Onclusive

DECEMBER 6, 2017

Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. What this means for PR. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

5W PR

FEBRUARY 24, 2022

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging.

Blogging 73

Blogging How To Engineering Tools 73

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? They help gauge what the industry wants to read and determine if your content is getting readership ROI. Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. Of course, you do. You need some quick wins.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

PRSay

APRIL 5, 2023

What will the PR profession look like between now and the year 2026? The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Here are three takeaways from the survey.

Survey 86

Survey Measurement Employee Retail 86

Onclusive

FEBRUARY 5, 2019

But what will the next 12-14 months bring to the industry? Three key predictions include: The continued rise of artificial intelligence and machine learning. It’s an exciting time to be in marketing, PR and communications.” AirPR asked its customers and industry leaders to share their predictions. Technology that informs.

Communications 218

Communications Marketing Analytics Technology 218

Bianchi Biz Blog

MARCH 11, 2024

As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. What story or stories are you most proud of?

Automotive 92

Automotive Meeting Report Journalism 92

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? What happens when your big story from last quarter has run its course? For example, when we saw reports that President Trump would sign an executive order to boost research and development for artificial intelligence (AI) in the U.S., So will joining social media conversations about the news.

How To 334

How To Media Healthcare Survey 334

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What are some AI resources communicators can use to keep up to speed?

Community 148

Community Big Data Media Resources 148

PR 20/20

MARCH 8, 2023

I n the marketing world, a big topic of discussion is how businesses can use AI (artificial intelligence) to their advantage. These tools were designed to help marketers better engage with customers and streamline their content creation process. Here's how they work. Getting a gauge on our custom properties.

Tools 85

Tools Web Examples Report 85

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats?

Communications 97

Communications Marketing Pitching Technology 97

Prohibition

DECEMBER 12, 2023

One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI). From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. Don’ts: Don’t solely rely on AI.

Guidelines 62

Guidelines B2C Tools Creativity 62

Deirdre Breakenridge

DECEMBER 13, 2017

As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable. What is the educator’s role in motivating his or her students? A follow-up blog post by PR 2.0

How To 177

How To Education Community Twitter 177

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On asking Pat what it was, he said it was a car suspension part. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. This Is Happening Everywhere.

How To 198

How To Real Estate Web Case Study 198

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. What is EMV anyway? However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.

Publicity 166

Publicity Data Analytics Advertising 166

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028 —a more than sevenfold jump from just $15.8 billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. What I ended up with was much more than I had imagined.

Ethics 177

Ethics Social Media Leadership Interviews 177

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

FEBRUARY 5, 2023

And I think that if AGI really truly fully happens, I can imagine all these ways that it breaks capitalism.” — Sam Altman, CEO of Open AI, interview with Forbes: OpenAI’s Sam Altman Talks ChatGPT And How Artificial General Intelligence Can ‘Break Capitalism’ What could Altman be alluding to? I love capitalism.

System 52

System Technology Data Industry 52

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI?

Conference 77

Conference Case Study Marketing Analytics 77

5W PR

JANUARY 13, 2021

With everyone staying in their homes, this market was primed for exponential growth, precisely what happened this year. As consumer spending accounts for about 70% of the economy, businesses and marketers are constantly looking for opportunities to sell highly popular products.

Strategy 97

Strategy Consumer Advertising Advertising 97

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. And there are thousands of new publications appearing every single day. We all want more choice.

Media 268

Media Data Google Report 268

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. To achieve these goals, inbound marketers rely on many tools.

Marketing 81

Marketing eBook System Tools 81

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

AUGUST 30, 2022

What’s amazing to me is that New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech.” Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. CommsTech does seem like the broader category.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

JULY 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. If you missed the event, check out these quotes from some of MAICON's incredible speakers for a taste of what to expect next year. His advice? Christopher S.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. More specifically, can we use machines to write blog posts? More specifically, can we use machines to write blog posts?

Industry 74

Industry Marketing Technology Software 74

Shift Communications

SEPTEMBER 5, 2017

Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come. What it means to be data-driven is that we make decisions with data first – not experience, not instinct, not gut.

Analytics 143

Analytics Google Data Technology 143