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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. Approach: We listen.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Boost your Brand Awareness. Increase your Credibility Level.

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Use these common search words to influence your blog titles and copy. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. Utilize Video Marketing Strategies.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020?

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How to Turn Earned Media into Brand Endorsements

Critical Mention

Publish newsworthy articles, press releases and blog posts. According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

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