Doctor Spin

MARCH 27, 2023

Hacking AI in PR: using AI tools to write a press release Valuable tips (as always) from Stephen Waddington. Man beats machine at Go in human victory over AI Perhaps we (i.e. Eric Schmidt Is Building the Perfect AI War-Fighting Machine Military powers worldwide will race to develop better AI and autonomous robots.

Media 52

Media SEO Government Twitter 52

Onclusive

FEBRUARY 15, 2024

In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. The ability to accomplish this comes from trend tracking.

Trends 195

Trends Marketing Analysis Leadership 195

Onclusive

JANUARY 5, 2021

Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Buzzstream

FEBRUARY 2, 2024

For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post. So, if somebody uses very bubbly language in their blog posts, lean into it. If you’re stuck finding the correct tone, AI can help with this.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. Pitching to Someone Who Accepts Guest Posts You can find 150+ high-quality guest post sites on our blog with links to their guidelines. Adding this tag removes the page from Google, which hurts the authority signals you have built up for the page. Not at all.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. UK-based Signal AI appointed Archie Norman to its board of directors as chair. Here’s your monthly PR Tech Sum.

Software 175

Software SEO Company Tools 175

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Those personal connections can help expand your network until AI can take the reins. Of course you do.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. AI should make us better people, professionals and brands. You can sit back and wait for the world to change around you, or you can embrace AI to create a competitive advantage.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

FEBRUARY 19, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. If you’re just diving into the world of artificial intelligence (AI), the sheer number of terms and confusing jargon can make the subject seem totally out of reach.

Marketing 47

Marketing Data System Conference 47

Solo PR Pro

APRIL 6, 2021

While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools. MarketMuse — An AI-based content development service that optimizes the process of content creation to match up against competitive content such as blogs and thought leadership articles.

Tools 89

Tools Google LinkedIn Leadership 89

Prohibition

MAY 18, 2023

A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. 2 Make use of applicable tags It’s no secret that hashtags are key to improving your visibility on TikTok and other social media platforms.

SEO 62

SEO Engineering Google Social Media 62

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

AI is (almost) everywhere Artificial intelligence was woven into much of this year’s Summit. Angela Dwyer , director of insights at FullIntel , described how they regularly use their years of human-coded data to train their machine learning machine, then use AI to discover threats and opportunities for their clients.

Measurement 40

Measurement Airlines Data Case Study 40

PR 20/20

DECEMBER 13, 2022

AI-Powered Insights. Using AI allows Google Analytics 4 to provide marketers and users with automated insights about their customer journeys. The sooner you set up GA4 tagging, the more data you’ll have to work with. If you want to get ahead on all things marketing, subscribe to our blog. Overcoming the learning curve.

Analytics 52

Analytics Google Report Data 52

PR 20/20

MARCH 6, 2020

After watching Watson’s victory, Roetzer immersed himself in artificial intelligence (AI) research, eventually realizing that this technology would lead another, far greater disruption within the marketing industry. At the end of the day, AI is about giving a machine human-like ability—sight, hearing, understanding language.

Ethics 52

Ethics Conference Technology Employee 52

Sword and the Script

SEPTEMBER 17, 2019

A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. It has a pretty sophisticated use case for AI that took me by surprise. For example, you can add an RSS feed from your favorite blog or manually upload your latest white paper.

Marketing 74

Marketing System Analytics Content Marketing 74

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Ensure that your target keyword appears naturally in the title, meta description, headers, and throughout the content.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

AUGUST 4, 2020

The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required. b) A guide to sentiment analysis by Tom Jenkin & Signal AI “Too much neutral chatter may imply missed opportunities to promote the activity of your business or organisation.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

APRIL 13, 2021

How would you characterize the relationship between NLP and artificial intelligence (AI)? TF: Formally, natural language processing (NLP) is a subfield of artificial intelligence (AI), just like image recognition, machine learning (ML) or deep learning. Conversationally often NLP, AI, and ML are used interchangeably.

