5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JUNE 4, 2019

For instance, Disney, discovered its audience – not the children watching their programming, but their moms – was looking for resources on parenting and a place to connect, so the company made the decision to purchase the online magazine and blog Babble , where it could control the content without making it a direct sales opportunity.

Journalism 68

Journalism Strategy Brand Branding 68

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

MARCH 5, 2024

Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic. Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. There’s a lot of misconceptions and education is still truly needed. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Probably not.

How To 111

How To Transportation Content Marketing Healthcare 111

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. One way or another, all content marketers need to embrace visual storytelling. Contrary to popular belief, content is not king.

Tools 60

Tools B2B Software Storytelling 60

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). So, here are a couple rules to ask yourself when you are creating a story: Is it entertaining or educational? The Rise of Videos, Images and Content in Media Relations. Would you want read it?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers. The Public Relations Expert. The Strategic Planner.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers. The Public Relations Expert. The Strategic Planner.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. “Content marketing will revolve more around individuals and storytelling components. ” Scott Kaminski | Häfele America Co. 5) Marketers will slow down. The list goes on.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Social Media Blogging On the Road Pinterest' Stay "on brand." Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. That means that a snapshot can be just as powerful and persuasive as a 1,000-word blog post.

Storytelling 120

Storytelling Video Infographics YouTube 120

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111