Sword and the Script

MARCH 28, 2017

A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Reports and surveys : Data is your friend, and an invaluable resource for content creation. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

JUNE 9, 2017

It was a quick and dirty survey with a modest response rate. Planning, creativity and measurement lies at the heart of campaigns. Creativity – in the shift to new forms of media it’s easy to forget the importance of creativity as a means of public relations engagement. Writing is a core public relations skill.

Publicity 111

Publicity Survey Measurement Community 111

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . We want to see who blogs or has contributed pieces to on-campus pubs.

Skype 147

Skype Agency Meeting Software 147

Critical Mention

OCTOBER 14, 2018

The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches. Follow Edelman for detailed surveys from thousands of respondents, company culture and the latest in international industry news. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Agency 72

Agency Twitter Conference Financial 72

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

5W PR

DECEMBER 19, 2018

I’ve always had a passion for writing, executing events and being creative. It was multi-faceted and included an experiential, national survey, and celeb component which resulted in a variety of impressive placements. Her advice for young talent making their way into PR? News…” Read the full interview below!

Newspapers 68

Newspapers Survey Interviews Agency 68

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 40

Blogging Strategy How To Writing 40

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Be smart about it.

Study 139

Study Media Relations Media Measurement 139

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve?

Pitching 54

Pitching Media Film Enterprise 54

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 110

Writing Case Study Study Brand 110

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. It didn’t have to be a big endeavor for the customer.

B2B 77

B2B Media eBook Interviews 77

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve?

Pitching 48

Pitching Media Film Enterprise 48

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Which were the last design updates we asked the creative team?

Software 152

Software How To SEO System 152

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Get tips that will help you drive more revenue in the new year with Cision and PR Newswire’s free guide Finding Your Blog’s Voice and Keeping the Conversation Fresh.

Trends 120

Trends Leadership Small Business Analytics 120

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Actually, they don’t spend a lot of time writing up studies at all.

Digital PR 160

Digital PR Film Instagram Writing 160

The Resolution Blog

JUNE 25, 2015

It's perfect for working out topics and timings for content and blog posts and news stories. Google Surveys. Google Surveys is accurate, is a lot more affordable and best of all it's fast and that's what we need today. Want some inspiration on a creative way of using Google Adwords? Google Alerts.

Google 120

Google Analytics SEO Comparison 120

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

Doctor Spin

MAY 21, 2021

On behalf of the Beech-Nut food company , “The Father of Spin”, Edward Bernays hired a well-known New York physician to survey other physicians to see what was most healthy—a light or a heavy breakfast. See also How to write a PR pitch. Make a list of survey questions.

How To 52

How To Hotels Survey Employee 52

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017. B2B PR Sense Blog: How to write press release headlines that people actually read.

Twitter 60

Twitter How To B2B Analytics 60

Prohibition

MARCH 16, 2021

Which of these do you think is a more compelling piece of content; A blog post and video highlighting to customers how to effectively wrap awkwardly-shaped presents, from footballs to Wendy houses. Writing in a generic tone of voice risks making you yet another bland voice in a sea of content. I’ll give you an example.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Buzzstream

DECEMBER 15, 2021

These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Are they reputable or questionable blogs or studies? However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. Adding value.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. Or it can come from internal data.

Survey 91

Survey How To Reddit Pitching 91

The Hoffman Agency

JULY 8, 2019

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

Sword and the Script

AUGUST 29, 2017

While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. Similarly, brands should avoid writing more words simply to create long form content. How long should a blog post be ?

Leadership 65

Leadership B2B Study Marketing 65

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. It’s that time of year again. If not, you should.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Aside from the core responsibilities of writing and editing, content marketing has its own ecosystem of terms and disciplines. Content marketing is its own language.

Content Marketing 111

Content Marketing Marketing SEO Video 111