Sword and the Script

AUGUST 4, 2020

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Landis PR

DECEMBER 13, 2021

There are approximately 1,375,906 ways to measure how leads translate to sales, but only a few data points to concern yourself with when tying PR tactics to leads. . The sales team directly inputted the leads generated from that event into the sales database and flagged them with a code for the webinar. How did you hear about us?”.

Customer Service 52

Customer Service Data Software B2B 52

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” What courses does/did your school’s PR major offer? How awesome is that?

Education 150

Education Training Course Social Media 150

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. First step: measure everything.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Oh, one other thing: my blog = my sandbox. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

wiredPRworks

FEBRUARY 11, 2016

Bringing your brand alive at virtual and live events. Why customer experience is more important than customer services. How blogging fits into a content marketing strategy. Ways to use WordPress to promote events. Event Marketing: 5 Ways social media keeps your events alive long after they're over.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. 10) Picks from the PR tech vendor blogs. What sort of data?

Internal 64

Internal International Data Media 64

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. An event that gives your company a black eye but doesn’t threaten its survival. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. It is an evolutionary rather than a revolutionary discipline. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Wanna Subscribe?

Social Media 61

Social Media Media Crisis Energy 61

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

David PR Group

FEBRUARY 18, 2016

Late last year, I met author and customer experience sage Brian Solis. My blog post about my conversation with him, Is Customer Experience the Next Killer App? was one of the most widely shared, liked and tweeted blogs that I have ever written. There is a disruption event on the horizon for every industry, every company.

Employee 40

Employee Measurement Meeting Customer Service 40

Waxing UnLyrical

NOVEMBER 22, 2010

better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. our last book tour update, we talked PR 2.0 Wanna Subscribe?

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

AUGUST 25, 2010

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Tools 100

Tools Google Twitter Facebook 100

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. That’s why events like Content Marketing Institute’s annual Content Marketing World are important. How to Use Customer Service and Community to Create Killer Content. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Video summaries of current blog posts are another way to ramp up video content. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

Practical Law Construction

SEPTEMBER 7, 2022

With this in mind, this blog takes a look at what the construction industry may be able to learn from the approach of contracts for the procurement of technology (commonly termed “tech contracts”). Continued failure gives rise to remedies on the part of the customer. What can go wrong?

Construction 52

Construction Software System Technology 52

Journalistics

MARCH 24, 2015

Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. What outcomes will you measure? – what do you want to measure? What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

Wireless 74

Wireless Twitter Writing Measurement 74

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. and which tactics will deliver real value (Events? Blog postings?). Ah, advertising metrics. What about PR?

Training 46

Training Groups Customer Service Television 46

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

FEBRUARY 12, 2019

Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164