Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles. A provocative blog post can be distilled in to a series of digital videos, or a C-level Q&A posted on LinkedIn or another social platform. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. The popular streaming platform Netflix provides its employees with paid parental leave.

Strategy 88

Strategy Content Marketing Employee Google 88

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

SEPTEMBER 7, 2021

Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams. A great example of this is visual content, such as infographics. The post Startups and Positive PR Coverage appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Pitching 88

Pitching Infographics Social Media Employee 88

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Cision

JULY 13, 2016

Look at other audiences like current customers, influencers and employees. For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. Once those two pieces are put together, relevancy will transpire much more. Push Content Out Many Doors.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets. Human factor.

Company 88

Company Strategy Publicity Real Estate 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 174

Survey Marketing B2B Study 174

Cision

OCTOBER 20, 2015

Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. From sales to product development to executives, each department and employee has something to share that will help you appeal to your audience. Successful strategies also need to combine paid, earned and owned media.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 99

Engineering Writing Mobile SEO 99

Beyond PR

JUNE 19, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Blog post explaining new changes. Requirements.

Communications 69

Communications How To Telecommunications Employee 69

Stuart Bruce

MARCH 16, 2017

Like this example I’ve created summarising this blog post: Maps – Gifs can be amazing way to show how things have changed or are going to change. The Telegraph newspaper in the UK used an animated map gif to show the change in seats after the 2015 UK general election.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Presspage

JUNE 4, 2019

For instance, Disney, discovered its audience – not the children watching their programming, but their moms – was looking for resources on parenting and a place to connect, so the company made the decision to purchase the online magazine and blog Babble , where it could control the content without making it a direct sales opportunity.

Journalism 68

Journalism Strategy Brand Branding 68

Communications Conversations

NOVEMBER 24, 2014

I’ve blogged about Microsoft Stories before , but I’m a big fan. Love the way they tell employee stories here (see Kevin White at left here). and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. Very few people cares. #6:

Case Study 166

Case Study Strategy Study Hotels 166

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Your employees. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz.

Company 72

Company Storytelling Small Business eBook 72

Communications Conversations

FEBRUARY 25, 2015

Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below). The blog post WAS the news release–at least in the online world. Why is that smart? Interesting.

Company 60

Company Case Study Infographics Study 60

Buzzstream

JUNE 15, 2020

Micro-companies consisting of one to nine employees were more likely to have an owner-operated digital PR effort, while larger businesses tended to opt for an in-house team. . But micro-companies, with one to nine employees, reported spending much less ($359 per month). How Much Money Do Entrepreneurs Allocate to Digital Marketing? .

Digital PR 62

Digital PR Survey SEO Employee 62

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. The best source of content in most companies may be right under your nose: your employees and customers,” says Jay Baer of Convince and Convert. Infographic: The State of Content Marketing; Rich Getting Richer.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Solo PR Pro

DECEMBER 5, 2017

Direct users to a website, blog post or even a download. You can also use stories for employee takeovers allowing your team to give users a peek behind the curtain. This infographic from Headway Capital provides a walkthrough of the why and how of using Instagram stories. Use stories for thought leadership soundbites.

Instagram 40

Instagram B2C Infographics Leadership 40

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Presspage

NOVEMBER 10, 2017

The PR and communications team not only worked overtime to timely inform travellers, affected families, employees, partners and a multitude of other audiences of the disruption and consequences, they also successfully combated fake news concerning their airfield being flooded. This surely bringing more value to their newsroom.

Internal 0

Internal International Industry Infographics 0

PR in High Definition

AUGUST 25, 2017

Another good tactic is to provide employees with social media influence with some training. Something simple like a photograph works, or even an infographic. For example, you could train your sales team to use LinkedIn to post content and take part in conversations in their feed and in groups.

How To 54

How To Media Infographics LinkedIn 54

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company.

Publicity 87

Publicity Case Study Infographics Energy 87

MaccaPR

OCTOBER 17, 2016

General Mills also produces a video overview and blog each year, with an audio interview this year as well. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Among them are current and future students, employees, investors, the academic community, partners and journalists. But who is your audience? At least, not anymore.

Education 84

Education Resources Internal International 84

Shift Communications

JANUARY 16, 2018

The most logical source of this, of course for many companies, is your employees, but it’s not just employees. [00:05:26] When was the last time that you created an infographic? 00:07:24] Your Blog. When was the last time you blogged on your corporate blog? Do a poll of your employees.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” And it’s not just the startups anymore. Fake press releases on major wires. “In

Software 92

Software Banking Technology Data 92

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. Video, photos, infographics and the like are necessary in a mobile and digital world. Read forums and blogs related to the visual media that you’re interested in. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Employee relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40