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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay.

Community 206
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The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

Deirdre Breakenridge

Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. About Spin Sucks.

Community 157
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Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals

Deirdre Breakenridge

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. Sadly, I still spend way too much time on Google, playing computer games, checking for texts. Suni Lee, an American gold medalist, and member of the Hmong community, was allegedly harassed recently while out with friends. There’s no FOMO here!

Blogging 239
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259
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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.

Google 71
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40+ Blogs Marketers Should Be Following

PR 20/20

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

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Industry Pundits on Google Using Its Corporate Blog for the “China Bombshell”

Ishmael's Corner

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging.

Google 60