Nine PR Blogs to Read
DECEMBER 16, 2014
By Gini Dietrich On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. So, while there are only nine PR blogs mentioned here, the list is actually much larger.
Three Ways to Pitch Journalists—and Get Results
FEBRUARY 7, 2017
There are three easy ways to pitch journalists and get results every time. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks. Communication Media Relations advertising columnist chicago sun-times influencer relations michael smart prsa blog prsay sara rudeAnd it's not by building a big list and sending hundreds of emails at once.
5 Tips to a Successful PR Pitch
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to email@example.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are. Best Practices Featured pitching journalists pitching tips
How to Pitch Editors Perfectly Every Time
MARCH 3, 2015
By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Below is an overview of the verticals and the best way to pitch editors perfectly. When you pitch editors : Include surprising data and brand-centric research.
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. What is The Modern Blogging Masterclass? What is The Modern Blogging Masterclass, you ask? The post Introducing The Modern Blogging Masterclass appeared first on Spin Sucks. By Gini Dietrich. Alright, boys and girls…ladies and gents. It’s for everyone.
3 blog pitching tips from Chip Chick
APRIL 7, 2016
Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. That’s why it’s always good idea to pitch or include marketing data that suggest a trend,” says Helena Stone, editor-in-chief of Chip Chick.
How to Pitch a Story Like a Pro and Get Results Every Time
JUNE 14, 2012
Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships? Whatever the reason, stop it.
Elevator Pitch or Twitter Pitch?
JULY 10, 2013
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. “Now that we have social media, how about replacing that with a Twitter pitch?”
4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging
AUGUST 5, 2015
Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Choose Blogs That Get More Traffic than Yours.
Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.
4 Steps to Pitching a Journalist
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” Step 3: Make the Pitch at the Right Time. Best Practices Featured pitching
#CreativePR: Get Out of the Media-pitching Mindset
MARCH 1, 2016
This is post 3 of our 5-part #CreativePR blog series. When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. What could be better PR pitching than that? The results?
10 Ways to Get Comments On Your Blog
SEPTEMBER 14, 2016
We live in an attention-deficit world where comments and shares on blog posts are at a premium. The post 10 Ways to Get Comments On Your Blog appeared first on Spin Sucks. Tackling Your Top Three Toughest PR Content Challenges Media Relations is Not about the Pitch—it’s about WHO You Pitch. Here are 10 ways to be sure you'll get both every time.
Making Your Blog More PR-Friendly
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. Invite popular influencers and other subject-matter experts to guest blog.
Journalists Aren’t Reading Your Pitches; What You Can Do About It
JANUARY 19, 2017
the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. Here’s how to do it: Identify a newspaper, magazine, or blog that makes a difference in your industry.
Rock The Pitch #10: PR Pros From The Journalist’s Viewpoint
Rock the Status Quo
NOVEMBER 3, 2014
Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. The very same dogged persistence that makes the video funny isn’t so amusing when you are on the opposite end of a relentlessly bad pitch that completely wastes your time. This might be why. Expertise matters.
Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links
Sword and the Script
JUNE 11, 2016
Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now.
Effective Ways to Respond to Bad PR Pitches
NOVEMBER 3, 2011
So I’m pulling together this blog post in bed. She asks: In light of recent examples of bad pitches and the potential havoc created by how a publisher/author/blogger might respond, what is the most effective way to respond to a bad PR pitch? Effective Ways to Respond to Bad PR Pitches originally appeared on Spin Sucks on November 3, 2011. In Chicago?
7 PR blogs worth reading
JANUARY 6, 2015
While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog. It became the law that if anyone turned up on this blog, they’d immediately lose their job, no questions asked (no one has…so far).
My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts
Rock the Status Quo
AUGUST 21, 2014
Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Blog posts are usually opinion-based with a casual tone; e-zines might be written in more of a traditional journalistic tone – quoting sources, using a formal tone, written in AP style.) Thoroughly understand the audience before you pitch or write.
Free eBook: How To Pitch Media
Rock the Status Quo
DECEMBER 23, 2014
To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community! Public Relations Rock The Pitch
How the New York Public Library’s Blog Mobilizes Communities
APRIL 24, 2015
However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience. Q: How did the NYPL decide to start a blog program?
Rock The Pitch #12: Seriously, Why Would I Bother?
Rock the Status Quo
JANUARY 16, 2015
Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. It isn’t relevant to the topic of the blog. Rock The Pitch Right.
How to write a sweet PR pitch
Paul Stallard's PR Blog
JULY 31, 2015
Interestingly, I have also been on the receiving end of said pitches. Due to this blog being in existence for a fair few years and being listed on Gorkana I also receive countless pitches most days which highlights the problem. That said, my colleague just showed me a pitch one of our execs used to get noticed by a journalist. Disappointing.
