Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. 20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events. The post The Top 10 Most Popular Blog Posts on Sword and the Script for 2021 appeared first on Sword and the Script. See you next year!

Blogging 135

Blogging Software Google Content Marketing 135

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

PR News

NOVEMBER 14, 2019

November is Measurement Month. Johna Burke, the intelligent and ebullient global managing director of AMEC, wished me a Happy Measurement Month the other day, so I know I’m not mistaken. Despite the oxygen being taken up by the media’s constant bombarding of the events from Capitol Hill and Pennsylvania Ave., I swear it is.

Measurement 107

Measurement Blogging 107

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Inbound PR

MARCH 22, 2024

The definition of public relations has expanded and now includes activities such as managing social networks, developing blogs, implementing email marketing campaigns, participating in events, and more. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

Study 105

Study Measurement Data Blogging 105

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. event had 1,433 total social messages from 699 unique authors. PR Measurement Conference attendees didn’t think so. Missed the conference but want to learn about PR measurement? When did discussion peak?

Conference 120

Conference Measurement Twitter Reputation 120

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Google Analytics has a handy dandy feature that allows you to insert annotations, or notes, for specific events. Use Annotations. Consider the Bigger Picture.

Analytics 120

Analytics Google Measurement SEO 120

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Your PR campaign should be designed to achieve a clear, measurable objective, which will help determine the strategy to get there. They must be carefully planned. Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. What are the best tools for measuring success on social media? What analytics do you measure? To learn more about PRLab, our clients, or past PRoBono events, please visit us online.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. May – using owned media to earn media attention Using blogs, podcasts and other owned content to earn media attention. WaddsCon is a high energy, fast paced and fun learning and development event.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Now entering its 21st year, the PRWeek Awards are one of PR’s most prestigious events. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. In our next article, we’ll dive into applying this methodology to PR measurement. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Performance evaluation and measurement expertise. ? In our next article, we’ll dive into applying this methodology to PR measurement. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Attend industry events, engage in online forums, and sponsor applicable events. Industry participation Get actively involved with the B2B tech community.

B2B 78

B2B Strategy Communications Case Study 78

Communications Conversations

DECEMBER 16, 2014

A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. How did you measure success for an event like this?

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Start with tentpole events and initiatives. Measure performance daily. Include client quotes or thoughts.

How To 259

How To Social Media Product Launch Construction 259

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Organizing events to enhance brand visibility and strengthen relationships. Utilizing data to measure the effectiveness of marketing efforts. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm. Integrate with Broader Marketing Strategies: Don’t let your stunt stand alone.

How To 78

How To Ethics Measurement Creativity 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. The IABC World Conference is a long-standing, global professional development event that typically draws 1,000 to 1,200 attendees from around the world. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Impressions. Website Traffic. and engagement.

Measurement 68

Measurement Analysis Analytics Reputation 68

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

5W PR

JANUARY 22, 2024

Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. This will help you track progress and adjust your strategy accordingly.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

Onclusive

DECEMBER 16, 2020

At the same time, it is clear that this year has made a long-term mark on trends such as remote working, virtual events and other types of virtual collaboration, which are expected to continue and evolve. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report. Blog: Code of PR Ethics?

Survey 130

Survey Communications Measurement Internal 130

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Don’t forget that engagement can also be measured. Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Host Live Events.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

FEBRUARY 28, 2024

This event can be a great launchpad for many companies. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event. The post What is SXSW and How to Prepare Your Brand to Attend appeared first on Public Relations Blog | 5W PR Agency | PR Firm. What is SXSW?

Brand 78

Brand Branding How To Film 78

5W PR

SEPTEMBER 20, 2023

Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies. PR professionals can promote these events, curate immersive experiences, and capture the essence of the celebrations through compelling content.

Travel 78

Travel Strategy How To Local 78

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97