5W PR

APRIL 26, 2024

The CMO of the NBA highlighted how the “tunnel walk” has become the new runway for fashion, underlining the integration of different industries into the sports brand. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Hockey Canada is our national governing body for all amateur leagues of the sport. Today’s consumers expect companies to take a stand. 3) Sports is an Inherently Risky Bet . Lloyd is the President and Narrative Lead of Curious Public.

Brand 148

Brand Branding Sports Crisis 148

5W PR

JULY 5, 2023

Messaging The language and key messaging employed in marketing men’s health products are carefully crafted to resonate with male consumers. This includes platforms such as sports websites, fitness magazines, and male-centric social media communities. They can even use targeted advertising during sports events.

Marketing 78

Marketing Sports Advertising Advertising 78

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Authenticity concerns Consumers are becoming increasingly savvy.

Brand 78

Brand Branding Product Launch Sports 78

Mindful Marketing

DECEMBER 20, 2023

As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. Unfortunately, Sports Illustrated isn’t the only organization faking it. ” ​ Subscribe to Mindful Matters blog. It probably helped him, however, to hear me validate his concern.

Ethics 94

Ethics Marketing Sports Education 94

5W PR

DECEMBER 20, 2021

Whenever an athlete ends up on the cover of magazines such as Sports Illustrated, those magazines show others that that athlete has reached a high point in their career and have become very popular. The post Influential eSports Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Sports Consumer 88

Ronn Torossian

FEBRUARY 2, 2016

It’s the biggest sports show of the year. Plenty of consumers turn on the game just to watch the commercials. They are reviewed and discussed on blogs—almost as much as the actual football game, more so if the game turns out to be a … READ MORE ». With 100+ million viewers in the U.S.

Communications 150

Communications Sports Advertising Advertising 150

Prohibition

APRIL 18, 2023

In this blog, we will delve into five examples of food and drink brands that are killing it with online video content – discussing what they do and why it is such an effective part of their online marketing strategy. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62

5W PR

DECEMBER 7, 2018

Thanks to Crockett and Tubbs, the world wanted to wear t-shirts under pastel sport coats or skinny ties with double-breasted suits and relaxed trousers. The post How Product Placement Can Drive Consumer Trends appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Trends 60

Trends Consumer Film Fashion 60

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 63

Pitching Consumer How To Meeting 63

NewsWhip

MARCH 8, 2022

We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy commercial. View this post on Instagram A post shared by Tesla (@teslamotors).

Social Media 148

Social Media Publicity Instagram Media 148

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Want more blogs like this? Read below for the entire interview with Jen: .

Media 96

Media Sports Agriculture Pitching 96

Mindful Marketing

SEPTEMBER 25, 2022

While many football players and fans revere him, even those who pay little attention to sports know his name. Sports analysts love to debate who’s the GOAT—greatest of all time. No one has come close to his seven Super Bowl wins in what might be the most challenging position in all of sports, NFL quarterback.

Apparel 76

Apparel Comparison Sports Training 76

Mindful Marketing

MARCH 12, 2023

Most recently, inflation has caused many consumers to monitor more carefully their discretionary spending. In many other industries, such variable pricing is a staple of their revenue streams: Live theatre, concerts, and sporting events have long charged more for better seats. ” ​ Subscribe to Mindful Matters blog.

Consumer 88

Consumer Retail Sports Creativity 88

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. Approach: We listen.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention.

Conference 59

Conference Consumer Social Media Google 59

Mindful Marketing

JULY 1, 2022

Alexa’s voice is apparently one that appeals to a very large number of consumers: A 2021 Statista study showed that Alexa was the most widely used assistant across four of six age demographics. Frank Caliendo may sound like Charles Barkley, but he obviously isn’t the NBA legend and popular sports broadcaster.

Sports 77

Sports Study Technology Consumer 77

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Let your content design consume the page and overpower the message your brand is trying to convey. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Infographics 103

Infographics Radio Instagram Sports 103

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? Besides Body Armor, Rachel also has enjoyed sponsorship experiences with TreadBands, Barstool Sports, and LiquidIV, which have provided her with a variety of branded gear.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. The sports stars convey gratefulness to Jake for landing them 'exclusive' insurance deals. Of course, charging people different prices would be unfair.

Insurance 86

Insurance Insurance Retail Sports 86

Mindful Marketing

JULY 3, 2023

watching movies), others enjoy the physical exertion and competition that comes from playing a sport (e.g., Still, these costs pale in comparison to an ultra-extreme sport like high-altitude mountain climbing, for which participants pay “ around $100,000 or even more for the privilege to get to the world’s highest peaks.”

Tourism 90

Tourism Energy Sports Travel 90

Shift Communications

AUGUST 10, 2017

In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. Targeted consumer and athletic publications such as Sports Illustrated, Inc., Every company wants more leads, right? Influencing a target audience to meet a goal or take action is the heart of public relations.

Leadership 92

Leadership Sports Healthcare Pitching 92

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. and unique experiences.

Technology 78

Technology Interviews Reputation Crisis 78

5W PR

FEBRUARY 22, 2023

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Charity Events -You can sponsor local charity events such as concerts or sporting events. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Here it goes!

Marketing 68

Marketing Sports Blogging Writing 68

Mindful Marketing

DECEMBER 4, 2022

.” While both of these experts are open to the possibility of celebrities endorsing financial products, the preceding qualified responses foreshadow their more fully articulated beliefs, which detail significant criteria to meet in order for such sponsorships to be good for consumers. Regardless of the product/provider.”

Financial 80

Financial Banking Consumer Ethics 80

Shift Communications

NOVEMBER 19, 2014

This blog post will disappear in 10 … 9 … 8 …. At this time, Snapchat was solely consumer-user friendly. If you’re an active reader of this blog, you know by now that two things I hold dear to my heart are Beyoncé and Taco Bell. Sports teams and leagues have also embraced Snapchat. Just kidd ing. Ask Snapchat.

Brand 148

Brand Branding Sports B2B 148

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. Hunters — these journalists disproportionately use their time-consuming social media rather than engaging, although they do promote content and engage their audience to a lesser extent than Promoters and Architects.

Journalism 258

Journalism Social Media Study Comparison 258

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

Communications 253

Communications Data Local Survey 253

Mindful Marketing

NOVEMBER 27, 2020

Then, as companies and consumers increasingly spent time online, the firm kept improving its product and riding the wave of web success. In sports, subpar teams often play great games when they have an opportunity to beat the defending champion. Competition is good for consumers. trillion. ” Everyone guns for the leader.

Google 98

Google Engineering Advertising Advertising 98

Cision

APRIL 6, 2015

No one ever told a sports team to try to win. According to Schaefer, people consume 10 hours of content per day — online and offline. If your competition blogs, do podcasts. Understanding the type of content your audience wants to consume is crucial.). I was going to try for mediocre today.” Get Better or Get Lost.

Writing 120

Writing Content Marketing Education Energy 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although you may have had your heart set on sports PR and now find yourself in B2B tech, odds are it will be just as stimulating and and challenging. Don’t be shy.

Publicity 120

Publicity B2B Fashion Sports 120

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. The technology is being used to help accelerate marketing activities and offer conveniences that are meant to assist consumers in the consumption process (e.g.,

Marketing 74

Marketing Pharmaceuticals Policies System 74