Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). You may even find me guest blogging on other marketing blogs around the web.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Communications Conversations

MAY 21, 2020

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging. This blog is very similar.

Newspapers 78

Newspapers Blogging Groups Print 78

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Does good writing matter ?

Blogging 99

Blogging Fashion Writing Community 99

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing eBook Course Measurement 100

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Do they read popular blogs? Are you considering on-going PR support or does your project have a definite beginning and end? Think again. Don’t believe me? Background.

Writing 100

Writing How To Measurement Advertising 100

Remote PR Jobs

SEPTEMBER 25, 2023

While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours. Make your message a positive one and ensure that comes through in your writing. Blog posts, press releases and status updates should carry your brand persona. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60

B2B Blogging Data Survey 60

Prohibition

MARCH 1, 2024

It is important to recognise that AI is not a magic wand, but a tool that can be used to make writing more efficient, and factually correct. A definitive answer Accuracy is paramount in PR. Get in touch with us today to find out how we could support you with your Public Relations.

Engineering 62

Engineering B2C Fashion Trends 62

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Definitely. I’m writing a book on influencer marketing so part of it is R&D. Have you been recommending a change in strategy regarding social media? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Action PR

JULY 26, 2019

The secret to writing key messages is to make them memorable, relevant and meaningful. Too many key messages, by definition, are no longer key. A good key message should slip effortlessly into conversation and copy writing. The post The Secret to Writing Memorable Key Messages appeared first on Action PR.

Writing 40

Writing Interviews Measurement Agency 40

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

David PR Group

JANUARY 12, 2017

or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?” I’m here to tell you that getting a traditional publishing deal to write a business book is absolutely possible, and I’m not diminishing self-publishing in the least.

Writing 40

Writing Reputation Social Media Education 40

Wadds Inc.

JANUARY 11, 2023

It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. A definition of public relations generated by artificial intelligence. The remainder of the entry read as though it was legitimate but was fiction. There are already some very good and useful applications.

Publicity 98

Publicity Wikipedia Marketing Training 98

Wadds Inc.

JANUARY 15, 2024

Pounsford, Ruck and Krais call for a clearer definition and development of leadership listening capabilities coupled with continuous listening systems and processes. Richard Bailey posted a review of both books earlier today, which spurred me to write this summary and publish a review on my blog. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Definitely a good follow for those looking for TV insights especially given the rise of CTV. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Jason heads up all TV content at Adweek, from programming to adtech. Kelsey Sutton | @kelseymsutton.

Twitter 177

Twitter Advertising Advertising Report 177

Waxing UnLyrical

JUNE 23, 2011

This is part of the Blogging for Grasshoppers series. Here are some more cool plugins for you to try out on your WordPress blog. I haven’t yet included this in a round-up of plugins, but this is an ab-fab plugin that literally makes your blog mobile-friendly in just a few steps. was to make my blog iPad-friendly.

Blogging 87

Blogging Print Mobile Writing 87

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper.

Blogging 86

Blogging Writing Facebook Twitter 86

PR in High Definition

AUGUST 29, 2017

You can use these other blogs our Firefly team have previously penned for our website as more inspiration: How to write a great PR plan. The post An easy guide to writing a comms plan appeared first on Firefly Communications. PR planning: tips and tricks. Planning PR objectives. Get in touch at hello@fireflycomms.com.

Writing 48

Writing Measurement Creativity Communications 48

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

PR 20/20

JUNE 30, 2022

But isn’t a pillar page just a really long blog post?”. A pillar page makes it easier to find blog post topics to cover and helps you write faster because of the singular focus and shared research. This step should be the easiest of them all—just pretend like you’re writing an old-fashioned blog post… just a little bit longer.

Engineering 80

Engineering SEO Instagram Writing 80

ReimaginePR

JULY 11, 2016

Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters. The answer is a definite YES, but it won’t be as time-consuming as you’re probably envisioning.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself.

Analysis 90

Analysis SEO Guidelines Google 90

Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. Written content can pose a particular challenge, as anyone who blogs can tell you. Many a marketer has suffered the frustration of sitting down to write a blog post…. The answer is simple: you write. Start by writing, every day. But how many keep a journal?

Journalism 142

Journalism Marketing Writing Creativity 142

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! We look forward to writing more inspiring and thought-provoking content in 2021 and continuing to shape the reputation of tech-driven companies. Communicating in a global crisis. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Deirdre Breakenridge

FEBRUARY 26, 2018

It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. They might be those who share your content consistently, comment on articles you produce, engage with you on the social networks, or write handwritten letters to your executive team. It’s about your team.

Brand 256

Brand Branding Social Media Employee 256

PR in High Definition

AUGUST 27, 2015

The post Writing great PR objectives appeared first on Firefly Communications. How’s the year going? What are the challenges? What is critical for next year’s plan to move towards our longer-term PR goals? One thing is for sure, if you […].

Writing 48

Writing Communications Blogging 48

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Norton's Notes

APRIL 22, 2016

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog.

Blogging 28

Blogging Retail Trends Product Launch 28

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. I try not to schedule any calls or meetings after 3 p.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Flack's Revenge

OCTOBER 27, 2021

This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies. But the definition of hard news is much more lax. Surfing the Cycle.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Communications Conversations

JANUARY 14, 2015

But, as I thought more about this over the holiday break (OK, I only thought about this for about 5 minutes over the holiday break), I had one interesting realization: I’m not sure I’d put “writing skills” among my must-have skills for today’s communicator. So, great writing skills are assumed.

Corporate 60

Corporate Writing Communications Internal 60

Sword and the Script

FEBRUARY 16, 2021

To be sure, America definitely has a problem trusting the media. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. Write with journalistic ideals. Keep your content marketing separate and distinct. Did you know?

Government 138

Government Survey Ethics Media 138