Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. How do you measure in reasonably objective numbers the impact of the PR you’ve received? Worldwide Partner Program Manager at Google. A Milestone Reached.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

5W PR

JULY 18, 2023

Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Engagement Participate in relevant online communities, forums, and industry-specific platforms where the brand’s target audience gathers. Craft compelling ad copy and use eye-catching visuals to grab attention.

Brand 78

Brand Branding Engineering Analytics 78

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

Company 59

Company Report Government Local 59

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). Talkwalker characterized the product as “social measurement and audience insights software.” Registration is required, but the demonstration starts immediately when I tested it.

Media Relations 149

Media Relations Media Print Software 149

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting!

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. I agree – one size does not fit all when designing a measurement program. Birds of a feather…”. You got it.

Community 67

Community Measurement Analytics Trends 67

5W PR

JUNE 8, 2020

As before, community is an important value with more consumers. Brands that engage and are seen as an integral part of their communities earn the trust of others. In addition to partnering with others, brands might also consider guest blogs and demonstrations to engage and interest new consumers. Court Google.

SEO 88

SEO Consumer Education Course 88

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content. A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

Analytics 40

Analytics Measurement Case Study Google 40

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Tools built for the PR industry CoverageBook is a reporting and automated metrics tool that removes the admin from media reporting and measurement. It is a promise that has been broken in the past few years.

Tools 135

Tools Software Enterprise Measurement 135

The Proactive Report

DECEMBER 9, 2017

We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. What to Measure. Tracking ROI and tying earned media impact to business goals. .

Case Study 100

Case Study Media Study Measurement 100

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 137

Survey Measurement System Education 137

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Customers engage with each other and the business in a community.

Publicity 122

Publicity Marketing Healthcare Television 122

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Landis PR

OCTOBER 25, 2021

That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Today’s Google search of COVID fact sheets for three U.S.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? It’s also helpful to offer ways to maintain contact with business customers, be helpful in the community, or go the extra distance to support colleagues. The post PR In The Time Of Coronavirus appeared first on Crenshaw Communications. Keep your routines.

Employee 156

Employee Leadership Viral Small Business 156

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. An “engaged” blog was one that drew a lot of attention, comments, back links, etc.

Measurement 40

Measurement System Blogging Facebook 40

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! G put me on her top 50 list of blogs, so I’m a rockstar. Adding context and community. Use it as part of your strategy but not as your measure of success. And what does that mean?

Community 79

Community Nonprofit Twitter Measurement 79

PR in High Definition

OCTOBER 28, 2021

Facebook introduced new measures which attempt to push teens away from harmful content. Royal Mail has been trialling drone deliveries in Scotland’s Orkney Islands to better connect remote communities. Nevertheless, numerous social media giants fought back against this mass denunciation.

System 62

System Social Media Policies Google 62

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In As you can imagine, Snapchat measurement is not straightforward. ” Of course, a lot of this can be measured. Really quick primer on Snapchat. .”

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151