Remove Blogging Remove Consumer Remove Corporate Remove Sports
article thumbnail

Has Gatorade Diluted its Brand?

Mindful Marketing

The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand? Over the last 10 years, the market for sports and exercise-related rehydration has burst open.

Brand 85
article thumbnail

Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Hockey Canada is our national governing body for all amateur leagues of the sport. Today’s consumers expect companies to take a stand. 3) Sports is an Inherently Risky Bet . Lloyd is the President and Narrative Lead of Curious Public.

Brand 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Pitch Consumer PR with Desiree Dozier, Finn Partners

OnePitch

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

article thumbnail

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more.

article thumbnail

Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96
article thumbnail

How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

article thumbnail

Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Dwayne Safer is a finance professor at Messiah University where he teaches courses in Financial Management, Corporate Finance, Security Analysis and Evaluation, Financial Institutions Management, and Investments. The scrutiny of consumers should be different for any financial services marketing than for other products.”