Guidelines 62

Bad Pitch Blog

MARCH 14, 2009

I’ll be bringing the Bad Pitch to Pittsburgh on March 27. PRSA Pittsburgh is hosting my presentation “Pitch Smart: New Media Relations Rules for Web 2.0 tags | public relations | PR | media relations | social media | good pitch | bad pitch | bad pitch blog | SXSW'

Pitching 40

Pitching Blogging Film Web 40

Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch.

Communications 122

Communications Crisis Internal International 122

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need.

Software 85

Software Media Relations Pitching Media 85

prTini

AUGUST 29, 2014

32 Web Writing Tips for Better Blogging and Social Media Posts. 5 Resources to Help You With Your Pitch. The post 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Turns Out Facebook Isn’t a Good Place For Discovering News After All. S ign up today !

Resources 55

Resources Pitching Case Study Instagram 55

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. For Result Type, you can choose Twitter, Blog, News, and Discussion. I recommend setting up social monitoring tools like Mention or BuzzSumo at the campaign’s onset before pitching.

Digital PR 62

Digital PR How To Media Google 62

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47