PR 20/20

SEPTEMBER 9, 2022

After listening to hosts Nancy Harhut and Tom Shapiro ’s industry knowledge, you’ll realize you can’t go wrong either way. You have to consider the audience and goal of what you’re writing. However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy.

Marketing 72

Marketing Case Study Product Launch Examples 72

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 71

SEO Writing Engineering Product Launch 71

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media.

Consumer 131

Consumer Product Launch Agency Sports 131

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Rock the Status Quo

AUGUST 15, 2014

The post came across like an unbelievable affront to the world’s deep loss; empathy thrown to the wind in favor of business goals and revenue, showcasing a lack of human common sense and thoughtfulness for others when the marketing industry’s focus is on humanizing a brand. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. Press releases are different than content marketing blog pieces in that they’re also written like a news story. Gain Backlinks. Brand Visibility.

SEO 52

SEO Engineering Web Trade Shows 52

Action PR

JUNE 28, 2019

Imagine you’ve got some great news you want to share with the industry about your brand. Perhaps it’s a new product launch, a partnership or business success story. At Action PR, we pride ourselves on our ability to get our clients in front of the right audience, liaising with the industry press on a daily basis.

Pitching 40

Pitching How To Product Launch Industry 40

Critical Mention

SEPTEMBER 3, 2018

Once you have your profile set up, posting educational, relevant content related to your industry will appeal to your current and prospective audience. You can discover powerful industry insights. Keeping on top of your competitors and industry is imperative to your organization’s long-term success. SCHEDULE A DEMO.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Presspage

NOVEMBER 20, 2018

With a 24-hour news cycle, citizen reporters breaking news on a regular basis, and “fake news” headlines capturing more attention than the truth, brands are fighting not just within their industry or region for the attention of their audiences but across categories. Brand Journalism. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. It’s that time of year again.

Video 78

Video Trends Strategy Marketing 78

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR 20/20

JANUARY 15, 2019

With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.

Analytics 68

Analytics Report Technology Pitching 68

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 2) They can only talk about their company and their products. These appeal to readers and allow for richer content than company profiles or product news. or “are you a pet owner?”.

Interviews 60

Interviews Media Training Training Trends 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. Tech Startup Industry The tech industry is flourishing. However, if you do decide to create your own tech startup , you’ll need to lean on social media and PR when launching your product or service. Hosting a launch event.

Social Media 79

Social Media Strategy Media Reputation 79

Newsfile

NOVEMBER 14, 2023

In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR Conversations

SEPTEMBER 22, 2015

steps that need to be taken going forward, both as an organized profession or industry and as individuals; and. The women interviewed were convinced that a larger number of men in the industry would prevent it from being labelled with the not-very-flattering phrase of a “women’s profession” (or a “pink ghetto”).

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. Writing a Press Release. You can create longer blog articles based on any number of these details. Press Release SEO.

Writing 52

Writing How To SEO Infographics 52

PR Fuel

DECEMBER 2, 2020

You can use a blogging service such as WordPress or Medium, to publish this press release. You want to focus on ones that have an interest in your industry. If there’s a publication that targets your industry, this is a better option than a general publication. Write A Pitch. Blogs and Online Publications.

Pitching 69

Pitching Writing Product Launch Blogging 69

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. As well, it synthesizes a host of ideas. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches. Ben: Oh, wow. Chris: We have to be aware of everything, quite frankly. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. There are several tools out there that monitor and aggregate news stories about your brand, competitors or industry. They allow you to see what people are saying about you on social media, blogs, forums and more.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. Write About a Newsworthy Topic. Remember to keep it succinct! Craft a Good Headline.

Writing 60

Writing SEO Google Local 60

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. A crucial part of writing a press release is considering SEO. Their product is in direct competition with yours. Not so fast!

Writing 92

Writing Small Business SEO Local 92

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Publish Industry-Related Content. For example, you should consider interviewing other business pros for your blog or a podcast. Budget Accordingly.

Company 81

Company Brand Branding B2C 81

Shift Communications

AUGUST 3, 2016

Be sure to get a few team members together to brainstorm before you write your plan. If you are having trouble on the brainstorming front, check out this blog post that may help you. Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign?

B2B 60

B2B Interviews Strategy Product Launch 60