Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Sustainable SEO, focusing on quality content and ethical practices, is the future. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Where does accountability begin and end?

Corporate 156

Corporate Reputation Policies Employee 156

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Bylines and blogs. Once an exec has established a cadence for generating proactive opinion pieces, they can be leveraged for internal blog content, made actionable through a growing Medium page and posted to LinkedIn to encourage dialogue among other professionals and showcase expertise. Become a constant at conferences.

Conference 160

Conference Leadership LinkedIn Social Media 160

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Stephen Waddington

OCTOBER 12, 2018

A reader speculatively sent me this guest blog post after the conversation this week around World Mental Health Day. It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. You’ll get a measure of the individual's seniority and maturity from their writing.

Ethics 84

Ethics Employee Policies Video 84

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). As I write this post, the current asking price on OpenSea is $36,099.60. The report is based on a global survey of its employees.

Software 86

Software Pitching Internal International 86

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. If you want to change corporate culture, focus your efforts on executives, customers and employees. Advertising is a distant third.

Survey 96

Survey Industry Leadership Study 96

Newsfile

FEBRUARY 28, 2024

company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. For instance, long-form blogs may be accessible through screen readers. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

Communications Conversations

MAY 25, 2016

They might earn more money in the long-term due to their work ethic, ingenuity and innovative spirit. Let’s say Joe needs to write a blog post for a client. He can bang out the post in 5 hours, including research, writing time and editing. Sue, on the other hand, is a middle-of-the-road employee. Sue, right?

Agency 87

Agency System Ethics Writing 87

PRSay

JULY 14, 2020

From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. In 2020, the general public wants to know where organizations stand on these important matters just like employees do.

System 157

System Community Social Media Employee 157

Stephen Waddington

OCTOBER 4, 2020

The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. Internal communication and employee engagement have emerged as critical functions in the past six months.

Meeting 78

Meeting Government Energy Employee 78

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 100

Interviews Publicity Technology Social Media 100

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.” “It is the unspoken ethic of all magicians to not reveal their secrets.”

Study 120

Study Writing Facebook Groups 120

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. This blog post explains how software can recognize images. Here are some interesting posts by or about the PR technology community that stood out to me this month: Tressa Robbins writes about PR ethics for Burrelles.

Technology 82

Technology Company Analytics Writing 82

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. She always improves my work.

Government 103

Government Education Print Ethics 103

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. These are social, ethical, and moral matters. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. Outside of the office, Megan has a blog focused on her passion for fashion, and shares her personal content via Instagram.

Social Media 128

Social Media Agriculture Marketing Media 128

PR in High Definition

JUNE 28, 2022

PR and comms professionals may be the ones strategizing and writing, but it’s your LGBTQ+ colleagues who are most qualified to speak about LGBTQ+ topics. Here are some concrete examples for organisations to consider: Do work with the LGBTQ+ community to create inclusive campaigns. Don’t stick a Pride flag on your website and call it a day.

Reputation 62

Reputation Community Training Consumer 62

Barokas

JANUARY 7, 2019

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful.

Case Study 60

Case Study Construction Exercises Media Training 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

APRIL 10, 2021

However, even with this regulatory approval, the practice should raise at least two red flags, or moral concerns, that lead one to ask: Is short selling ethical? Before addressing the two concerns, I imagine some may be wondering what short selling has to do with marketing—the other half of this blog’s two-pronged focus.

Financial 65

Financial Banking Retail Sports 65

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 190

Marketing Content Marketing Data Social Media 190

Solo PR Pro

MARCH 29, 2016

When first meeting with them about the possibility of working together ask them precise questions that will reveal whether they are someone who aligns with you professionally, ethically and personally. Type of relationship, e.g., employee, independent contractor. Do you share similar work habits, work styles and levels of integrity?

System 40

System Government Insurance Insurance 40

Karen Freberg

AUGUST 15, 2017

Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. We are seeing this as a growing emphasis with many professionals when looking at future colleagues and employees. Plus, their blog has a lot of resources with opportunities to contribute (here’s my latest guest blog post ).

Social Media 69

Social Media Media Resources Education 69

Wadds Inc.

MARCH 29, 2024

There was a gap in the publisher’s portfolio in terms of a book dedicated to writing an internal communication strategy. It felt like a natural topic for me to write about because I’d already developed a model and successfully applied it. I included my pandemic employee model in the book and its impact is just starting to take hold.

Internal 52

Internal International Strategy Communications 52

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

DECEMBER 1, 2022

Is ethical manufacturing a priority? How do you develop employees? Write a company mission statement based on your findings. Write your one-liner. Last but not least, you’ll want to write a paragraph or two that describes your company. Ask questions like: Is diversity something you champion?

Strategy 138

Strategy Brand Branding How To 138

Mindful Marketing

MAY 3, 2024

” Questions also can be framed as commands, e.g., if someone wants to know what an eye-catching image for a gardening blog might be, they ask Midjourney to complete a specific task, “Create an image about gardening tomatoes.” It’s been almost seven years since I first asked questions about the ethics of AI.

Ethics 96

Ethics Privacy Radio Sports 96

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 137

Employee Software Survey Tools 137

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. . “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Seth’s Blog: Every marketing challenge revolves around these questions [link].

Social Media 120

Social Media Twitter Media Nonprofit 120