Analysis 78

Analysis Marketing Engineering Data 78

PR 20/20

JUNE 22, 2022

Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. HubSpot uses AI to identify the name, email, and other information on the card before creating a new contact record in your portal. Photo credit: HubSpot. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

NOVEMBER 5, 2019

1) Talkwalker lets you run your data through their AI. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 8) Signal AI raises $25; looks beyond PR. Signal AI announced it has raised $25 million in Series C venture funding.

Internal 63

Internal International Data Media 63

Sword and the Script

APRIL 6, 2021

The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. million in AI services in 2021. PRophet says it uses AI to forecast whether or not a reporter will be interested in a story. Articles, blog posts and content picks. Meltwater acquires Linkfluence.

Media 105

Media SEO Analytics Analysis 105

Solo PR Pro

OCTOBER 4, 2022

There are enough project management tools out there to fill up their own blog post — and then some! Stock photography likely won’t be appropriate for most client work, but a pretty picture can bump up the visibility when you’re posting to your own blog or social channels. ✅ Tools to manage your tasks. Want to join Solo PR Pro?

Tools 71

Tools Infographics Pitching Google 71

Sword and the Script

FEBRUARY 4, 2020

You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content.

Software 101

Software Analysis Data Tools 101

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Have them swipe up for a free trial, tag a friend to enter a sweepstakes, or click the “link in bio.”

Brand 111

Brand Branding LinkedIn Instagram 111

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Tagging of friends on Facebook with facial recognition. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. You might be surprised to know that you’re likely already using AI on a daily basis. Netflix suggest shows to watch based on your consumption, Facebook asks to tag your friends in photos, Gmail offers recommended email replies—all AI in the works.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

DECEMBER 10, 2019

campaign=blog and something.com/page are not considered the same page. In one case, visits to one PR 20/20 blog post were 368% higher than what was reported by the first listing because Google Analytics recognized 75 different versions of the page. One such technology is Google Tag Manager. In other words, something.com/page?campaign=blog

Report 52

Report How To Marketing Analytics 52

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 113

Software Tools Publicity System 113

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource shuts down curation of #journorequest.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

AUGUST 8, 2017

The AI indeed stands for artificial intelligence, but they haven’t quite gotten to that part yet. The plans are, Mr. Agarwal said in an email, twofold: 1) to use AI to develop and maintain an up-to-date media list and 2) for news monitoring. For now, the platform is, in my view, best serving the function of pitching.

Software 69

Software Tools Pitching Media Relations 69

Solo PR Pro

JANUARY 7, 2019

Voice Search / AI. Find other keywords to explain and tag your topic, so it aligns with how people search for it. Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. We hope that 2018 was a good year for you, both personally and professionally. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Buzzstream

APRIL 25, 2024

For the Result type, choose “News” and “Blogs.” Links with a nofollow tag do not directly provide SEO value. For instance, I once built a link from a CBD blog. Talkwalker is an audience intelligence tool with a free alert tool that rivals Google Alerts. Head over to Talkwalker Alerts and choose Create an Alert.

Brand 62

Brand Branding How To SEO 62

Sword and the Script

AUGUST 6, 2019

It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. West Corporation has rebranded as Intrado and adopted the tag line “Information to Insight.”. is UK-based startup, who, as its namesake suggests, uses artificial intelligence (AI) to monitor media.

Marketing 63

Marketing Pitching Corporate Tools 63

PR in High Definition

MARCH 4, 2019

Foldable phones, 5G, AI and IoT enabled devices, as well as all of the other usual suspects made an appearance. With a £1,977 price tag, it’s likely that we won’t see many of these being used on the daily commute any time soon. Fast charging and long battery life ahoy! However, this futuristic phone does not come cheap.

Mobile 48

Mobile Technology Wireless Travel 48

Buzzstream

FEBRUARY 9, 2024

Proprietary data is best because it is something no one else can access or recreate—especially AI. Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. You may see lower organic traffic if AI easily answers the term for users.

Google 71

Google Infographics Pitching Resources 71