Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Customer support can be a game-changer. Any technology requires a certain level of support.

Technology 195

Technology Comparison How To Software 195

5W PR

MAY 10, 2023

Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. The post Can Baby Brands Build Loyal Customers?

Brand 88

Brand Branding Customer Service Guidelines 88

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This allows brands to then offer tailored product recommendations to customers.

Analysis 88

Analysis Customer Service Data Trends 88

5W PR

MARCH 7, 2024

At iGaming NEXT 2024, industry leaders convened to discuss the latest developments and chart the course for the future. Among the key insights gleaned from 5WPR team members who attended the event are reflections on the rising costs of customer acquisition for operators and the strategies they’re employing to navigate this challenge.

Trends 78

Trends Technology Customer Service Analytics 78

5W PR

MARCH 22, 2023

By tapping into technology and innovation, small healthcare brands can show their commitment to staying ahead of the industry and providing high quality care. Prices Small healthcare brands can attract customers who are focusing on finding the best deal with competitive pricing and discounts.

Healthcare 88

Healthcare Brand Branding Customer Service 88

Onclusive

JANUARY 28, 2021

Is there a forward-looking product roadmap that is well positioned to respond to customer needs and anticipated industry shifts? Onclusive’s broad customer base has that assurance and we continuously collaborate with them to understand their media monitoring needs and how we can best support them. Customer Support.

Media 195

Media Customer Service Enterprise Technology 195

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

A CTO or COO will have knowledge or insights that are distinct from those of a customer service office, but social content should be linked by a common strategy and organizational values. A novice CEO should mix personal observations and opinions with sharper reflections about business or industry trends. Think advocacy.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

5W PR

APRIL 25, 2023

AI is now essential for businesses in all industries. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. Customer data analysis helps AI identify potential customers for a product or service.

B2B 97

B2B Customer Service Data Analytics 97

5W PR

APRIL 9, 2024

This team should include representatives from various departments such as PR, legal, engineering, and customer service. Regularly revisit and revise it to reflect changes in the business, industry trends, or upcoming threats. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

FEBRUARY 22, 2024

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Foster loyalty and encourage repeat purchases through exceptional customer service.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers.

Blogging 111

Blogging SEO Web Google 111

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up? If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

FEBRUARY 8, 2021

If the pandemic was a blessing to anyone, the digital industry can certainly give thanks for that. Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry. Bad customer service headed the list of complaints followed by poor self-service.

Customer Service 88

Customer Service Policies Analysis Training 88

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. I know what you are going to say: The PR industry is moving slowly. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance. Should I continue? Don’t forget to include digital networking as well.

Customer Service 150

Customer Service Meeting Community Conference 150

Bianchi Biz Blog

FEBRUARY 2, 2023

Another potential use of ChatGPT in the automotive industry is in the creation of social media content. Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.

Automotive 81

Automotive Training Customer Service Data 81

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. Industry competitions usually require entry reports of anywhere from 500 to 1500 words.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136

B2B Brand Branding Trade Shows 136

5W PR

JULY 11, 2023

Beauty salon franchises offer a unique and compelling business opportunity for aspiring entrepreneurs in the beauty and wellness industry. Continuous Support and Training Franchisees in the beauty salon industry often benefit from ongoing training and support from the franchisor.

Communications 60

Communications Training Advertising Advertising 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Onclusive

APRIL 5, 2018

“A big factor for why my team switched over from our previous media monitoring tool Meltwater, was AirPR’s excellent customer service, swift action in incorporating customers’ feedback into their roadmap and having the ability to track attribution for articles.”- Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customer service and Chatbots (15%). Content research & creation (15%). Buyer journey optimization (9%). CRM enhancement (11%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Write down all of the questions your customer service department is asked. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Landis PR

JANUARY 23, 2023

As a relationship builder and fastidious customer service guru, I want to know all the ways in which I can be more gracious and foster relationships with others. This place instilled in their employees to express “my pleasure,” which made me feel warm and fuzzy inside as if they genuinely enjoyed my presence.

Customer Service 98

Customer Service Writing Employee Communications 98

Waxing UnLyrical

JUNE 12, 2013

All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Why Public Relations Should Remember Customer Expectations.

Customer Service 103

Customer Service Publicity Film Measurement 103

Bad Pitch Blog

DECEMBER 28, 2011

But is this a public relations mistake or is this a customer service mistake? At the same time, I also refuse to let our industry accept this failure as one of our own. Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller."

Customer Service 69

Customer Service Marketing Wikipedia Pitching 69

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Here’s a breakdown of what topic pillars entail: Broad Topics: Topic pillars are usually broad themes that are highly relevant to your brand, industry, and audience.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. While every organization has challenges unique to its industry, there are some guidelines everyone can follow to create SEO-driven content. Use this information to brainstorm for a blog or other content topics.

SEO 52

SEO How To Engineering Mobile 52