ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although you may have had your heart set on sports PR and now find yourself in B2B tech, odds are it will be just as stimulating and and challenging. Do show creativity.

Publicity 120

Publicity B2B Fashion Sports 120

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention.

Conference 59

Conference Consumer Social Media Google 59

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Creative Consultant, NATIONAL.

Marketing 68

Marketing Sports Blogging Writing 68

Shift Communications

NOVEMBER 19, 2014

This blog post will disappear in 10 … 9 … 8 …. At this time, Snapchat was solely consumer-user friendly. If you’re an active reader of this blog, you know by now that two things I hold dear to my heart are Beyoncé and Taco Bell. Sports teams and leagues have also embraced Snapchat. Just kidd ing. Ask Snapchat.

Brand 148

Brand Branding Sports B2B 148

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. They train for their sport every day. Journaling will keep your idea muscles toned so you’re more prepared to be creative. We’re never satisfied with the first idea we create.

Exercises 101

Exercises Creativity Radio Resources 101

Cision

JUNE 2, 2016

Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again. By clearly defining and limiting messaging, companies can influence consumer views and enhance their brands. You’ve written and published news stories, blogs and more. Rapid Fire Round. Don Draper.

Insurance 120

Insurance Insurance Writing Sports 120

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. ” Subscribe to Mindful Matters blog. I've been among the indulgers.

Tourism 115

Tourism Travel Nonprofit Banking 115

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. More interaction with consumers. What does it include? White papers. Case studies. Infographics.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. Don’t slap a stock image on a blog post just because you know you need an image. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

MARCH 11, 2020

It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Study 140

Case Study Study Video Writing 140

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

JANUARY 23, 2018

Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. What has changed the most is the fact that consumers are now in full control.

Marketing 69

Marketing Content Marketing Sports B2C 69

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. These expensive and largely consumer-driven upgrades also have contributed to rising college costs. wait for it.

Education 126

Education Financial Transportation Engineering 126

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. Here’s a free sports drink. How did you get your start in PR?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Barokas

SEPTEMBER 12, 2018

It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies. As President, I strive to build an inspiring culture across both our office that fosters creativity and incredibly meaningful work.

Agency 138

Agency Hotels Healthcare Enterprise 138

Shift Communications

MARCH 4, 2016

We all stay up-to-date on our social media streams and subscribe to our favorite newsletters and blogs, but it’s a big world out there. Trades, podcasts, dailies, daytime TV, the myriad cable network shows – it’s nearly impossible to consume it all. What are your favorite ways of consuming media? Meghan Burek.

Media 60

Media Google Sports Print 60

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. The platforms where people hang out are more fragmented and the creative competition is steep. BH: We’re all consumers. Additionally, it’s not all about Facebook anymore.

B2B 82

B2B Social Media Company Marketing 82

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results.

Agency 84

Agency Enterprise Technology Analytics 84

Mindful Marketing

AUGUST 9, 2019

Probably not, but now one creative company rewards kids for reading while they get their haircut. Most children don’t have advanced conversational skills, and they’re naturally short on life experience and knowledge of topics that tend to be good conversation starters, e.g., current events, food, sports, etc.

Corporate 85

Corporate Banking Sports Community 85

PR in High Definition

JULY 24, 2017

AI offers the potential to have all news in real-time and with the likes of Wordsmith from Automated Insights, robots have been producing data-generated news, such as quarterly earnings reports and sports scores, for a few years now. Robots are not just limited in terms of content production, so are their creative muscles.

Fashion 72

Fashion Data Sports Creativity 72

Mindful Marketing

FEBRUARY 12, 2022

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Advertising 81

Advertising Advertising Chemicals Energy 81

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Stephen Waddington

MAY 31, 2018

The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. She started working for local firm Karol Marketing where she learnt the importance of understanding business objectives and creativity. It’s the northern arm of the consumer agency W.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. She always improves my work.

Government 103

Government Education Print Ethics 103

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. From the birth of blogs to the advent of social networks, all that has emerged so far is just the start. ” was the consensus when we discussed posting comments and updates on blogs.

Publicity 87

Publicity Ethics Technology Government 87

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. By celebrating wins on your blog, you can show appreciation for your customers and employees.

Strategy 62

Strategy Brand Branding Technology 62

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

JULY 10, 2018

And you never know, with all the shakeups in the media these days, your beat reporter buddy may soon be sporting that “Editor-in-Chief” title after her name. The common consumer wasn’t getting something he or she didn’t know they needed. However, many novices don’t realize this and end up trying to “blog” their press releases.

Local 40

Local Newspapers Writing Pitching 40

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts.

Financial 52

Financial Content Marketing Examples Banking 52

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina.

Ethics 52

Ethics Communications Print Television 52