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AI-Powered Tools: What Do Public Relations Pros Need to Know? | Business Wire Blog

Business Wire

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a language model developed by OpenAI that can generate human-like text responses to a wide range of prompts and feedback.

Tools 344
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Measuring the Success and ROI of Your Press Releases | Business Wire Blog

Business Wire

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. How can you prove the value of your announcements?

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Tips & Tools to Help You Find Your Next Blog Post Topic

Cision

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value.

Tools 192
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3 lessons corporate blogs can learn from personal blogs

Communications Conversations

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109
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Using Marketing Tools for Emails

Ronn Torossian

Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely. The post Using Marketing Tools for Emails appeared first on.

Tools 195
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PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. The post PESTLE analysis: a new tool for your PR toolkit appeared first on Onclusive.

Analysis 370
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45+ Best Social Media Management Tools in 2024

Prowly

When it comes to the first question – you can use media monitoring to […] The post 45+ Best Social Media Management Tools in 2024 appeared first on Prowly Blog. And how do I manage them all easily?