The Anatomy of the Perfect Pitch
MARCH 7, 2012
Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. You can , however, write a very good pitch. Seven elements of the almost-perfect pitch. Oh well.
Media Relations: A Quick Test to Pitch the Right Outlets
JULY 23, 2015
Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! Some really crappy looking websites have great content and communities, while some blogs created from beautiful Squarespace templates are totally worthless. Spend it on media relations placements and pitches that make sense. By Matt Sommer. Media Relations and Placing Stories.
Forbes writer dishes 3 terrific pitching tips
MAY 11, 2016
Some journalists consider PR emails and pitches nothing more than “ a bunch of fridge letters ,” to quote a recent tweet by Ed Zitron, author of “This is How You Pitch.”. Search for “PR pitch” on Twitter, and you’ll see why. For example, RedEye Chicago ’s Matt Lindner recently called out an email pitch for using four text colors, bold, italics, underlines and highlighting. “
Using Data from Google Tools to Boost Your PR Pitches
DECEMBER 26, 2016
If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. They can also use Google Trends to help dictate the timeline within their pitch calendars. This can be useful for PR teams when deciding what information should be included within a pitch, as well as how that information should be positioned.
6 lessons for perfect pitches
NOVEMBER 8, 2016
Though media relations is only a portion of what we do, most PR pros spend a significant portion of time pitching. We use these pitches to discuss our clients with the general public, often through media relations, and often amidst the ebb and flow of the daily news cycle. Follow these six rules to help polish your pitches: 1. Perfect your pitch. Follow the news.
Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit
AUGUST 19, 2016
“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch? Cision Canada’s Holiday Pitching Kit.
Beyond PR 101: 3 Truly Unique Pitching Tips [UML]
Sword and the Script
SEPTEMBER 17, 2016
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. A good story is a good story, no matter who pitches it — full stop.
How Not to Pitch Anyone
JUNE 14, 2011
This is the exact email exchange between a PR “pro who pitched me on a food-related product that took place beginning last week and culminating yesterday. And before I go into the exchange, I should tell you that this was the third or fourth time I’d been pitched on this particular company; I responded to one of the earlier pitches and never got a response. T _ B.
Do you consider customers when you pitch?
FEBRUARY 26, 2015
Though marketers are able to concentrate on only the customer, PR people have to think more broadly when writing a pitch. The graphic above illustrates the three audiences PR pros should consider when writing a pitch. How do you decide whom to pitch? How much do you know about the customers of the product or service you’re pitching? PR pros have a difficult job.
#HAROConnects With Chicago Tribune: Top 10 Pitching Tips
SEPTEMBER 17, 2015
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Great views of #Chicago from #HAROconnects event. Thanks, @Cision !
Contributed Content is on the Rise — Here’s How to Stand Out
MARCH 22, 2017
However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Communication Content content marketers contributed content contributed content success how to guest blog how to measure the success of a guest article how to pitch editors Influence & Co. pitch online publications The State of Digital Media reportNo matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. Influence & Co. Here are the findings.
The Secrets to Successful Pitches: Q&A With Michael Smart
MARCH 1, 2016
With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? But that hasn’t stopped lots of agency reps from being very successful at pitching. Definitely not.
Cover Your Bases and Home Runs - The Job Pitch Letter
PR Job Coach
AUGUST 19, 2011
And the cover letter plays a starring role because it can get the recruiter, HR folks and the hiring manager warmed up for the main pitch of the resume. I recently read a blog that talked about what should not be in the cover letter. In this case, it is the written version of the elevator pitch of no more than two sentences. So here goes: 1. Relevance. Elevator speech.
How PR pros and marketers can crack ‘the blogging cycle’
JULY 21, 2015
Blogger campaigns are a relatively new arena for marketing and PR professionals, and with the market so saturated (there are more than 100 million blogs on the net), it can be difficult for marketers to explain the value of investing in it. However, smart blogging campaigns achieve excellent results for established brands and startups. over celebrities. How does this happen? Simple.
Is Soft Language Killing Your Pitch?
Bad Pitch Blog
AUGUST 7, 2014
The Best Intentions.Don''t Matter Soft language can ruin your pitch regardless of how well-intended it might be. Bad Pitch Blog PR skills writing We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. Before you decide, consider the phrase he invented.
Rock The Pitch #7: The Anti-Facepalm Formula
Rock the Status Quo
AUGUST 1, 2014
PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog. I would love the opportunity to guest post on your blog, not for link building purposes but to help raise a bit of awareness of our own blog which we work really hard at.