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Sports marketers take to the field

Steve Barrett on PR

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

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Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports leagues, fantasy sports websites, casinos and racetracks, sports lovers and betters alike are now able to enjoy a pastime as old as time […].

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How Sports #PR has Changed for the Better (Mostly)

Deirdre Breakenridge

A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. This is even more evident in the sports world. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. Most major sports leagues stream their games online.

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The rise of technology in sport

PR in High Definition

When we think of sport we think of athletes. As we witness various industries digitally transform, the world of sport has not been left behind. As we witness various industries digitally transform, the world of sport has not been left behind. The future of technology in sport. billion and expectations to reach US $40.2

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2021 Sports Calendar: Plan Your Coverage, from the X Games to the Bowl Games

Cision

Here's a list of major sporting events for every month of 2021 to help sports writers plan their coverage.

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What to Expect in Sports Through the End of 2020

Cision

Planning sports coverage during the pandemic is tough, to say the least. Here's a look at the (tentative) upcoming events for the remainder of 2020.

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Media Moves at Bloomberg News & NBC Sports Chicago, Black News Channel Launches

Cision

Hailey Waller relocates to Bloomberg News in London, Gordon Wittenmyer swaps Chicago Sun-Times for NBC Sports Chicago, and more.

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