PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. These partnerships open doors to new markets and communities, strengthening your foothold.

B2B 93

B2B Marketing Measurement Social Media 93

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. But it’s also far from easy. Let’s start with preparation.

Community 60

Community Tools Measurement Crisis 60

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Institute for Public Relations

DECEMBER 12, 2023

The IPR community pays tribute to IPR Trustee Mark Weiner, one of the founders of the IPR Measurement Commission and longtime Trustee and IPR supporter. We are deeply saddened by the loss of Mark Weiner, longtime IPR contributor, measurement expert, and friend to the public relations industry.

Measurement 105

Measurement Community Industry Publicity 105

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. Working together in synergy maximizes the strengths and expertise of both the C-suite and your communications department.

Communications 195

Communications Corporate Measurement Reputation 195

Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. What are the best tools for measuring success on social media?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

Wadds Inc.

AUGUST 15, 2023

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98

Tools Community Energy Print 98

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q3: How important is blogging for anyone aspiring to a career in PR? A follow-up blog post by PR 2.0

Communications 191

Communications Community Blogging Education 191

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Industry participation Get actively involved with the B2B tech community. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Most common comms measurement methods. Article: Communicators more valued than ever before (PR Daily).

Survey 129

Survey Communications Measurement Internal 129

5W PR

APRIL 8, 2024

PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

JANUARY 3, 2024

Responding to comments, initiating conversations, and involving the audience in the storytelling process create a sense of community and belonging. Measuring results Measuring the impact of strategic communication is vital for refining and optimizing future efforts.

Communications 78

Communications Storytelling Nonprofit Measurement 78

Onclusive

FEBRUARY 15, 2024

In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. With this info, you can also identify opportunities to develop and nurture online communities. Monitoring media coverage provides a quantitative measure of share of voice across social networks.

Trends 195

Trends Marketing Analysis Leadership 195

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. The post How Public Relations Can Help Build Trust In Defense Tech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Brand Branding Ethics 78

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

Deirdre Breakenridge

JANUARY 25, 2018

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. Is PR Right for me? ”

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. I agree – one size does not fit all when designing a measurement program. Birds of a feather…”. You got it.

Community 67

Community Measurement Analytics Trends 67

Shift Communications

JUNE 28, 2022

How does it relate to the business, employees, clients, or community? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. Does the best path to action start in the public conversation?

Employee 124

Employee Local Community Policies 124

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

Remote PR Jobs

SEPTEMBER 25, 2023

PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% Purporting otherwise is going to keep the Bad Pitch Blog very busy. In addition, we’re mildly encouraged to see that Measurement and Analytics was listed in the same chart as important by 31% of the research study respondents. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 138

Study Media Relations Media Measurement 138