Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Put on your storytelling / content hat, and join the #PRStudChat conversation with PR and marketing friends who will share their content insights and experiences. What started as a simple blog, soon became a movement.

Twitter 157

Twitter Storytelling Community Writing 157

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. It’s more useful to think about persuading and educating rather than selling. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. Ai has also been featured in Forbes and Inside Higher Education , and is a contributor to HubSpot Academy. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

5W PR

JULY 25, 2023

Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products. This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. Public relations is about making great content that engages, educates, and entertains. No creative spark . Look what I did! Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Cision

DECEMBER 14, 2015

At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Gini says that storytelling is more important than ever for your brand. Gini recommends doing it in a creative and unique way.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Cision

SEPTEMBER 14, 2015

Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.” At just 11 years old, Malala began writing blog posts under a pseudonym about the unjust rule of the Taliban preventing girls and women from obtaining an education.

Data 120

Data Case Study Storytelling Conference 120

The Hoffman Agency

MARCH 23, 2021

Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

JULY 7, 2016

I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. I love working with our passionate team who know that education is the key to giving people what they want – opportunities. It’s really all about storytelling, which we communication professionals do every day.

Education 227

Education Writing Pitching Groups 227

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Solo PR Pro

DECEMBER 27, 2022

She also broke through the education desk at the Houston Chronicle and landed a story in the front section story for Teach For America Houston. They are incredibly happy to have received this award recognizing the storytelling, science, and technology skills we bring to our clients and the industry. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

MARCH 18, 2022

At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. When I heard The Hoffman Agency present on leveraging storytelling to elevate technology clients, I felt that I had finally had my direction.

Storytelling 36

Storytelling Creativity Study Internal 36

Cision

AUGUST 11, 2016

Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

SEPTEMBER 27, 2023

For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms. These “ Happy Goggles ” contained a foldable VR headset, offering a fun and educational experience to kids. Craft Compelling Narratives: The power of storytelling remains central, regardless of the channel or medium.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

The Resolution Blog

OCTOBER 4, 2019

It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. storytelling, etc) to the dark side of social media (ex. storytelling, etc) to the dark side of social media (ex.

Social Media 88

Social Media Media Resources Creativity 88

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

AUGUST 26, 2019

Improv – the art of freeing your mind and unleashing your creative side. But as creativity and spontaneity are hard work, it’s a common approach to take input from the audience so that the actors can start or continue the story from there. What improv teaches us about storytelling and teamwork. In fact, quite a lot.

Creativity 44

Creativity Storytelling Fashion Training 44

Konnect Agency

JUNE 8, 2023

This blog post breaks down the different parts of the app where your content can appear and provides a clear explanation of the ranking process for each section. Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience.

Instagram 52

Instagram Guidelines Social Media Video 52

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Basically, it’s a lot of education and a lot of hunting around.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

JUNE 5, 2018

A3: Education is important. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. – Digital and visual storytelling. We share as a way to educate the entire industry, including you! This is TRUTH. MeasurePR You get takeaways on day 1 so its fun to learn.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

OnePitch

APRIL 14, 2022

The pitch was no doubt timely, since it was during the height of the pandemic, but it was also educational and inspirational. We read that you are a strong B2B health writer and storyteller. Want more blogs like this? Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. That passion drives bravery and pays off in bold creative ideas that make a difference. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 90

Employee Internal International Training 90

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media.

Measurement 56

Measurement Storytelling Data Technology 56

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Solo PR Pro

AUGUST 18, 2015

Fun in the sun, brain expanding educational sessions and the camaraderie of your fellow Solo PR members—all in the luxurious setting of a plush resort. The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. What more could one have asked for?

Conference 40

Conference Community Small Business Storytelling 40

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. Edison was as much a storyteller, marketer and mission captain as he was an inventor.".

Enterprise 46

Enterprise Agency Creativity Print 46

Critical Mention

SEPTEMBER 18, 2018

The new model for content creation and marketing regarding social media has shifted from just pushing content for the sake of promoting yourself to become more personalized, interactive and focused on storytelling. Develop messages and content that your audiences want to get from you. Best practices and principles to follow. SCHEDULE A DEMO.

Course 79

Course Social Media Media Community 79

PR 20/20

AUGUST 6, 2019

Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make. Strive to connect with that specific group of people to deliver the best possible products and services, in addition to strong storytelling, connections and experiences.

Marketing 40

Marketing How To Customer Service Groups 40

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Are you looking for good photos for your brand’s blog or social media posts?

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Cori Webb , Marketing Director, ChurnZero.

Marketing 190

Marketing Content Marketing Data Social Media 190