5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Offering educational resources Educational resources can be invaluable for individuals exploring the Sober Curious movement.

How To 78

How To Resources Storytelling Community 78

5W PR

FEBRUARY 19, 2024

Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Focus on education, not just promotion. Sometimes it’s best to let the customers be the storytellers.

Consumer 78

Consumer Industry Brand Branding 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. They drive SEO ranking and educate prospects, thus pushing them down the funnel. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer.

Storytelling 233

Storytelling Education Software LinkedIn 233

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

JUNE 20, 2023

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. Education and Awareness Compassionate marketing campaigns should prioritize education and awareness about mental health issues, addiction, and available treatment options.

Marketing 88

Marketing How To Ethics Insurance 88

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Educating and Engaging Consumers Brands can educate and engage consumers by providing relevant and valuable content related to nutrition, health, and well-being.

Marketing 88

Marketing Consumer Education Retail 88

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. Educational content Another way to use text posts would be to share valuable tips, insights, or educational content related to the brand’s industry.

Product Launch 78

Product Launch Marketing Video Education 78

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Put on your storytelling / content hat, and join the #PRStudChat conversation with PR and marketing friends who will share their content insights and experiences. What started as a simple blog, soon became a movement. Is PR Right for me? ”

Twitter 157

Twitter Storytelling Community Writing 157

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. A follow up blog post by PR 2.0 A follow up blog post by PR 2.0 See” you on the 17th! Is PR Right for me?”

Creativity 0

Creativity Community Storytelling Agency 0

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. Ai has also been featured in Forbes and Inside Higher Education , and is a contributor to HubSpot Academy. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Onclusive

MAY 4, 2020

They need to be educated, entertained and enlightened. The modern communicator is not just a great storyteller. Somewhat paradoxically, it is also the most cost-effective. There is simply no better instrument during a widespread crisis than communications. People need more right now. People need great stories.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. It’s more useful to think about persuading and educating rather than selling. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

5W PR

JULY 25, 2023

This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities. Influencers can create content that educates and inspires their followers to join the brand in supporting the cause, thereby fostering a deeper connection between the brand, the influencer, and the audience.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. Public relations is about making great content that engages, educates, and entertains. Look what I did! And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

The Hoffman Agency

MARCH 23, 2021

Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

Cision

JULY 7, 2016

I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. I love working with our passionate team who know that education is the key to giving people what they want – opportunities. It’s really all about storytelling, which we communication professionals do every day.

Education 227

Education Writing Pitching Groups 227

The Hoffman Agency

AUGUST 26, 2021

When I first began college at the University of Oregon (UO), I thought I was going to graduate with a degree in education. Both my mom and grandma are amazing elementary school teachers, so I have been around educators my whole life. For me, this internship is everything I looked for and more.

Agency 36

Agency Education Storytelling Internal 36

Cision

SEPTEMBER 14, 2015

Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.” At just 11 years old, Malala began writing blog posts under a pseudonym about the unjust rule of the Taliban preventing girls and women from obtaining an education.

Data 120

Data Case Study Storytelling Conference 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Blogs – an executive’s own, plus a commenting strategy for others. Or it can be a complete overhaul. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews. Granted, there are far too many great professionals to mention in one blog post or to give a #FF shout out on Twitter.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

AUGUST 11, 2016

Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

DECEMBER 14, 2015

At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Gini says that storytelling is more important than ever for your brand. Once you know where you want to go, you can create the content that will get you there.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

The Hoffman Agency

JULY 21, 2020

My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. In a world that is constantly propelled by technology, it is essential to have storytellers who can communicate to businesses and individuals how technology can add value to their work and lives.

Storytelling 59

Storytelling Technology Internal International 59

Newsfile

MAY 11, 2023

Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Community Training & Educational Internship Programs Your company may be in a position where it can train others or provide important educational opportunities.

Writing 52

Writing Energy Training Education 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

JANUARY 26, 2021

This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. It suggested there’s an educational responsibility from agencies to clients that will benefit both industries and those consuming the story.

Exercises 69

Exercises Pitching Storytelling Internal 69

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training.

Agency 195

Agency Strategy Communications How To 195

Onclusive

SEPTEMBER 20, 2017

a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. Will every member of the PR and social media teams be educated on the new model so they can utilize insights to drive content strategy? Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170