Shift Communications

NOVEMBER 29, 2022

Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience. Invest in planning sprints and high-performance channels.

Consumer 78

Consumer Trends Marketing SMB 78

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried. Then, go ahead and tag the celebrity on social media. Does your blog have a decent following?

Strategy 243

Strategy Writing Social Media Guidelines 243

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. There’s no doubt that content is key when it comes to establishing yourself as an industry thought leader and building consumer trust. Curate honest, consumer-focused content.

Engineering 86

Engineering SEO How To Resources 86

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Top ways to work with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept. Tip #2: Let youth share their own stories.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

JUNE 6, 2023

Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting. Here are the top 5 most-clicked press release headlines in May according to Beyond Bylines, a long-time blog by PR Newswire (and Cision). PR tech mentions Media list building with AI. “PR

Survey 146

Survey Software B2B Pitching 146

Solo PR Pro

JUNE 25, 2019

Podcasting is a way to reach potential clients that may not follow you on social or read your blogs. Become a trusted expert resource. By giving your listeners valuable information every week/month, you build trust with them. These discussions lead to trust and can turn into paying clients. We’d love to hear from you.

Leadership 72

Leadership Tools Video Local 72

Presspage

MARCH 13, 2018

Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going.

Facebook 113

Facebook Social Media Analytics Blogging 113

Cision

JANUARY 27, 2016

It takes carefully cultivating a relationship with the media until you reach a point where they trust and like you. How do you build that trust? I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” Only then will they write about you. It starts long before the pitch.

Pitching 120

Pitching Writing Social Media Industry 120

Contently - Strategy

FEBRUARY 9, 2021

Put a clear subscribe button on your blog homepage and article page. It’s more than worth the $39/month price tag. The post How to Make an Email Newsletter That Builds Trust and Drives Leads appeared first on Contently. Signing up for your newsletter shouldn’t feel like a treasure hunt. And who knows?

How To 142

How To Content Marketing Banking Advertising 142

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. It also includes information like header tags, word count, structured data, and more.

SEO 83

SEO Web Tools Analysis 83

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier]. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Solo PR Pro

APRIL 5, 2022

What they’re really saying, Michael, is that they trust you.”. And if my 40+ years of experience is any indication, you just might end up securing the most important, most enduring trait of any viable working relationship – trust. Leave your response in the comments section below or tag us on social media using #solopr.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

MARCH 1, 2019

Share preferred tagging and links. As trusted partners, share interesting and relevant company and brand updates to keep influencers informed and engaged, such as: Product extensions. As trusted partners, share interesting and relevant company and brand updates to keep influencers informed and engaged, such as: Product extensions.

How To 99

How To Guidelines Creativity Examples 99

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page.

Engineering 100

Engineering Newspapers Google Banking 100

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Solo PR Pro

OCTOBER 20, 2020

This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. It’s not just that we’re looking for the news sources we trust, it’s that we’re rarely seeing beyond them. Leave your response in the comments section below or tag us on social media using #solopr. No, it’s not fake.

Consumer 58

Consumer Journalism Report Video 58

Sword and the Script

JANUARY 8, 2019

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The caveat is, you’ve got to have a blog with a history of content your customers won’t be embarrassed to be associated with. And then you can pop the questions about an interview for the company blog or report.

B2B 77

B2B Media eBook Interviews 77

5W PR

JUNE 27, 2017

But those come at a high price tag for the most part. What a brand should be looking for is influencers whose followers fit the target demographic for the brand, who have a reputation that people trust, and whose posts are at least 60% content as opposed to brand representation or sales. That’s not the case now.

Social Media 95

Social Media Publicity Media Retail 95

The Awards Blog

SEPTEMBER 11, 2019

Tell your story about how you won the award and your experience applying in a carefully crafted and thorough blog post. Essentially, the blog post is the story behind the story. Once you publish your blog post, offer it to the award organizers. on this page. Incredible. in the post. Google Ads and PPC. Social Media.

Google 59

Google Social Media Course Blogging 59

The Resolution Blog

AUGUST 5, 2019

It’s weird because brands come to us with an idea and we explicitly say that we don’t want to mention them at all, but they have to trust us that it’s going to get huge numbers and loads of impressions. You need to see loads of tagged names in the comments?—?that’s It needs to do the rounds; it needs to go into WhatsApp groups.

Marketing 120

Marketing Film Instagram Video 120

Communications Conversations

MARCH 4, 2016

Catch all the results over on Lee’s blog. 5: It built trust and enhanced Mayo Clinic’s already sterling reputation. In the health care business, it’s all about trust. Trusting your doctor. Trusting your hospital. Trusting your nurse. Trust is everything in health care.

Fashion 60

Fashion Social Media Web Instagram 60

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Any influencer or publisher producing Facebook branded content is REQUIRED to tag the brands they represent within their posts. Simply put, to build awareness, trust, engagement, and get a return on investment. Here’s how. Let’s take a look: PR and the Marketing Technology Skills Gap.

Technology 83

Technology Facebook Measurement Policies 83

Critical Mention

MARCH 27, 2019

Being active and visible on social media (interacting with your audience in real time) is also an excellent way to build trust and loyalty among followers and customers. Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc.

Strategy 61

Strategy Marketing SEO Social Media 61

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. He works for the NHS Foundation Trust in Gateshead. They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

OCTOBER 31, 2019

For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. Building trust between our leaders and employees, prospective employees, customers and vendors?

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

APRIL 6, 2021

The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. Articles, blog posts and content picks. The pandemic put trust to the test , says Burrelles , which also cites yours truly in their analysis. * * *. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource shuts down curation of #journorequest.

Pitching 89

Pitching Report Software Survey 89

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. You also don’t want to tag your company in your response because the reviews will more likely appear when prospective clients are searching for you online. Resolve the problem.

Customer Service 61

Customer Service Writing Financial Local 61

Solo PR Pro

JANUARY 7, 2019

Find other keywords to explain and tag your topic, so it aligns with how people search for it. Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Consumers trust content that shares experiences, teaches, and helps the reader make a fact-based decision. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean? Generating more than 18.4

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

SEPTEMBER 28, 2015

Many marketers tend to look at influence marketing as a “top-of-the-funnel” tactic, meant to create awareness through familiar, trusted channels. The implication by some advocates of influence marketing is that given the right circumstances, influence can convert to sales. Influencers can be categorized by archetype.

Marketing 120

Marketing Groups Journalism Social Media 120

Waxing UnLyrical

FEBRUARY 6, 2011

Where to use keywords in corporate blog posts , by Lee Odden. Edelman’s wonky 2011 trust survey , by Paul Seaman. Why: I trust Paul. Whats more, I just added new fruitful blog names in my Google Reader. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 57

Measurement Facebook Twitter Social Media 57

Buzzstream

APRIL 25, 2024

While you may receive more emails in your inbox, trust me when I say that the upside of having visibility into your brand outweighs the potential influx of extra notifications. For the Result type, choose “News” and “Blogs.” Links with a nofollow tag do not directly provide SEO value. Under Search Query, type in your site name.

Brand 62

Brand Branding How To SEO 62