Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.].

Company 151

Company Tools Technology Software 151

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Tell customer stories. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Integrated social strategies also require integrated social tools. This covers everything from which platforms to be on to what tools to use.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Don’t risk a failed implementation because your team isn’t fully utilizing the tool.

Marketing 52

Marketing Technology Internal International 52

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Use Social Listening Tools.

Social Media 62

Social Media Trends Media How To 62

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand.

Interviews 100

Interviews Publicity Technology Social Media 100

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. Vuelio named this blog the best PR and communications blog in 2019. Digital: investment in content and paid social, but cuts in SEO and social listening 8.

Government 103

Government Education Print Ethics 103

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC.

Twitter 60

Twitter Customer Service Interviews Employee 60

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Engage with your fans and focus on customer service to generate positive reviews. This platform is primarily utilized for recruiting potential employees and generating business leads. Photo courtesy of Pixels.

Social Media 52

Social Media Consumer Brand Branding 52

Buzzstream

AUGUST 12, 2020

Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . To double confirm, check the blog itself to see if the person you found has any presence there. . Did you browse their blog/outlet? Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Last year, I profiled Mr. Salzwedel as one of the few CEOs that I believe is really using Twitter effectively as an engagement tool. And he doesn’t use every suggestion.

Social Media 60

Social Media Media Twitter Insurance 60

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Blog visitors might leave a nasty comment. Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. 5) Picks from the vendor blogs and PR trades.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

JUNE 3, 2011

Then there are communities where the conversations tend to be more along the lines of how community managers can use Klout as a tool to build community. I suppose you can tell from that last link to my blog post which camp I’m in. How do I know this? Because I live it. Here’s the thing. That’s not a community manager.

Community 78

Community Social Media Facebook Twitter 78

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees.

Training 40

Training Employee Customer Service Crisis 40

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool. AI-written content adds more noise. “PR

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. 4) A relatively untouched social platform.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Buzzstream

JANUARY 5, 2024

Nevertheless, with new tools seemingly being released daily, finding someone’s email address has never been easier. Use an Email Lookup Tool Email lookup tools exist to help simplify finding email addresses —mainly professional contact information. There are some tools that claim to use AI to help find addresses, however.

How To 83

How To LinkedIn Tools Google 83

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. Take a fresh look at your blog. Blogging is the #1 content marketing platform you should focus on doing well before you concern yourself about other content opportunities.

Agency 100

Agency Survey Customer Service Engineering 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation.

Video 149

Video Case Study Agriculture B2B 149

Practical Law Construction

SEPTEMBER 7, 2022

With this in mind, this blog takes a look at what the construction industry may be able to learn from the approach of contracts for the procurement of technology (commonly termed “tech contracts”). The risk of a data breach could have profound consequences for your employees. What can go wrong?

Construction 52

Construction Software System Technology 52

Mindful Marketing

SEPTEMBER 21, 2019

.’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” Subscribe to Mindful Matters blog. ” “If I put them on hold did that make them unhappy?

Company 51

Company Customer Service Analytics Ethics 51

The Stalwart Blog

APRIL 26, 2020

Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. I do video blogs all the time, and I know you do this.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Stories of your customers. Your employees. Even your customer service team needs to know the stories that you want to share with your customers. And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. It builds credibility and influence, plus it’s fantastic for generating leads.

Publicity 100

Publicity Trade Shows Google Twitter 100

Mindful Marketing

JANUARY 29, 2023

A Harris Poll recently found that 67% of American adults distrust AI tools. In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data.

Ethics 98

Ethics Guidelines Fashion Transportation 98

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. Best of all, videos about your company and its products are shareable by your customers, so your YouTube channel – properly treated and optimized – automatically equips your customers, dealers, employees and fans to become evangelists in pushing out your video content via social media.

YouTube 54

YouTube Video Web SEO 54

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

FEBRUARY 12, 2019

Native planning tools enable us to identify audiences and target messages. Instead technology is used to enable practitioners to work smarter and offer new services. Planning tools are required to identify influencers in a given market, and you need to be able to convey your message and story using different forms of media and content.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge. The Twist Image blog is here for all of your digital marketing adventures. Social media marketing podcast covering digital tools, apps, and software.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

What I won’t be talking too much about are the tools we can use. Nothing has changed, except perhaps our jobs should in theory be easier as now we have the tools that make it easier to listen and maintain two-way relationships. The motion was “You don’t need compliance rules when your employees have social media.” The truth is.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148