Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Or at least blog a strongly worded rebuttal.

Writing 177

Writing Pitching Report Industry 177

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. About half (52%) “rate their efforts as above average or excellent, an 11 percentage-point gain from last year.” Figuring out which is which – is the challenge.

Study 167

Study Communications Survey Pitching 167

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. Here are five ways to help you work smarter – not harder – and prioritize productivity. Williams & Associates.

Energy 64

Energy Study System Writing 64

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. Five states (Alabama, Connecticut, Delaware, Mississippi, Missouri, New Hampshire and South Carolina) do not offer in-person early voting or no-excuse absentee voting.

Communications 201

Communications Nonprofit Employee Local 201

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. People may think PR is all gloss, but, in fact, it pays to keep things real.

Publicity 256

Publicity Brand Branding Storytelling 256

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. How do you track where things are, where they are going, and leverage this insight for PR? Those who want to stay ahead of trends pay close attention.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. A contract position isn’t exactly enticing since I owned a business for five years, but that’s not it either. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. The problem is I can’t help her.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” PR is thriving, but what about “public relations” — as a name?

Publicity 245

Publicity Public Affairs Agency Corporate 245

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. How do you track where things are, where they are going, and leverage this insight for PR? Those who want to stay ahead of trends pay close attention.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Deirdre Breakenridge

JANUARY 8, 2018

ET, on all things search and Search Engine Optimization (SEO). When you merge SEO with strategic public relations, the combined results can pay off in a big way. Does having a personal website/blog help PR pros better understand SEO? . What advice do you have for students and PR pros wanting to start their own blog?

SEO 150

SEO Twitter Engineering Community 150

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. His Twitter also includes anecdotes of life after moving to the suburbs (relatable for this native New Yorker also living in NJ)! Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

The Resolution Blog

APRIL 9, 2019

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve.

Marketing 120

Marketing Analytics Measurement Data 120

Burrelles Fresh Ideas

JANUARY 30, 2024

While Boeing promises more quality checks, Rory Kennedy, the director of the documentary Downfall: The Case Against Boeing, told NPR , “The additional scrutiny — whether self-imposed or from the FAA — may not be enough to restore public faith in Boeing and the troubled 737 Max, which is now linked to the worst aviation disasters in recent history.”

Ethics 96

Ethics Crisis Transportation Airlines 96

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release.

Engineering 128

Engineering Writing Social Media Tools 128

5W PR

APRIL 26, 2021

For many observers, good corporate culture is also about employee empowerment and engagement. In writing about employee engagement in his book, “The New ROI,” author and strategic valuation consultant Dave Bookbinder said it wasn’t “just an HR thing – it’s a finance, accounting and valuation thing.”.

Corporate 88

Corporate Employee B2C Internal 88

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. Here are our top five things to start doing right now to help make CES 2022 a rousing PR success: 1. Here are our top five things to start doing right now to help make CES 2022 a rousing PR success: 1.

Technology 86

Technology Automotive Trade Shows Hotels 86

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stephen Waddington

MAY 4, 2017

A blog about career development in public relations with insight from expert practitioners: applying for jobs; agency vs in-house; motivation; authenticity; and career planning. They spoke about their first job, their career; sharing insights and reflections. Media and Public Relations Executive.

Publicity 111

Publicity Agency Leadership Interviews 111

Sword and the Script

MARCH 2, 2021

I’ve observed first-hand each of these five rationales for mergers and auditions (M&A) at play. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. based Brandwatch has raised about $65 million and previously made an acquisition of its own. Did you know?

Company 150

Company Tools Technology Software 150

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. That’s a lot of content – and reading – for our profession, which accounts for about 275,000 jobs in the U.S. What’s running got to do with PR success? Stay with me here. And that hard.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Rock the Status Quo

NOVEMBER 12, 2014

You’re stressing about it. Then, adding sprinkles to your sugar-free poop cupcake, your client just asked the age-old question, “ What have you done for me in the last five minutes? Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Are we globally focusing our learning, interest, staff time and budgets on the wrong thing?

SEO 100

SEO Comparison Content Marketing Trends 100

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. One key thing many PR pros are forgetting to do How far do you need to dig before deciding something is true Why don’t you tell us more about yourself and your career?

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Importantly, the company says they are not measuring influence , merely identifying those that talk about PR measurement on Twitter. PR measurement.

Measurement 85

Measurement Survey Web Software 85

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student.

Education 150

Education Training Course Social Media 150

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. I get dozens of pitches a week from people wanting me to write something on my blog and I ignore 99%. All things that I write about.

Google 79

Google Crisis Pitching Training 79

Sword and the Script

JANUARY 28, 2020

Notified presents five common functions PR professionals are often tasked with carrying out. You can see these five functions in the menu of the screenshots I’ve provided with this brief. Each of the five major features are well integrated and seem to facilitate the natural flow of PR work. What I saw was quite impressive.

Software 115

Software Tools Publicity System 115

Stuart Bruce

MARCH 14, 2018

There is a lot about digital and social media. when 32% use blogs. Pinterest drives traffic to your blog. My fellow panelist Kevin Ruck , co-founder of PR Academy, made a similar point when he talked about digital and social being distracting ‘noise’. Digital and social media. The real issue is strategy and measurement.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Shift Communications

AUGUST 15, 2022

While we all can appreciate the enthusiasm of wanting of return to places and things familiar, the idea of trying to nail down where the world is headed and how you and your clients fit into it over the next 12 months — or the next six months, for that matter — seems like misspent energy. The New Public Relations: Bobbing and Weaving.

Energy 78

Energy Leadership Measurement Agency 78

PRSay

APRIL 27, 2018

So I knew the three basic parts would be, in my view, a series of essays about a campaign you participated in and your career in general, a presentation of your campaign to a panel of peers and a standardized examination. It’s tempting to want to start with the nine questions about your career, but don’t. I hope these tips help.

Mobile 120

Mobile Writing Social Media Corporate 120

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Do PRs Need to Know About SEO? While recent research contradicts what I’m about to say, my experience doesn’t.

SEO 120

SEO Engineering Content Marketing Agency 120

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. Congratulations, but how is this news for reporters? Non-pitches.

Pitching 139

Pitching Report Writing Energy 139