The Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Set measurable goals and start tracking right away. Course-correct if you are not making headway and reaching your milestones.

Trends 182

Trends Marketing Wikipedia Reddit 182

Remote PR Jobs

SEPTEMBER 25, 2023

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “Call the PR firm.”

Mobile 100

Mobile SEO Reputation Web 100

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? Of course, there’s a highlight reel on social media. Are you using social media to get closer with people to build your own personal brand? After a devastating family tragedy last September, I embarked on a research journey.

Infographics 266

Infographics Communications Leadership Social Media 266

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. But after that, it gets more nuanced. “The Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. The post Interview with PRSA’s National Chairman, Anthony W. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Deirdre Breakenridge

MAY 24, 2016

Of course, nailing down what success looks like is a critical first step. Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. Ask yourself, “What’s my passion and what am I trying to achieve?” Goals and objectives should be specific. Tip #5: Listen to feedback and grow.

Energy 190

Energy Mobile Community Measurement 190

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I think it can, but of course, it depends on the industry. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there. So I asked myself, how do we measure PR?

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. In this case, I chose, “How to write blog posts that get read and shared.”. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Why should people read your blog? What makes it different?

Interviews 35

Interviews Writing Blogging Social Media 35

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. The answer is, of course, “it depends”.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. If you have a CEO who can slam dunk every interview, good for you. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult.

Strategy 78

Strategy Media Storytelling Pinterest 78

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid? Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. Of course, there’s a need to understand planning – but within a BANI world context.

Education 52

Education Reputation Leadership Technology 52

Presspage

JANUARY 23, 2024

A comparative infographic can highlight how the company's performance measures up against industry benchmarks or competitors, for instance. Case studies, interviews, and virtual tours provide a personal touch, offering investors a deeper insight into the company's culture and operations.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. she said recently in an interview conducted by email. 1) What has changed the most about PR over the course of your career?

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews.

Pitching 85

Pitching Survey System Technology 85

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Norton's Notes

APRIL 15, 2016

However, a couple of days ago I was contacted by Vuelio and told this blog has been listed as the 7th best PR blog in the UK. I try to focus on things I find interesting, and aim for that rather than quantity these days, as I feel too many blogs say the same things with no real insight.

Blogging 28

Blogging Training Consumer Interviews 28

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. Interviews. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 63

Pitching Consumer How To Meeting 63

Barokas

JANUARY 9, 2019

If you have a CEO who can slam dunk every interview, good for you. How do you measure success? Marketing and PR’s impact is notoriously difficult to measure. Your plan should clearly state how you measure success and what data is needed as part of that measurement process. Keep her in the limelight. Ashley Allman.

Strategy 60

Strategy Media Pinterest Storytelling 60

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Will you blog more frequently? Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Write an ebook? Host a webinar series for customers?

Survey 90

Survey Marketing Content Marketing Measurement 90

Prohibition

JUNE 8, 2023

This blog post will provide valuable tips and techniques to help you capture and create high-quality videos on your phone, which can then be optimised across social media channels to elevate your brand’s content to a professional level. This will ensure that your content is well-structured and doesn’t veer of course.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. 1) What has changed the most about marketing over the course of your career? Second, almost everything is now measurable. Relationships with customers, of course.

Marketing 62

Marketing B2B Print Technology 62

Mindful Marketing

NOVEMBER 21, 2021

Those of us who have served on search committees, conducted job interviews, and participated in training, know the significant time, effort, and expense it takes to make successful hires. Of course, there’s no one way. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Employee 90

Employee Training Leadership Video 90

Solo PR Pro

APRIL 5, 2022

Set your goals and objectives and determine how you'll measure your success. Since I've pivoted my business to content and editing, I had a conversation with a prospective client in the finance space looking for an editor for his company's blog posts. If you did it once when you got started you can do it again. Conduct your research.

How To 104

How To Fashion Banking Industry 104