PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Tools like Buzzsumo can help you identify key influencers for a specific topic. Of course, you do. The average person sends roughly 40 emails daily. Connect with key influencers.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Solo PR Pro

APRIL 6, 2021

5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. I believe they offer planning and hiring tools as well, but so far, the Toggl Track tool has been the one changing the game for me in terms of my organization and management this year.

Tools 89

Tools Google LinkedIn Leadership 89

Sword and the Script

MAY 4, 2021

The price tag was $17.8 In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. PR tech mentions.

Tools 99

Tools Survey Pitching Analytics 99

5W PR

NOVEMBER 9, 2018

Here are some tools to help keep track of how successful your influencer marketing campaign is: Start with a clear goals in mind for what you want to achieve. Now that you’ve defined your goals, here are a few tools to measure the success of your influencer marketing campaign: Engagement Rate. Goals should be measurable and specific.

Measurement 68

Measurement Tools Marketing Analysis 68

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. It may also offer a greater reach, and its ad tools are far superior. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

ReimaginePR

SEPTEMBER 9, 2021

To find out the keywords that different videos are ranked for, here are three neat tools: TubeBuddy VidIQ Morning Fame. So, to optimize your YouTube video for Google as well, look at Google keywords and see the tags and targeted keywords for your niche. This LinkedIn blog post is a great place to start. 3 Google.

YouTube 156

YouTube Video Corporate How To 156

PR 20/20

FEBRUARY 7, 2023

While it isn’t taking place until July 1, 2023, there’s no better time than now to take advantage of GA4’s robust reporting tools. Where can I find my Google Analytics 4 tracking code so I can tag my website? Where do I tag my website with my Google Analytics 4 tracking code? Tag your website or app to enable data collection. ?

Analytics 69

Analytics Google Mobile Measurement 69

5W PR

FEBRUARY 22, 2024

Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag. Highlight unique features, premium materials, innovative designs, or solutions to specific pain points.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Buzzstream

JANUARY 16, 2024

These tools help you find link opportunities and effectively manage your outreach efforts. Alternative: Voila Norbert : Another powerful tool for finding emails; useful for lead generation and outreach. We’ve also included it on our blogger outreach tools post. Pricing: Free 5. Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Enter custom models, which prompts you to tag results as relevant or irrelevant without any data training. Too complicated?

Training 399

Training Video Analysis Data 399

Ishmael's Corner

JUNE 16, 2015

To gain familiarity with the core signals, PR folks can download a slick free tool called the MozBar. For example, we support the blog for a B2B company called Endicia (online shipping software). For example, we support the blog for a B2B company called Endicia (online shipping software).

SEO 60

SEO Tools Comparison Google 60

Deirdre Breakenridge

JUNE 14, 2017

What are your top resources and tools to stay updated with the field? Describe the importance of mentorship in your career & tag your mentor(s). . A follow-up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. Do you have a mentor?

Education 322

Education Community Course LinkedIn 322

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 113

Software Tools Publicity System 113

Remote PR Jobs

SEPTEMBER 25, 2023

Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

AUGUST 8, 2017

It automatically produced tags for my profile – keys words based on my public history – which provides an at-a-glance look at the topics of interest to me. The platform automatically began plugging holes in data – social profiles, tweets, tags, and employers, for example. A client pitch with big news is a pivotal moment.

Software 69

Software Tools Pitching Media Relations 69

Buzzstream

APRIL 4, 2024

Unfortunately, no one tool or tactic captures every mention of a campaign. And even if they do, link indexing tools don’t cover every nook and cranny of the internet. Adjust the date parameter according to your search window in the Tools dropdown menu. Luckily, there are digital pr tools for alerts.

Digital PR 62

Digital PR How To Media Google 62

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. In this piece, I want to demonstrate all of the style tools in your arsenal using the WordPress content management system CMS as a guide. For most CMS tools, adding and editing links is pretty straightforward.

How To 308

How To Tools SEO System 308

PR 20/20

JANUARY 23, 2023

Once you’ve connected the account, make sure to tag the property to your website. ? Pro tip : There are two ways to tag your GA4 account with your HubSpot account : integrating GA4 using your measurement ID or adding your Google Analytics tracking code to your domain’s site header HTML. So why is this important?

Analytics 67

Analytics Google Mobile Data 67

Sword and the Script

JUNE 6, 2023

” The company’s platform uses two different AI tools. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received. The other is a generative AI tool called “Taylor”, which itself is a white label of ChatGPT.

Survey 144

Survey Software B2B Pitching 144

Flack's Revenge

DECEMBER 14, 2016

But, as I learned, the tools that I was familiar with did not fit the bill. It occurred to me that the PR measurement crowd might have some answers – and that an easy way to get their attention would be to use the hash tag #MeasurePR, one that I’d seen in the Twitter chats on the topic. This month its all about tools.”

Measurement 120

Measurement Exercises Interviews Tools 120

Solo PR Pro

JULY 26, 2023

In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Invest in Professional Development to Increase Income Investing in yourself is an important tool to boost your earning potential as a solo practitioner. Tag us on social media using #solopr or comment below!

Financial 85

Financial Insurance Insurance Training 85

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Several years ago, I recall rumors among my peers in blogging that Google was going to kill FeedBurner. The products for bloggers (and businesses with blogs) look good. click image for higher resolution).

Google 108

Google Tools Analytics Blogging 108

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Yes, the tool is limiting.

Tools 99

Tools Marketing Nonprofit Mobile 99

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. Below are a few free tools for more strategic keyword research, and how to use them. Perfect—you’re right where you should be.

SEO 40

SEO Blogging Web Writing 40

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. And if your numbers are up, what can you do to keep climbing?

Enterprise 57

Enterprise Tools Strategy Marketing 57

5W PR

MARCH 22, 2021

The great thing about all of this data is that it’s already available on various social media platforms because most of them have their own social media analytics tools. There are several tools that are already available to companies looking to gather this information, with one of the biggest ones being Google Analytics.

Analytics 88

Analytics Social Media Tools Data 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. One thing I see a lot of is folks relying too heavily on optimization tools like Yoast or Clearscope.

Engineering 99

Engineering Writing Mobile SEO 99

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Every reporter uses Twitter as a tool to find sources. So, it's a good idea for us to be in front of them in the way that they're searching.

Real Estate 214

Real Estate Video Report Twitter 214

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Presspage

FEBRUARY 1, 2019

While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities. For PR activities, we can only track tactics like higher web traffic, newsletter sign-ups, blog comments.

Analytics 154

Analytics Google Measurement Data 154

Buzzstream

APRIL 25, 2024

There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. Talkwalker is an audience intelligence tool with a free alert tool that rivals Google Alerts. For the Result type, choose “News” and “Blogs.” Let’s use the Monitored Links tool. Let’s first start with a passive approach.

Brand 62

Brand Branding How To SEO 62

PR 20/20

FEBRUARY 3, 2016

The key is finding the tools that work for you. My Top 10 Tools for Daily Marketing. Google Drive is the mothership of all free marketing tools. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. All conversations can be tagged (e.g.

Tools 40

Tools Marketing Google eBook 40

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. It could be all of these things at once – and that’s what has people talking.

Marketing 62

Marketing Film Creativity B2C 62

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100