Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. According to Forrester, the potential of social listening lies in its ability to provide insights for use across diverse business units including customer service, market research, product development, and reputation management.

Web 68

Web Social Media Tools Enterprise 68

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate Communications As companies grow, corporate communications become more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Forbes contributor compares PR tech tools.

Company 150

Company Tools Technology Software 150

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. TVEyes was the first to offer podcast monitoring.

Instagram 138

Instagram Technology Resources Employee 138

Cision

DECEMBER 2, 2015

By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Many brands are hesitant to let employees speak up on social media, but restricting these organic brand advocates closes the door to many opportunities.

Brand 120

Brand Branding Employee Social Media 120

Cision

JULY 27, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well.

Brand 231

Brand Branding Employee Data 231

Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Integrated social strategies also require integrated social tools. This covers everything from which platforms to be on to what tools to use.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Use Social Listening Tools.

Social Media 62

Social Media Trends Media How To 62

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Tell customer stories. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JUNE 1, 2016

Social media is such an important tool for connecting with potential customers, and consumers are using it as a soapbox, for better or worse. It takes very little effort typically, as you can set up monitoring tools so that, with a glance, you can see all mentions of your company. But don’t just listen and react.

Social Media 120

Social Media Media Customer Service Tools 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. If your brand has the right social listening tools , you can easily set up a news feed based on your competitors’ keywords. Get the free “LiSTEN” e-book today!

Social Media 120

Social Media Real Estate Media How To 120

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Don’t risk a failed implementation because your team isn’t fully utilizing the tool.

Marketing 52

Marketing Technology Internal International 52

Cision

AUGUST 30, 2016

This level of in-depth scenario planning is perhaps the best tool in our arsenal to help us anticipate nearly every possible event. Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Keep your eyes peeled. Is there a materials shortage in your supply chain?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Communications Conversations

SEPTEMBER 3, 2019

I could see brands developing groups for loyal super-fans as a way to facilitate customer service and innovation. But, one approach I don’t hear too many people talking about yet is enabling key employees and influencers to participate in target groups on your brand’s behalf.

Groups 68

Groups Brand Branding Facebook 68

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 86

Social Media Media Mobile SEO 86

Burrelles Fresh Ideas

JUNE 6, 2023

These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Personalization: AI enables marketers to deliver highly personalized content and experiences to individual customers. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand.

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Communications Conversations

APRIL 27, 2017

Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC. Now, you might say, my executives don’t have time to handle customer complaints. What better way to connect with employees (or students, in this case)?

Twitter 60

Twitter Customer Service Interviews Employee 60

Waxing UnLyrical

MAY 2, 2013

There are many tools that can help you find the right keywords. Each of these tools has their own strengths and should be included in your workflow at different times for maximum benefit (click on the screen shots to see larger versions). Google’s Keyword Tool. Customer Care Team. Google Trends.

Blogging 111

Blogging SEO Web Google 111

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Last year, I profiled Mr. Salzwedel as one of the few CEOs that I believe is really using Twitter effectively as an engagement tool. And he doesn’t use every suggestion.

Social Media 60

Social Media Media Twitter Insurance 60

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. This platform is primarily utilized for recruiting potential employees and generating business leads. Strategically scheduling your posts and implementing proper social listening practices have the potential to turn customers into advocates.

Social Media 52

Social Media Consumer Brand Branding 52