Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Do they read popular blogs? Share your advertising, promotion and social media campaigns. If you need help with a PR project (including writing a brief), get in touch.

Writing 100

Writing How To Measurement Advertising 100

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Does good writing matter ?

Blogging 99

Blogging Fashion Writing Community 99

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Is this a sign of the future of PR (and journalism)? Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. To be sure, America definitely has a problem trusting the media. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 139

Government Survey Ethics Media 139

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself.

Analysis 90

Analysis SEO Guidelines Google 90

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. By using SCALE, successful content (by all definitions) can be compiled and analyzed.

Data 92

Data SEO Guidelines Advertising 92

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

JULY 11, 2016

Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters. The answer is a definite YES, but it won’t be as time-consuming as you’re probably envisioning.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., company website, blogs). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

Study 140

Study Media Relations Media Measurement 140

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. It definitely resonates with today’s online users. SCHEDULE A DEMO. Priscilla Osorio.

Strategy 75

Strategy Media Analytics Radio 75

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., Do they cover a specific topic, or do they, cover in-depth that topic where they’re trying to write about everything?

Google 71

Google SEO Tools Pitching 71

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. He’s an icon, which by definition requires both success and admiration. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. Create the definitive resource, the ultimate guide, even the beginner’s guide. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. During my time in higher education, I’ve conducted research on shock advertising , which shares some ‘unhealthy’ overlap with guerrilla marketing.

Consumer 80

Consumer Marketing Television Viral 80

Solo PR Pro

MAY 8, 2018

Direct advertising. Writing and editing. Today, we have an even broader definition of “Solo PR Pro.” We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

Waxing UnLyrical

SEPTEMBER 13, 2013

Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. Your first contact doesn’t have to be a pitch.

Strategy 105

Strategy Pitching Twitter Community 105

Shift Communications

DECEMBER 11, 2015

It feels like the definition of integrated is moving to a business term vs. marketing one. Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. PR and Marketing finds itself living “in interesting times.”

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog). Lloyd of Chicago wrote the definitive book of jury selection in Illinois.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. In the early days, it was just blog posts and whitepapers. It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. After all, we won an award for it a month or so ago.

Measurement 49

Measurement Analytics Google Agency 49

Communications Conversations

FEBRUARY 2, 2016

Which blogs? Mark Schaefer’s blog is one of the better independent blogs covering the social/digital world–but only when Mark posts. Explanation: So yeah, The Content Strategist is a very self-serving blog. Sign up for the e-newsletter: V3b blog. On the other hand, SME was a blog I once read regularly.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. In this article, we’ll walk through a working definition of AI for content marketers. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

Waxing UnLyrical

APRIL 6, 2011

by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity&# in advertising terms, is bunkum. Definitely piffle.

Measurement 78

Measurement Writing Advertising Advertising 78

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. There are aspects of marketing you will be able to measure definitively and optimize. Marketing automation can take it even further.

Marketing 60

Marketing Measurement B2B Content Marketing 60

ReimaginePR

MAY 30, 2016

Bonus: For a list of additional resources for writing better dialogue, check out this free download. We’re not writing the next nominee for “Best Screenplay” here. This will definitely cost you more time in the long run, especially if you have to re-record parts that cannot be edited. Click Here. Tip #1: Be Prepared.

Video 120

Video Brand Branding Writing 120

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. The PR pro’s ability to write compelling content, understand the buyer journey and remain close to the customer cements PR at the table for account-based marketing.”. * * *. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever. The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? For example, if someone reads a product review about your product in a third-party blog, closes the article and then visits your company website the next day, how would you know? How does Onclusive make this connection?

Case Study 118

Case Study Software Data Web 118

PR in High Definition

AUGUST 30, 2016

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. Device Graphs : Technically a tool for advertising professionals, device graphs track users throughout the day / month and highlight when adverts are seen on which devices. Know thy Customer.

Mobile 48

Mobile Advertising Advertising Pitching 48

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts.

Measurement 53

Measurement Blogging Tourism Twitter 53